Disney Case Study Mba 5501 Question 1-2

In: Business and Management

Submitted By tls7271
Words 1004
Pages 5
Unit 3 – Question 1 pg 179
The first question in the text book is a question that a lot of companies are asking themselves because of what Disney has been able to do with its brand. The question is as follows: What does Disney do best to connect with its core consumers? It can be seen from the passage that by the early 1970s Disney determined on clientele encompass of kids, relatives and adults. From the early to mid 1980s, it implemented policies to get in touch with older viewers. Now its advertising to all ages and civilization. Now it is one of the principal vary global entertainment business which consists of five divisions which include the following: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Interactive Media. This diversity supplies adequate probability for all category of consumers to first-rate services. They used up-and-coming knowledge to attach with patrons. This assists clientele to be provided with more expediently and amusingly. Disney’s nucleus values, as dedicated by its president in saying their greatest confrontation is to keeping up with a 90-year-old trademark pertinent and existing to its central part spectators while wait factual to its inheritance and core trade name principles. Today, the company is one of the planets main medium activity corporation in the globe having a unsurpassed correlation with core patrons. From the time when it began in 1923 by the Disney brothers, Disney has stayed soaring amusement excellence based on ongoing to bring in the standard of amusement during the 20th century to convey archetypal and unforgettable family amusement over the globe. Starting with caricature fabrication, Walt Disney determined to set up Disneyland in southern California since he considered that it was essential to have a pleasant set for families to play together. The corporation…...

Similar Documents

Disney Case Study

...Question #1 – Why has Disney been successful for so long? The primary reason for Disney’s success is their understanding of a corporate strategy. Since its inception, Disney has successfully utilized its corporate strategy to diversify. This has enabled them to look forward into the future, as well as developing complimenting and cross-promoting business products. They are able to look into the future and foresee upcoming market trends. By expanding their line from movies to theme parks and even cruise ships, Disney has successfully diversified its corporate strategy over and over again. Their corporate strategy is also geared to people across a broad demographic. However, it is the genius of marketing toward children that helps to engrain the culture of Disney into young minds. Those youngsters grow older and pass their love of Disney onto their young children and Disney remains strong. Question #2 – Is Disney diversified along geographic and product lines? Disney is definitely diversified along both geographic and product lines. Disney has created value through various diversification strategies, primarily vertical integration and more specifically forward integration. They have diversified over geographic lines when they built hotels around the world, theme parks, not only in California and Florida, but also in Asia and Europe. Their cruise ships travel all around the world as well and they have over 200 retail stores in North America, over 100 in Europe and...

Words: 805 - Pages: 4

Mba 5501 Advance Marketing

... Nord was creating strained in the relationships between union employees and employers, as such relationships largely depends on the ability of the union and management to work together (Mayhew, 2012). IV.-Accepting the Union's Majority Status In the current scenario, the company refused to validate the majority status claimed by the union on the basis of the signed cards as they were not accepted by the company nor validated by the National Labor Relations Board (NLRB). Accepting the majority status would allow the union an added advantage that would not be effective as the union lost the election. The process of verification of the cards signature is relevant as it will help determine whether or not the employees signed them without being coerced to do so. However, when considering that the company was the one to blame for the union not having the majority they claim to have the company should be found guilty of interfering with the employees free will of joining the union or not. In this case company challenged the majority of the union. V.-Appropriate Remedy In the case where the company should be found in violation of the act, the implementation of the bargaining order law would be appropriate under the current scenario as the company undermine the union's majority status. "A bargaining order is defined as an official order issued by "the NLRB in cases where the employer ULPs (Unfair Labor Practices) undermine the union's majority status. A bargaining order may...

Words: 1139 - Pages: 5

Hp Case Study Question 1

...1. In what way is a universal power supply a postponement strategy? Previously, printers in North American and European markets required different power supplies and associated fusers in the main engine of the printer. North American Printers required a 110-volt power supply where European printers required a 220-volt power supply. HP’s Japanese partners manufactured the printer engines offshore. HP had to specify the requirements of the two types of printers at least fourteen weeks ahead because of the long lead times for engine manufacturing. With earlier printer models, HP’s inaccurate forecasts led to either an excess or shortage of inventory in either the North American or European DCs. Because the printers required different power supplies it was not easy to have inventory from one market shipped to the other to be reconfigured and sold in that market. With a universal power supply, the same printer can be sold in both the North American and European markets. Because they can be sold in both markets, this allows for HP to aggregate the demand worldwide instead of forecasting demand in each individual market separately. This will ensure a more accurate forecast. There will still be a long lead-time for manufacturing; however, HP can then delay the individual market forecasts by 2.5 months. Once individual market forecasts are made and the printer engines are shipped to the appropriate DCs is when and where product customization can be made such as fax modems...

