Premium Essay

Disney Land

In: Business and Management

Submitted By nguyen74
Words 2516
Pages 11

Group 2
Student name: Maggie,Tim,Viet
Subject: Business strategy
Tutor's Name: Elliot Pfebve


LO1: Understand the process of strategic planning
1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies
1.2 Review the issues involved in strategic planning
1.3 Explain different planning techniques LO2: Be able to formulate a new strategy
2.1 Produce an organizational audit for a given organization
2.2 Carry out an environmental audit for a given organization
2.3 Explain the significance of stakeholder analysis LO3: Understand approaches to strategy evaluation and selection
3.1 Analyse possible alternative strategies relating to substantive growth or retrenchment 3.2 Select an appropriate future strategy for a given organization

LO4: Understand how to implement a chosen strategy
4.1 Compare the roles and responsibilities for strategy implementation
4.2 Evaluate resources requirements to implement a new strategy for a given organization 4.3 Discuss target and timescales for achievement in a given organization to monitor a given strategy

LO1: Understand the process of strategic planning
1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies Definitions of Strategy
 “Strategy is the determination of the long‐run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals” (Alfred D. ,1963)
 “Competitive strategy is about being different. It means deliberately choosing a different set of...

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