...determine whether or not this merger or acquisition was a wise choice. Justify your opinion. The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to work together conveniently. This merger was very rewarding allowing the company to put out very successful movies such as WALL-E, Up, and Bolt. They both have high expectations including plans for twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising. Disney is the best in the business when it comes to marketing to children. Disney spent $ 7.4 billion to acquire Pixar from Apple’s head Steve Jobs (Monica, 2006). The strategy behind this merger is to continue creating innovative stories, characters, and films that pleases viewers worldwide (Monica, 2006). The acquisition improved Disney’s animation which helps stimulates its growth throughout its businesses. This was a very smart strategic deal that will benefit its theme parks, consumer products, and cable. Disney also obtained ownership of the world’s most famous computer animation studio and its resources. They also have a more personal relationship with Apple’s technology...
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... Both Euro Disney and Hong Kong Disney suffered losses in its first year of operations due to several factors that stems from wrong marketing decisions and lack of research. The following are the said factors: Euro Disney * Location – While the demographics presented by the European government about the number of tourists that comes to Paris is true, Euro Disney failed to make further research on the reasons for this large number. Most tourists go to Paris to visit and wander in the streets of the city and not to visit theme parks. Moreover, the climate in Paris is unsuitable for a theme park thus the off-season attendance was way below target. The French government offered Euro Disney generous incentives that they chose to overlook cultural and weather barriers. * Pricing – Unlike the Japanese, Europeans are not willing to spend much to enjoy the attractions in the park. Euro Disney was confident that Europeans would come flocking to the park despite the premium price. * Euro Disney Marketing Strategy – Euro Disney’s advertising focused on the size of the park rather than the Disney experience. They were trying to sell an alluring bit of American which the European do not particularly like. Europeans do not care that the theme park had cost over $4 billion or that it is 4,800 acres wide. They should have emphasized the benefit one could get from visiting the park. * Over-confidence – Overwhelmed by the success of Tokyo Disney Land, Euro Disney overlooked many...
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...distribution deal outside of Disney? o Can it seek a better deal with Disney? John Pongsajapan Xin Ye SPRING 2005 BEM 106 FINAL PROJECT 1 I. Introduction: In 1986, Steve Jobs purchased the computer graphics division of Lucas Films Ltd. for $10 million and established Pixar Animation Studios. Since its inception, Pixar established itself as a leader and innovator in computer animation. Its first animated short films garnered many film awards, most notably The Tin Toy, which won the Academy Award for Best Animated Short Film in 1989. In 1991, Pixar entered into a three-picture co-production deal with Disney. Following the success of Toy Story, this relationship was extended to include three more pictures. A string of blockbuster hits followed, each film doing better than its predecessors. A Bug’s Life was the highest grossing film of 1998. Toy Story 2 became the highest grossing animated movie of its time in 1999, later topped by Monsters, Inc. in 2001, and then by Finding Nemo in 2003. On January 30, 2004, it was announced that Pixar and Disney had failed in their negotiations to extend their contract beyond the animated film Cars, to be released in 2006. With the stellar success of Finding Nemo, Pixar felt entitled to a more profitable contract with Disney. The new Disney CEO Robert Iger has stated that he will continue negotiations with Pixar. Before Pixar makes its decision on its future relationship with Disney, it should consider its survivability...
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...Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt...
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...Bachelor of Commerce Best Business Research Papers | September 2008 | Volume 1 Faculty of Business University of Victoria, BSS Office, Room 283 PO Box 1700 STN CSC Victoria BC V8W 2Y2 Canada Phone (250) 472-4728 Fax (250) 721-7066 | www.business.uvic.ca Seeing new horizons. September 2008 | Volume 1 Bachelor of Commerce Best Business Research Papers Bachelor of Commerce Best Business Research Papers Volume 1, September 2008 Table of Contents NOTE FROM THE EDITOR Anthony Goerzen 1 THE DUTCH BUSINESS SYSTEM IN TRANSITION: AN APPLICATION OF WHITLEY’S BUSINESS SYSTEMS APPROACH FOR THE USE OF EXECUTIVES, MANAGERS, AND POLICY MAKERS Eric Brewis 2 SWENSEN’S MUST ENGAGE IN MARKET PENETRATION AND DIVERSIFICATION TO RETAIN ITS LEADING POSITION IN THE THAILAND MARKET Kailee Douglas 13 DISNEYLAND PARIS: EUROPEANIZING A RESORT Amanda Louie 22 IKEA: A STRATEGY FOR SUCCESS Garret Luu 31 COMPULSORY LICENSING IN THAILAND Simran Mann 38 CHANGING POVERTY AND INEQUITY THROUGH BUSINESS Matthew R. Tanner 47 SWEDEN IS A NESTING GROUND FOR YOUNG START-UP ENTREPRENEURS James Whyte 56 Note from the Editor In business today, “globalization” is a key concept with the firms across nations intertwined as never before. With overseas customers, suppliers, operations, and competitors, today’s managers need an international outlook. Therefore, the mission of the University of Victoria’s Bachelor of Commerce program is to...
