...To whom it may concern, I would like to reflect back on my feelings of the College Program here at Disney. I am a recent graduate from the Pennsylvania State University. My degree is in theatre with an emphasis in lighting and scenic design. Disney was a way for me to get into a big corporation and try working in the entertainment field. When I applied, I had chosen costuming as my first choice since it seemed to be the one that was closest to my major. During the interview I was asked if I would not mind working with soiled clothes and do laundry, which at the time, I was completely fine with doing, if needed. I was not under the impression that after four years of paying thousands upon thousands of dollars to graduate from college, only to work with soiled clothes and laundry for an average of 4 to 7 hours a day. I am quite disappointed in myself for assuming that an internship was to teach and learn something new in a certain field. If this was what I wanted, I would have graduated from high school and gone straight to slave labor. This way, I could have saved all the time and money I spent on my education. Another disappointment with the internship seems to be that I am the only one I know of who has yet to be trained in more that one area. I work in the character room at Magic Kingdom and only know the operations of that room. I do not know any parade, show, or even how to work with the fairies. There may be different tracks in the room, but I will be doing...
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...Analyzing the Walt Disney Company Damian Diaz MGMT 5120 Managing Organizational Design and Change Section 001 10/11/14 Overview and History The Walt Disney Company (WDC), headquartered in Burbank, California, was founded on October 16, 1923 by Walt Disney and his brother Roy Disney. WDC has five business segments which include studio entertainment, parks and resorts, media networks, consumer products and interactive media (Company Overview). With approximately 175,000 employees and an annual revenue of 45 billion dollars, the Walt Disney Company is one of the biggest entertainment corporations in the world (Fiscal Year 2013 Annual Financial Report And Shareholder Letter). Mission Statement The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines, musical recordings and movies (Mission statement of Walt Disney). Studio Entertainment From the early beginnings, the company established themselves as a leader in the American animation industry. The iconic Mickey Mouse cartoon debuted on November 18, 1928 titled Steamboat Willie, which also marked the first appearance of Minnie Mouse. In 1932, Disney signed an exclusive contract with Technicolor...
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...The Walt Disney Company is the world's largest media conglomerate. Disney’s assets extend into movies, television, publishing, and theme parks. The Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and they own eighty percent of ESPN. Walt Disney Studios produces films through Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows: 1) The theme parks and movie studios create a great deal of waste. 2) The affiliate companies that private label for Disney are manufacturers that faces common environmental challenges in way of air pollution, waste, and natural resource conservation. Disney has a great deal of influence and indirect responsibility for the sustainability practices of business partners within their supply chain (which will be referred to as “affiliates” throughout this report). 3) Disney’s target market is the youth throughout the world. The Walt Disney Company takes accountability for educating and inspiring environmental awareness and responsibility within their impressionable consumers. Considering...
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...Study Project Report ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Where in the World is Disney? ------------------------------------------------- ------------------------------------------------- Project Team Members: ------------------------------------------------- ------------------------------------------------- Melike Yoldas: 3809324 ------------------------------------------------- Matthew Rawnsley ------------------------------------------------- Alex Baird : 3912569 ------------------------------------------------- Rhianon Damas : 3798429 ------------------------------------------------- Tom O’Dea : 3925731 ------------------------------------------------- Poh Yueng Zhen ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Executive Summary ------------------------------------------------- ------------------------------------------------- The following report was developed to determine the most logical, if any, location for the establishment for a new Disney theme park from...
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...China Labor Watch 147 W 35 TH Phone: 212-244-4049 Fax: 212-244-4146 E-mail: clw@chinalaborwatch.org ST STE 406 New York, NY 10001 Code of Conduct is No More than False Advertising, Disney Suppliers Continue Exploiting Chinese Workers By China Labor Watch November 10, 2010 While every effort will be made to keep the materials accurate and up-to-date, China Labor Watch is not personally responsible for accuracy and currency. This report contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this report. SOME RIGHTS RESERVED. 2010 Content Summary.......................................................................................................................................................................3 Yiuwah Accident .........................................................................................................................................................3 Disney Consumer Products .........................................................................................................................................4 “Cut and Run” ..............................................................................................................................................................5 Establishment of “Code of Conduct” .........................................................................................................................6 Production...
