Premium Essay

Disney Land

In:

Submitted By nguyen74
Words 2516
Pages 11
HUAWEI COMPANY

Group 2
Student name: Maggie,Tim,Viet
Subject: Business strategy
Tutor's Name: Elliot Pfebve

CONTENT

LO1: Understand the process of strategic planning
1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies
1.2 Review the issues involved in strategic planning
1.3 Explain different planning techniques LO2: Be able to formulate a new strategy
2.1 Produce an organizational audit for a given organization
2.2 Carry out an environmental audit for a given organization
2.3 Explain the significance of stakeholder analysis LO3: Understand approaches to strategy evaluation and selection
3.1 Analyse possible alternative strategies relating to substantive growth or retrenchment 3.2 Select an appropriate future strategy for a given organization

LO4: Understand how to implement a chosen strategy
4.1 Compare the roles and responsibilities for strategy implementation
4.2 Evaluate resources requirements to implement a new strategy for a given organization 4.3 Discuss target and timescales for achievement in a given organization to monitor a given strategy

LO1: Understand the process of strategic planning
1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies Definitions of Strategy
 “Strategy is the determination of the long‐run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals” (Alfred D. ,1963)
 “Competitive strategy is about being different. It means deliberately choosing a different set of

Similar Documents

Premium Essay

Disney Land

...International Business Management Group Assignment (1) Submitted by Group (6) 9/19/2011 International Business Management, Group Assignment (1) September 19, 2011 1. What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company? Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company. In addition, with the expansion of the parks, Disney can play a role in spreading advertisements of their movies and the ideology that Disney is a Place of Dream and happiness. Disney is motivated to also acquire more resources by their expansion, for example, Disney wants to create a park in Shanghai so that it can facilitate in probably creating a Disney channel for the Chinese people. Lastly, Disney wants to minimize the risk of their parks in America in case they do poorly they can gain their profits in Asia or Europe. Pros from the standpoint of the Walt Disney Company can be shown the following. • Great reputation and worldwide brand recognition; lots of pride in making magic happen for guests and consumers. • • The culture is extremely collaborative...

Words: 1157 - Pages: 5

Premium Essay

Disney Land

...The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu A thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Applied English Approved by ________________ Chia-Chin Susan Sung, M.S. Chairperson of the Committee _______________ Chao-Chang Wang, Ph.D. Chairperson of the Department of Applied English Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 Abstract Disneyland is a fascinating worldwide industry, and also the most successfully run theme park in the world. When it comes to theme parks, Disney will be the first thing that comes to everyone’s mind. Because of the great success of Disney, researchers want to look into the reasons why it is so important and so attractive to the entertainment industry. For example, Disney’s Asian theme parks usually would apply local customs and festivals into their programs. And by doing so, it draws more local tourists to attend the events. Disney always pays attention to these cultural factors and uses them to its advantages. Plus,...

Words: 7612 - Pages: 31

Premium Essay

History of Disney Land

...This paper will discuss the history and development of Walt Disneyland and Walt Disney himself. It will describe Walt Disney’s life and what gave him the idea to start such an amazing and magical kingdom. You will understand the reasons on why Walt decided to open up another park in the United States and then all over the world. Such an amazing park with so much history helps explain some of the secrets that Disneyland and Disney World posses. July 17, 1955 was the day the magnificent park was opened to the public. President Ronald Regan, not yet president at the time stood at the gates of Disneyland in Anaheim, California in front of thousands of children and their families introducing Walt Disney to everyone. Walt open the gates to what would soon be known as the Magical Kingdom where dreams come true. Walt christened his new park with these famous words, "To all that come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America... with hope that it will be a source of joy and inspiration to all the world."2 Walter Elias Disney born on December 5,1901 in Chicago Illinois, he was one of five children, four boys and one girl. Walt started at a very young age with his love for drawing and art. At the age of seven Walt would draw pictures and sketches and would sell them to...