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...Proposal Learning Team C Yleanna Mata, Rachael Toel, Shaunte Vargas ECO/365 Todd Meyer Resort Proposal Free Yourself Resorts Corporation is a make believe brand of resorts that is based in the United States. Free Yourself Resorts provides themed escapes for individuals and families to be rid of the daily hustle and bustle and indulge in a dream vacation. With the economy recovering and increased societal confidence in the economy, people are taking more vacations. Not only are they taking more vacations, but people are willing to pay to make their dream vacations come true. This confidence in the recovery of the economy creates the perfect setting for the Free Yourself Resorts Corporation to expand into new horizons. The marketing director has requested a proposal for a new product that the Corporation could use to take full advantage of the current market conditions and expand. Free Yourself Resorts currently has a number of resorts dedicated to couples and family escapes but none directed towards a specific group. A resort that has the potential to propel the Corporation to the top of the resort industry is a themed resort for regency era romantic novel enthusiasts. Women have been reading romance novels for centuries, most thinking of themselves as the main character. This resort is the place where they can act out their favorite regency era romance novels. No acting skills are necessary as the male counterpart will be a trained actor. The proposed resort...
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...The Walt Disney Company is an American institution closely identified with Mickey Mouse and world-famous theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world, the Hong Kong theme park had been tipped as a "stepping stone" for the American company's entry into mainland China. If it was indeed to serve as a prototype for another Disneyland in China, it would be critical for the management of Hong Kong Disneyland to come up with a recovery plan and realign its strategy to improve its image, boost attendance and deliver its revenue target. This case can be used to explore what could be done to enhance the smooth delivery of the American fantasy in the alien culture of the Middle Kingdom. (Bennett Yim Josephine Lau). Moreover, Hong Kong Disneyland is one of the world largest entrainment businesses of the world. During the 1920s and 1930s Disney just had studio and theme park but at the end of the 20th century it had several TV networks, several theme park a cruise lines, malls, airports, hotel resorts and so many other entrainment units which...
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...thesis better and better. We thank you for patient guiding and providing us a good opportunity in our study to learn more and more. Secondly, we would like to thank Mr. Zhang and Edward. Thank you for taking time to find interviewees of our interview. You are busy with your own job, but you still use your private time to help us. You also share your experience about contacting skills with us. Last but not the lease, we are thankful to our families and friends who were helping and supporting us during this writing period. Li Zhu & Dan Xu Jö ping University nkö 2010 i|Page Master Thesis Master’s Thesis in Business Administration Title: Marketing Strategic Change in Expansion of Disneyland Authors: Li Zhu & Dan Xu Tutor: Tomas Müllern Date: August 2010 Key Words: Theme Park, Disneyland, Marketing Strategy, Strategic Change Abstract Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. With the success and failure of the three previous...
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...Section A: Prelim. Material - research ORGANISATIONAL STRUCTURES in businesses Knowledge: Larger businesses may choose to use: Traditional hierarchy Matrix Structues Informal Structures Choosing these depends on: - Level of skill of employees - Business environment (eg. amount of competition) - Desire to move away from risk taking culture; more quality than innovation; then they may become more highly structured - Leadership styles* of senior executives Impacts on competitiveness: - Ability to make quick decisions - Efficient operation at minimum cost - Effectiveness of channels of communication - Identity of those involved in the decision making process IMPROVING COMPETITVENESS: Centralisation: - Limits number of people in the decision making process (only a few snr. executives) Advantages: - Quick decisions - Good day-to-day running and financial control - Standardised proceedures can be set - Good crisis management Disadvantages: - Lack of creative decisions - Bureaucracy - Diseconomies of scale Decentralisation: - Broadens the span of control and delegate to younger / more inexperienced management (arguably unavoidable as a business grows) Advantages: - Senior management focus more on making corporate decisions than menial decisions - Subordinates have increased motivation (thus decreased absenteeism, increased productivity & quality of goods/sales) - Day-to-day problems resolved arguably more quickly, because channels of communication...
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...approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney Renaissance. Eisner successfully concentrated the company’s energy back into producing animated films and helped the company to create now-classic names such as The Little Mermaid, Beauty and the Beast, The Lion King, Aladdin and others. However starting in 1999 share prices began to fall as changes in Disney’s competitive environment, consumer preferences and technology combined to alter its strategic context – which posed problems for the company in aligning its strategic objectives with its organisational structure and culture. Eisner was well known for his micromanagement and top down approach to management (Gunther, 1999), which served the company well during the 1990s when he could focus on single brands. The production of animated feature films which are successful at the box office can generate revenue for all Disney’s business divisions from theme...