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...The Walt Disney Company: The Entertainment King Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society. After first joining the Red Cross in World War I, he came back determined to be an artist. After moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980’s where the company’s revenues began to slump in the film industry. Luckily Sid Bass invested $365 million in order to rescue the company and bring an end to all hostile takeover attempts. Disney’s billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using the McKinsey’s 7S model. This model can be applied to Disney to analyze the company’s management and strategic policies. The McKinsey 7S model covers important strategic areas of operation including, strategy, structure, systems, style, skills, staff, and shared values. These seven elements need to be aligned and mutually reinforcing so that the model can be used to help identify what needs to be realigned in order to improve performance or to maintain alignment and performance. Disney Corporation has a hugely diversified strategy, that is to say, the plan devised to maintain and build competitive advantage over the competition. In 1928, after creating and losing the Oswald franchise to his distributor, Walt used a technique new to the animated...
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...Yen Ngo Tafara Dube Julia Morena ! ! ! Kira Gottlieb Business Communications: Disney Report ! Table of Contents ! 1. Introduction.....................................................................................................................................2 2. Market analysis...............................................................................................................................3 3. Product analysis..............................................................................................................................5 4. Problem: Ethical issues regarding the working conditions.............................................................6 5. The Chinese Government..............................................................................................................10 6. Proposal using SWOT analysis......................................................................................................10 7. Stakeholder Analysis.....................................................................................................................12 7.1. Supply Chain..........................................................................................................................12 7.2. Return on Investment.............................................................................................................12 7.3. Employees.................................................................
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... a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and has been able to hold its market share. Strategies Disney Has Used to Adapt to Changing Markets The Walt Disney Company has the capital to allow management to expand the...
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...4 Part III – Internal & External Forces – SWOT Analysis 5 Part IV – Recommendations for Future Action 7 Part V – Bibliography 9 Part I: Overview Magic Kingdom Park is located in Walt Disney World Resort, Orlando Florida and is part of The Walt Disney Company’s Parks and Resorts. The Walt Disney Company (Disney) does not report financial performance results specific to Magic Kingdom Park. However, according to Disney’s 2009 annual report, 2009 revenues for the Parks and Resorts affiliate were reported at $10.7 billion, which was down $800 million from 2008, but up slightly from 2007. Operating income on the $10.7 billion in revenue for 2009 was $1.4 billion. According to the Themed Entertainment Association (TEA), the Magic Kingdom drew an estimated 17.2 million visitors in 2009. And, Disney held nine of the top ten in attendance for theme parks worldwide. In terms of industry size, comparisons specific to WDW or Magic kingdom Park are difficult to grasp. Walt Disney World Florida, which encompasses 47 square miles, is the largest amusement park in the world. The International Association of Amusement parks and Attractions, for example, reports approximately 400 parks and attractions in the United States alone and in 2008, amusement parks in the United States entertained 300 million visitors who safely enjoyed more that 1.7 billion “rides.” In terms of industry size, The U.S. Census Bureau reported...
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...INTRODUCTION This is a report analysis of Hong Kong Disneyland. This analysis will examine the effect of the national culture of the Hong Kong in relation to the business operation and other several various factors of that affects the business conduct of chosen industry. The industry chosen by the writer is Hong Kong Disneyland (Disney, for brevity). Hong Kong Disneyland was a theme park built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd. (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. The author uses Disney as the subject of the paper as it is a new in the business industry. It has been conducting business since the year 2005, hence, assessment and analysis about the company is still few. This report will give a brief background about Disney. The analysis portion applying the different methods for strategic analysis in order to examine the remote and close environments of the subject company will follow the background. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th)...
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...J. Craig AUSTRALIAN NATIONAL UNIVERSITY ACCOUNTABILITY AND RHETORIC DURING A CRISIS: WALT DISNEY’S 1940 LETTER TO STOCKHOLDERS Abstract: In 1940, Walt Disney was faced with crafting a message of corporate accountability under duress. His company, the product of his creative genius, had been forced to submit to public accountability. It had a pressing need to raise preferred equity finance for a major expansion during a period of market uncertainty, war, and reported losses. This paper conducts a “close reading” of the “Letter to Stockholders” in Walt Disney Productions’ 1940 annual report, the first such letter signed by Walt Disney. The letter’s rhetorical features, including metaphor and ideology, are examined in the context of the times. What is revealed is an accountability document skillfully crafted with the exigencies faced by Disney’s company firmly in mind. The letter offers suggestive insight to the world as Disney made sense of it. The paper contributes to understanding the use of rhetoric by top management in activities related to aspects of financial accountability and reporting. It also helps to understand better a significant public persona of the 20th century, Walt Disnev. Acknowledgment The authors wish to acknowledge the helpful comments of the reviewers. SCOPE AND OBJECTIVES Analysis of annual reports, including letters by CEOs to stockholders, has a long history in management and accounting literatures. Discourse by CEOs is important not only because of...