Words: 2503 - Pages: 11

Premium Essay

The Detailed Search on Disney Land

...INTRODUCTION OF COMPANY Disney land is an American theme park in California owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. It opened on July 17, 1955 in ceremonies led by Walt Disney. The company was initially a jointly owned venture by Walt Disney Productions, Western Publishing, Walt Disney and the American Broadcasting Company to manage and built the Disneyland theme park. As a provision for the joint ownership, Walt Disney Productions had the option to repurchase the share within 7 years. In 1960, Walt Disney Productions completed the repurchase of all the share of the company and the theme park became a fully owned part of Walt Disney Productions. Currently the park has been visited by more than 515 million guests since it opened, including presidents, royalty and other heads of state. In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex. It’s a great Theme Park for all families. They can meet all their favorite characters there including all the princesses, villains, dwarfs, Mickey Mouse, other Disney characters and can enjoy lots of rides. How Disneyland differentiated from other places was that it had 'Walt Disney', the brain that totally changed the lives of people by adding magic to their lives. Walt Disney summarized his creativity in one word: Imagineering. The term “Imagineering” combines the words imagination and engineering. Imagineering enabled him...

Words: 2271 - Pages: 10

Premium Essay

Hong Kong Disney Land Case Study

...The Walt Disney Company is an American institution closely identified with Mickey Mouse and world-famous theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world, the Hong Kong theme park had been tipped as a "stepping stone" for the American company's entry into mainland China. If it was indeed to serve as a prototype for another Disneyland in China, it would be critical for the management of Hong Kong Disneyland to come up with a recovery plan and realign its strategy to improve its image, boost attendance and deliver its revenue target. This case can be used to explore what could be done to enhance the smooth delivery of the American fantasy in the alien culture of the Middle Kingdom. (Bennett Yim Josephine Lau). Moreover, Hong Kong Disneyland is one of the world largest entrainment businesses of the world. During the 1920s and 1930s Disney just had studio and theme park but at the end of the 20th century it had several TV networks, several theme park a cruise lines, malls, airports, hotel resorts and so many other entrainment units which...

Words: 3955 - Pages: 16

Free Essay

Hong Kong Disney Land

...Construction Start Opening HKTP Structure Hong Kong International Theme Parks Limited (HKTP) - owner & operator HK$14 Billion End-2000 End-2002 2005 - HK government 57% plus conversion rights into common for infrastructure development (up to 75% ownership if exercised) - HK$ 3.25 billion - Disney 43% - HK$2.45 billion - HK government sub-debt with repayment starting in Year 16 - HK$6.1 billion - Bank Loan - HK$2.3 billion 15-year non-recourse loan plus HK$1 billion non-recourse revolving working capital loan post-construction – HK$3.3 billion. 2 Mandate - Seeking Disney acting on behalf of HKTP, asks 17 banks to bid and it could mandate upto 3 banks to lead the deal Chase options: No bid Bid to win Bid to lose 3 Chase Options No bid 1. Joint mandate (fee split) 2. Aggressive competition (especially from Bank of China and HSBC) 3. Bad track record (Eurodisney) 4. Credit Issues: 15-year maturity No collateral other than site yet to be built Non-subordination of management fees Desire to use cash flows to grow the project Market risk Force majeure risk 5. Need for fully underwritten deal 4 Chase Options Bid to win 1. Disney important client 2. Marquee deal for the region 3. Chase not a top-10 player in Asian project loans Exh.6a (weak spot it is global leader). Management pressure to “buy” deal? 4. Highly profitable if sole mandate 5 Chase Options Bid to lose 1. Save face as relationship bank but not...

Words: 4055 - Pages: 17

Premium Essay

Health

...Introduction Economics involves making choices. Individuals, groups, businesses, and organizations like health care organizations choose how to use resources. Economics and health care are interlinked in that heath care practitioner apply economics in their activities. This is mainly through resource allocation. A health carte organization has to plan how to use the resources it has. Economic and health care share some terms like cost, quality and resources. This paper analyzes how the terms are similar in economics and health care. Also, the paper analyzes how the terms differ in economics and health care. Terms In economic a resource is considered to be any physical thing or virtual element that has limited availability. It is also considered to be anything that is used to help people earn a living. Economists use the term resources to refer to different things (Chung, 2006). In economics there are different types of resource like human resources, natural resources. Human resources in economics mean human capital or employees in an organization. Resources can also mean factors of production. Natural resources are used in production. A resource in economics has economic value (Hall & Jones, 2007). Economists view resources in economics important as they help in production. Resources in economics are limited, and people have to look for ways of allocating resource Resources in health care means all materials and funds used to provide health care services to people. In addition...

