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Disney Case Analysis

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Ebenezer Amare
Disney Case

Disney is a highly diversified company which operates in a wide range of industries such as theme parks and resorts, consumer products, television networks, and the film industry. These constituent businesses have invaded many different economies and often generate their income via disparate business models. With such diverse operations, Disney is less affected by changes in external environment than its competitors are. In order to achieve such a wide-reaching enterprise, Disney often utilized vertical integration. Many consumer products like books, magazines, videotapes, computer software, and so on were sold in Disney stores. Disney’s buyout of ABC in 1996 also illustrates their vertical integration strategy. This enables Disney to broadcast its own productions on its own TV network. Perhaps Disney’s most important strategic resource is the strength of its brand reputation. Much of its strategy originated with its founder’s intended strategy of creating a creative outlet for wholesome family entertainment which was mostly upheld by his successors. The Walt Disney brand has been known for more than 90 years in the US and is also widely recognized worldwide, due to a combination of the Disney Channel, international Disney Park resorts and movies from Walt Disney studios. To this day, it is still seen as the primary source for wholesome family entertainment and was also the 13th most valuable brand in the world in 2012 at a value of $27.4 billion. Disney’s extensive product portfolio includes the aforementioned broadcast television network ABC and the cable networks Disney Channel and ESPN, one of the most watched cable networks in the world. With over 500 million subscribers to ESPN and Disney Channel, this gives it a potent competitive its competitors in terms of audience reachability. One main critical resource that Disney

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