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...Governing the House of the Mouse: Corporate Governance at Disney from 1984-2006 CASE ASSIGNMENT At the departure of Eisner, Chairman George Mitchell and new CEO Robert Iger are preparing to move the company forward. They have invited your consulting firm to meet with the new Board of Directors and discuss the situation at Disney. To familiarize yourself with the client, your first task is to prepare a background report which analyzes Disney's business environment and strategy. 1. What external forces and industry conditions have had an impact on Disney's performance over the years? 2. How did the internal organization and culture at Disney influence its performance? 3. How has Disney strategically responded to its competitive environment and internal capabilities? You have been asked to present a five-minute overview of the root causes of Disney's governance issues. The content of this brief presentation should achieve the following goals. 4. Identify the causes and consequences of the Board of Directors' ineffectiveness. 5. Highlight other governance weaknesses that have made Disney vulnerable to managerial opportunism. To be prepared for the ensuing discussion, you'll also need to be familiar with the following items. 6. How have governance mechanisms at Disney been used in the past, and what was their effect? 7. What unprecedented maneuvers were made by Disney stakeholders to overcome internal governance weaknesses? During the discussion,...
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...KARELIA UNIVERSITY OF APPLIED SCIENCE International business Sukhanova Taisiia 1301237 MKBNS13 PORTFOLIO ASSIGNMENT September-November 2013 Chapter 1. Recently, I bought a Smartphone for myself, so here the short report about it. Product: Smartphone HTC one S. Features: The main reason for buying this phone was the price and design. I was really satisfied with the price, it coasted only 14.000 rubles, and it has a classic but really attractive design. Benefits: I was kind of surprised when I start used it, because it has so many functions and different useful programs, such as dropbox, polaris office, goggle map and so on. Disappointments: The one thing that really disappointed me was the camera. The qualities of taken pictures are so bad and also this Smartphone as all these new devices don’t have a life-long charge. Recommendations: Well, if this company wants to have a loyalty relationships with their consumers they should improve like a lot in their phones, for example make the camera more powerful and maybe add some colors to their design such as red, blue, pink, green e.t.c. so it will look more positive. Chapter 2. In my opinion, business ethics is important in providing a foundation for understanding how to succeed in business. Codes of ethics are generally used in the business and professional context...
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...(本章主要内容与学时计划) • Case study 15’ What is Culture文化 10’ ● Social Structure社会结构 20’ ● Religious and Ethical System宗教和伦理15’ ● Language语言15’ ● Education教肓15 ● Culture and the workplace文化和工作场所 45’ ● Culture Change文化的变化10’ ● Implication For Business商务含义25’ • Summary and assignments 总结和作业 10’ Special Attention(重点与难点) 重点: Determinants of Culture 文化的构成 Implication For Business 商务含义 难点: Cross-cultural analytical frameworks( 文化分析框架) Teaching Design (主要教学方法) • Instructing • Case study • Group Discussion in the class • Invite French student to join discussion (邀请法国留学生Brigitte参加案例讨论,她在 “巴黎Disney”工作过 Opening case(开篇案例) : Disney in France |案例讨论题 | |1.What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were | |correct? Which were not? | |2 How might Disney have had a more favorable initial experience in France? What steps might it have taken to reduce the | |mistakes associated with the launch of Euro-Disney? | |3. In retrospect, was France the best choice for the location of Euro-Disney?...
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...Introduction: Ever since the concept of globalization has come into existence, the studies of cultural differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan)...
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...Governing the House of the Mouse: Corporate Governance at Disney from 1984-2006 CASE ASSIGNMENT At the departure of Eisner, Chairman George Mitchell and new CEO Robert Iger are preparing to move the company forward. They have invited your consulting firm to meet with the new Board of Directors and discuss the situation at Disney. To familiarize yourself with the client, your first task is to prepare a background report which analyzes Disney's business environment and strategy. 1. What external forces and industry conditions have had an impact on Disney's performance over the years? 2. How did the internal organization and culture at Disney influence its performance? 3. How has Disney strategically responded to its competitive environment and internal capabilities? You have been asked to present a five-minute overview of the root causes of Disney's governance issues. The content of this brief presentation should achieve the following goals. 4. Identify the causes and consequences of the Board of Directors' ineffectiveness. 5. Highlight other governance weaknesses that have made Disney vulnerable to managerial opportunism. To be prepared for the ensuing discussion, you'll also need to be familiar with the following items. 6. How have governance mechanisms at Disney been used in the past, and what was their effect? 7. What unprecedented maneuvers were made by Disney stakeholders to overcome internal governance weaknesses? During the discussion, you should be able to demonstrate...
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