Words: 314 - Pages: 2

Free Essay

Different Types of Factors of Production

...process and such input-output relationship is called as "Production Function". All factors of production like land, labor, capital and entrepreneur are required altogether at a time to produce a commodity. In economics, production means creation or an addition of utility. Factors of production can be classified into four categories. Such as: 1. Land 2. Labour 3. Capital 4. Enterprise Factors of production refer to inputs required for conducting production. Input is the starting point of every production activity. According to Prof. Benham, "Anything that contributes towards output is a factor of production." Mere existence of anything doesn't make it a factor of production but its contribution in production process is a necessary condition. Dr. Alfred Marshall described factors of production as "Agents of Production". Cooperation among factors is essential to produce anything because production is not a job of single factor Four Factors of Production in Economics - Chart Following chart provides brief tabulated information on 4 factors of production. * Mention the features of Land, Labor. * Land:- Land is a Natural and primary factor of Production. Land is not created by mankind but it is a gift of nature. So, it is called as natural factor of production. It is also called as original or primary factor of production. Normally, land means surface of...

Words: 1415 - Pages: 6

Premium Essay

Economics

...bills. _ Venture capital is risk capital invested in a new business or one which Irestructuring, usually for a period of years. The venture capitalist hopes to make a large return on investment when the stake in the business is eventually sold, but also risks losing the whole investment.1 Land This means the land itself, and any natural resources that come with it. So oil, natural gas,bauxite, fertile soil, a pleasant climate and sandy beaches are all included in this factor of production. Every business uses some physical space – though, for example, a bank or small home-based business uses much less land than an agricultural business growing sugar. In economic terms, river and marine resources also count as land, for example fi sh, fresh water, or hydro-electric potential from a fast-fl owing river. Economists use the word “rent” to describe the earnings from land as a factor of production – even if it does not take the form of a regular weekly or monthly rent payment.Land and natural resources are in limited supply.The level of rent is related to scarcity. There is a high rent for resources such as: land in the central business district of the capital city_ beach-front land...

Words: 428 - Pages: 2

Free Essay

Restaurant Business Sales

...members are the Agrarian Reform Beneficiaries and Farmers Following purposes: * To develop appropriate system for land tenure, land development and management. Provide assistance in storage transport, marketing of farm products, financial facilities to beneficiaries for a reasonable cost, and arrange transfer of suitable technology in low cost. * To provide social security, medical, social insurance, non-formal education, vocational, technical training livelihood programs and promote the general welfare of agrarian reform beneficiaries and marginal farmers * To undertake comprehensive, integrated development program like agro-based, marine based, cottage based industries and act as a channel for external assistance for the beneficiaries. Section 90: Cooperative Estates Landholdings, plantations, haciendas acquired by the state of the workers in accordance with comprehensive agrarian reform program shall be owned collectively by the workers and beneficiaries Section 91: Infrastructure Government shall grant to agrarian reform cooperative the preferential treatment, authority to construct, maintain funding, roads, bridges, irrigation systems, reservoir, other infrastructure, and provide technical assistance facilities equipment to agrarian reform cooperative for their use. Section 92: Lease of Public Lands Government may lease public lands to agrarian reform cooperative members not exceeding 25 years. Renewal is for another 25 only with provided application...

Words: 525 - Pages: 3

Premium Essay

An Accounting Case

...Deyonne’s assets: 1. 400 sheep 2. 20 acres of land 3. A one-room cabin 4. A plow 5. Two carts 6. An ox Deyonne’s liabilities and deduction of assets: 1. 35 sheep 2. 3 sheep Due to the information, 20 acres of land equal 80 sheep according to the exchange rate of last year, a one-room cabin equal 3 acres of land and equal 12 sheep finally, a plow equals 2 goat and equal 2/3 sheep according to last year’s exchange rate and 2 carts which were traded with a poor acre of land equals 8 sheep plus 400 sheep. So Deyonne’s total assets are 500(2/3) sheep. Deyonne’s liabilities and assets deduction are 35 sheep plus 3 sheep, which will come to 38 sheep, therefore, his total net assets are 462(2/3) sheep. Batonne’s assets: 1. 360 sheep 2. 30 acres of land (which were trade with 35 sheep 10 years ago) 3. 10 acres of land (which were trade current year) 4. 10 goats ( 3 goat equals 1 sheep according to last year’s price) 5. An ox ( equals 3 sheep) 6. A two-room cabin (worth 3 acres of land) Explanations: 1. Although Batonne obtained 20 acres of land 10 years ago with 35 sheep, the worth of land increased to 4 sheep per acre of land. So all the land should be converted to sheep according to this later price. 2. There is no exchange price for the poor land, so it is assumed that the price for poor land is also 4 sheep per acre of land. 3. Because the order Batonne’s wife received cannot...