Words: 570 - Pages: 3

Disney Case Study

...What does Disney do best to connect with its core consumers? According to the Walt Disney Company, “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media” (The Walt Disney Company , 2013). This diversification has a far reaching charm that appeals to parents, youth, and children alike. The appeal to parents includes websites such as Disney Family, Disney Family Deals, and Mom & Family Portfolio (appealing to the single mom as well as family) just to name a few. The appeal includes parenting websites for the parent with a teen, which address areas such as body image, behavior, health & fitness, school & learning, parenting strategies, and dating & sex. For the tweens (ages 8 to 12 years old), they have areas on the website that address areas such as health & nutrition, behavior, school & learning, parenting strategies, sports & activities, and independence & maturity. For the school-age child (ages 6 to 9 year olds), the website addresses areas such as, health & nutrition, behavior & development, school & learning, sports & exercise, play & creativity, and parenting strategies. For the toddler (1 to 3 year olds) mom, the website addresses areas such as, behavior, health & eating, play & learn, potty training, sleep, and parenting strategies. For the...

Words: 842 - Pages: 4

Sam Lennox Case Study Question 1

...1. Human resource management consists of numerous activities. What areas were illustrated by Sam’s schedule on this particular day? One of areas were illustrated by Sam’s schedule on that day are to ensure worker requirements for the day are met with the organization needs. On that day, Sam was told that new stockroom foreman did not come to work. He was asked to find replacement for that new worker by Al Noren urgently. It because on that day, there are two cars must be unloaded. Sam agree and will find the replacement but he fails. Next areas is, training and development. This context are includes to identify training and development needs and source provision. It also consists to provide Corporate induction programs, facilitate IiP accreditation and administer corporate training provision. In this case study, Sam is instructed to devising a program to help his company. He decide to use the management by objectives (MBO) program although him realized there are will be resistance by some plant managers. But Sam confident that this MBO is good solutions to implementation at his workplace, Lakeview Plant for improve the work setting and skill level of employees. Besides that, there is also recruitment activities. Recruitment activities covering such as provide a comprehensive advice and administration service, from advertising to appointment, for all full-time and fractional appointments across the organization. It also to provide and selecting the...

Words: 589 - Pages: 3

Disney Case Study

...DISNEY STUDY CASE Based on Disney’s business case on Marketing Management Book by Kotler Keller, in my opinion the market research they are using to develop overall products are behavioral research method and observational research that influences to their product by consumer behavior. But these research method only used if we gathered the Disney’s product as one research. In fact, Disney Business Segment and Product divided by 5 (five) segmentation, which means one product to another product not always related but still in the same brand of Disney. Therefore, to analyze market research for different product should be done with different method as well. Here are the Disney Business Segmentation and Products: 1. Walt Disney Studio , with products created films, recording labels, theatrical performance 2. Parks and Resort, with products theme parks, cruise lines, other travel-related assets 3. Disney’s consumer products with varies of branded products 4. Media network, with products television network such as ESPN, ABC, and Disney Channel 5. Interactive media with product podcast, website interactive Research method that Disney applied related to the research approaches and gathered with my personal opinion for five products: 1. Theme park (Disneyland), for this product Disney differentiate it’s customer in terms of (1) their needs and (2) their value to the company by doing behavioral research. Behavioral research is method that used by...

Words: 1518 - Pages: 7

Disney Case Study

...1) What does Disney do best to connect with its core consumers? It can be seen from the text that by the 1970s Disney concentrated on customers comprising of children, families and adults. From 1980s, it adopted strategy to reach older audience. Now its market consists of all ages, cultures. Today, it is one of the leading diversified international entertainment company which comprises of five segments: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks a d Interactive Media. This diversification provides sufficient chances for all kinds of customers to select services. Besides, they used emerging technologies to connect with customers. This help customers to be served more conveniently and entertainingly. Disney core value, as committed by its CEO in saying Disney’s greatest challenge today is to keep a 90-year-old brand relevant and current to its core audience while staying true to its heritage and core brand values. 2) What are the risks and benefits of expanding the Disney brand in new ways? It is Disney policy to always seeking for exploring and expanding its markets. Its expansion strategy is applied not only for development in new countries besides United State but also new products and services as well. They themselves invest in foreign countries or take acquisition in the areas such as theme parks, movies, … This helps the company to bring more revenues and profits. Besides, working in entertainment areas, the company...