Words: 599 - Pages: 3

Free Essay

Mr E Cakebread

...1. Economics is the study of how people choose to use resources. Resources include the time and talent people have available, the land, buildings, equipment, and other tools on hand, and the knowledge of how to combine them to create useful products and services. 2. Needs are limited. These include food, liquid, heat, shelter, clothing (material needs), self-esteem and being loved (psychological and emotional needs). Whereas Wants are unlimited. Be it a farmer in Africa, a manager in the UK or the richest individual in the world. There is always something which he or she wants more of. 3. Land is the economic resource encompassing natural resources found within an economy. This resource includes timber, land, fisheries, farms and other similar natural resources. Land is usually a limited resource for many economies. Although some natural resources, such as timber, food and animals, are renewable, the physical land is usually a fixed resource. Nations must carefully use their land resource by creating a mix of natural and industrial uses. Labor represents the human capital available to transform raw or national resources into consumer goods. Human capital includes all able-bodied individuals capable of working in the economy and providing various services to other individuals or businesses. This factor of production is a flexible resource as workers can be allocated to different areas of the economy for producing consumer goods or services. Human capital can also be improved...

Words: 439 - Pages: 2

Premium Essay

Grand Park Narrative

...After that try and my friend Misha stuck it as well after that I knew that I had to do it because we are always battling each other to land a trick first. I really wanted it though I wanted to rub it in his face because he had beaten me to the last week that we are both trying and he rubbed it in my face. We were at the top of the stairs I looked at him and I told him that I'm going to beat him. Before I even got to put my board down and hop on heat first It Off threw down his board and got a head start. He was rolling up very fast and has the he flipped it felt like it was going in slow motion he did the perfect rotation and it looked like he was about to land it. Me being selfish ice cream to try to distract him. And it worked wonderfully. After that he got upset and yelled at me and when he was yelling at me always already rolling past him. That's why I put everything on the line I wasn't even thinking about it. I wanted to be him so bad that my fears became non apparent. It was that Triad I landed on it and rode away. Hand touch with both of my hands and went to a sliding...

Words: 1064 - Pages: 5

Free Essay

Maple

...1. What past forest management activities have lead to the unique landscape seen today at Shelburne Farms? The ice storm hurt the forest big time there for some management activities were focused on making sure the forest aspects can stand another storm like the ice storm more so than it did last time. And the landscape has changed due to water erosion and land movement. The hills make for the sugar lines to run smoother and quicker. On the other hand the steady land makes it easier to collect sap buckets. 2. How did the 1998 ice storm affect forestlands at Shelburne Farms? What kind of challenge does this type of natural disturbance present for forest managers? The 1998 ice storm affected the Shelburne Farms forestlands by destroying many trees and most things froze to where they broke. The sap had to stop flowing because the trees were so damaged and solid. The ground and landscape also could have been damaged as well. This kind of disturbance to the forest can prevent sales and even take time to rebuild the entire forest floor. 3. One major challenge facing forest managers and sugarbush owners in the northeast is deer overpopulation. How do deer affect the long-term management of a forestland? Sugar lines if any would be affected and possibly the buckets may be torn down. The deer also would eat the natural wild life around and bugs that are keeping the pests away. 4. In the Shelburne Farms management plan, the section on Harvest Systems is quite specific...

Words: 455 - Pages: 2

Premium Essay

Business

...ECONOMICS AND ETHICAL ISSUES Economics and Ethical Issues Given the business situation of Mrs. Acres Homemade Pies and using the economic concepts of supply and demand, explain * Discuss what you think will happen to the supply, demand and price of the product in the short-term; * Discuss what you think will happen to the supply, demand and price of the product in the long-term. * Explain why you think supply, demand or equilibrium price will be different, if at all¸ in the short-term and long-term. I want to begin sharing my findings with the definition of supply and demand. Supply is defined as the number of products, goods and services that businesses are willing to sell at different prices at a specific time (McGraw-Hill p. 13). Demand is the number of goods and services that consumers are willing to buy at different prices at a specific time (McGraw-Hill p.13). Mrs. Acres Homemade Pies started out successful which caused an increase in demand for the product. In the short-term, the supply of the product can be increased to meet the demand. Shelly had already taken the necessary steps to meet the rising demand of her product, by expanding operations and borrowing money in order to increase her staff. In order to meet the increasing demand in the short-term, Shelly could consider another expansion and find the financial means to increase her staff so she will be able to keep up the supply of the product. I think the price of Shelly’s pies will...

Words: 1076 - Pages: 5