Words: 375 - Pages: 2

Suncal/Disney Case Study

...1. What is the focal organization is this case, and what is the main issue it faces? The focal organization is SunCal. The main issue they face is that the workers at Disney have no affordable places nearby to live. This is why the workers supported the SunCal’s plan. SunCal planned to buy 26 acres in the resort district and build condominiums, with 15 percent of the units set aside for below market rate. Disney opposed this plan since they said the land should only be used for tourism related development. 2. Who are the relevant market and nonmarket stakeholders in this situation? The market stakeholders is Disney and SunCal. The nonmarket stakeholders are the Disney employees and the City of Anaheim. 3. What are the various stakeholders’ interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal’s proposed development. Disney employees are in favor of because they need affordable housing near work. Disney is against the plan because they think the land should only be used for tourism related development. The City of Anaheim is undecided because the city wants affordable housing for workers, but Disney is also a large part of the city. 4. What sources of power do the relevant stakeholder have? Disney employees have political power because they protest in front of city hall to influence the council members. Disney also has political power. They are major tax payers and have legal power to block SunCal from developing on the......

Words: 250 - Pages: 1

Nordstrom Mba 5501

...Unit 2 Case study – Question 1 pg 148 The first question in the book is very interesting. The question is how else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Well to begin with we have to start accepted wisdom of how to put forward extraordinary patron services it is imperative to become conscious that purchaser services is not just a line of attack of responsibility of doing effects but an positive mind-set. Accomplishing this no more than have need of changing the mind-sets of corporation human resources towards the businesses clientele. Nordstrom goes out of their way to take care of its most loyal customers. Nordstrom does this by using the “Fashion Rewards Program, rewards customers on four different levels based on their annual spending” (Kotler & Keller, 2012, p. 148). An example of this can be found in the text book on page one hundred forty eight. Nordstrom goes above and beyond to take care of their customers. They could have easily have just done easy acts of kindness such as being in good spirits while conducting an conversation with an client over telephone, being in good spirits can resonate over the phone and become infectious to the customer in the other end of the telephone. This has been somewhat that has been linked with Nordstrom but that have to be enhanced with each day. Its capacity also might be as simple as by means of an proper acknowledgment every moment in time you are talking to the...

Words: 887 - Pages: 4

Disney Case Study Mba 5501 Question 1-2

...Unit 3 – Question 1 pg 179 The first question in the text book is a question that a lot of companies are asking themselves because of what Disney has been able to do with its brand. The question is as follows: What does Disney do best to connect with its core consumers? It can be seen from the passage that by the early 1970s Disney determined on clientele encompass of kids, relatives and adults. From the early to mid 1980s, it implemented policies to get in touch with older viewers. Now its advertising to all ages and civilization. Now it is one of the principal vary global entertainment business which consists of five divisions which include the following: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Interactive Media. This diversity supplies adequate probability for all category of consumers to first-rate services. They used up-and-coming knowledge to attach with patrons. This assists clientele to be provided with more expediently and amusingly. Disney’s nucleus values, as dedicated by its president in saying their greatest confrontation is to keeping up with a 90-year-old trademark pertinent and existing to its central part spectators while wait factual to its inheritance and core trade name principles. Today, the company is one of the planets main medium activity corporation in the globe having a unsurpassed correlation with core patrons. From the time when it began in 1923 by the Disney brothers, Disney has stayed...

Words: 1004 - Pages: 5

Mba 5501, Advanced Marketing

...MBA 5501, Advanced Marketing Colombia Southern University Why has Amazon.com succeeded online when so many other companies have failed? Amazon Inc. is an American international e-commerce business. It started by Jeffrey P. Bezos in the year 1994. It is a world’s largest online retailer, the company managed to survive and successful, while many other companies failed. Amazon.com success largely depends on its ability to structure its business model in unexpected ways (Business Insider) Amazon.com provides a massive volume of products from various retailers, giving consumers a variety of options to choose from at a twenty four hour, seven days and three hundred and sixty days in the year. Consumer, again have the option to shop at any time of the day and could purchase all items needed at one time without having to go from store to store. To make it easier for consumers, Amazon.com “creates personalized storefronts for each customer by providing more information and more choices than could be found in a typical neighborhood store. Amazon.com survival and success also depended on its different ventures and willingness to invest in the latest internet technology, which intend made shopping online faster, easier and more personally rewarding to consumers and retailers. The ability to position its self not only as a bookstore but also as a technology company has not only increase the success of Amazon.com but has also met the retailing needs of companies of virtually all...

Words: 1466 - Pages: 6

Mba 5501 Case Study 7

...Unit 7 Case Study Question 1-3 The first question that I would like to answer in this case study about Gillette is that Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What is next? Gillette is solitary of the recognized shaver trademark targeted at man. The shaver has conventional fame and conservative by man who hand over their mug and membrane to Gillette. The technical novelty and promise for excellence and carry on development geared towards the only one of its kind requirements of man, which assist them to sense and give the impression of being their finest subsequent to every use. Gillette has existed victorious in persuasive the globe that supplementary is enhanced, in view to the integer of razor blades and other features of a shaver. To be unbeaten in the industry, it is essential that, a business comprehend the desires of its patrons and make sure that those requirements are gather and existing to clientele. Gillette realizes what man wish in their employ of shaver for their clean up and also appreciate and be acquainted with how to advertise the Gillette trade name to all man around the globe. As well as the scientific novelty and get through has shaped the preponderance excellence and healthy soughed shaver by man approximately the utterance. “From the twin blade (Trac II), the introduction of the triple blade shaving system (Mach 3), and the...

Words: 1565 - Pages: 7

Walt Disney Case Study

... approach to life: dream big dreams, even hopelessly impossible dreams, because they really can come true. Sure, it takes work, focus and perseverance. But anything is possible. Walt proved it with the impossible things he accomplished."1 It is well documented that Walt Disney had big dreams and made several large gambles to propel his visions. From the creation of Steamboat Willie in 1928 to the first color feature film, “Snow White and the Seven Dwarves” in 1937, and the creation of Disneyland in Anaheim, CA during the 1950’s, Disney risked his personal assets as well as his studio to build a reality from his dreams. While Walt Disney passed away in the mid 1960’s, his quote, “If you can dream it, you can do it,”2 still resonates in the corporate world and operations of The Walt Disney Company. COMPANY HISTORY The Walt Disney Company (“Disney”) originated with its animated characters and expanded into other adjacent businesses with the goal of bringing happiness to families via several different, but related avenues. In October 1923, Walter (“Walt”) and Roy Disney established the Disney Brothers Studio and began creating animated films that would eventually be the foundation of Disney3. In 1937, Disney created Snow White and the Seven Dwarfs. This film is the only animated film to rank in the American Film Institute’s list of the 100 greatest American Films of all time.4 In 1955, Disney opened its first theme park, Disneyland, in Anaheim, California, that spanned over 160...

Words: 10115 - Pages: 41

Disney Case Study

... attention on being family friendly with movies such as the Pirates of Caribbean which was the first rated PG-13 film released by Disney. Disney realized it had missed opportunities to grow its brand in to a broader market but with the release Cars and Pirates of the Caribbean, this allowed Disney the opportunity to endeavor into the tween boy market which traditionally has been hard for media companies to capture and sustain. Iger move to broaden the viewership of the Disney Channel by making basic cable from premium, he also added a new Disney XD channel which sci-fi programs like Aaron Stone and a host of other broad range offerings, and created an Disney XD website where it will promote channels, social networking, videos, and games. The company also created more original sports-based programming for its ESPN network. Disney Case Study: Marketing Strategy The marketing strategy of Disney took a dramatic turn when Bob Iger became CEO in 2005. He changed the target market from stable franchises to multiple company platforms in television, consumer products, theme parks, a music label and a publishing arm. Iger’s first move was to purchase the giant animation business of Pixar and launched a wide-range of marketing strategies to include the franchises that had served the company well for years. The market segments were broadened to include tweens, teens, and young adults. Disney launched into developing a mix of TV shows, Disneyland rides, and merchandise based on Pixar...

Words: 1766 - Pages: 8

Disney Diversification Case Study

...DIVERSIFICATION: Savoir-Relier TM INTRODUCTION 1/2 The Walt Disney Company has been created in 1923 and has grown by doing well in almost all of its activities and mostly due to diversification. It is today a group worth $ 25B with an average 10-year ROE of 15%, largely superior to other players in the industry (but still inferior to the 20% objective settled by Eisner when named CEO of the company). Used to taking risks, Disney is present in more sectors than any other of its direct competitors, excelling them (first top 6 positions for theme parks even though entry is more expensive than other parks; first 24 positions for top grossing animated films; top market share in domestic box office since1994; Most watched TV Show in 19992000 with Who wants to be a millionaire). But is this a sustainable scenario? INTRODUCTION 2/2 Disney Stock Performance vs SP500 350% 300% o Total assets grown steadily from 2.4 billion in 1983 to 45 billion in 2000, which also confirms the constant growing / diversification across years. A huge investment step occurred in 1996: from 15 to 37 billion - acquisition ABC ($19B) 250% 200% 150% 100% 50% 0% -50% o From 1996 – company didn’t attain the expected 20%/year ROE (decreased from 11% to 4% from 1983 to 1997) o Stabilization of operating margin, ROA and ROE while developing activities (increased revenue & net income, increase of assets) o In 1998 and 1999, the situation worsens  internet failure (portal and subscription...

Words: 1509 - Pages: 7