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...| The Walt Disney Company | | Business Research Project | | The Walt Disney Company | | Business Research Project | Contemporary Business 2012 Authored by: **** Contemporary Business 2012 Authored by: ***** "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The Walt Disney Company started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of brothers Walt and Roy Disney. Three years later the company had produced two movies and purchased a studio in Hollywood, California where the company nearly sank due to pitfalls in distribution rights, but was saved by the creation of Mickey Mouse. The company released their first full-length feature film, Snow White and The Seven Dwarfs, in 1932 which became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but the 1950s proved a turning point with the production of movies such as Treasure...
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...Biography………………………………………….…………………….4 Beginning Of Disney Bros. Studios...…………………………………..5 Development Of Management Style……………..……………….........5 The Dreamer………………………………………………………………....5 The Realist……………………………………………………………….…..5 The Spoiler…………………………………………………………………...6 ANALYSIS………………………………………………….……………….….…….6 Original Company Values………….…………………………………..6 Hiring The Best For The Job……………………………………………...6 Talent Within The Organization….…………………………………….…6 Exceeding Customer Expectations…..………………………………..…7 The Interview Process…………….…………………………………...7 Internship Program………………..…………………………………...7 Attitude…………………………..……………………………………..…. 8 Drawbacks to Selection Standards….……………………………..…...8 Employee Training Process…...………………………………….…...8 Figure 1-1. A Balanced Approach to Employment..……………..…….8 Disney Training Programs…………………………………….....…….9 Attention To Detail…………………………………………………...……9 Training Program Downside…………………………………..………….9 Figure 1-2. Disney Manhole Cover………………………………10 Creating Employee Environment……………………………….……..10 Being Involved At All Levels……………………………...…….……..11 Effects Of Management Focus…………………………..……..………..11 Ensuring Job Significance…………..…………………………………11 Figure 1-3. Ensuring Job Significance…………………………………12 Internal Promotions…..…………………..………………..………...12 Problems With Internal Promotions….………………………………...12 RECOMMENDATION……………………………………..………………….….13 Drawbacks To Selection Standards………………………………...13 Training Program Downside……………...………………………....13 Effects...
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...Organizing Work MGT 521 Organizing Work In 1923 Walt Disney created a small cartoon studio that has grown into an international conglomerate with business operations in over 40 countries with 166,000 subordinates (Global Footprint, n.d.). According to Hirasuna, “In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organizational chart to explain how the company functioned” (2009), a system that is still successful today. The unorthodox structure differs dramatically from other business models. According to Hirasuna, “typically corporate organizational charts are hierarchical, with each operating division isolated into silos showing job titles according to reporting chain of command and ultimate authority” (2009), but Disney’s structure is much more complicated as we will discuss here. The Disney Corporation has continued to adapt, and grow worldwide; and while the current structure has proven to be successful for the company our recommendation is to keep the unorthodox chain of command and working environment with some small improvements which will potentially increase productivity as well as profits. Current Structure Disney is a transitional entertainment corporation with 5 business segments, including media networks, parks and resorts, studio entertainment, consumer products, and interactive media (The Walt Disney Company, 2014). Disney’s main goal is to be one of the world’s largest and most...
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...Ethics and Compliance Paper Obtain a copy of the organization’s annual report and SEC filings for the past 2 years. Write a 1,400- to 1,750-word paper in which you analyze the data in the annual reports and SEC filings. Address the following: Assess the role of ethics and compliance in your organization’s financial environment. JIMMY w INTRO No matter what your age when you pass through the turnstiles entering the “Magic Kingdom” in Orlando, California, or any of the other now international theme parks people become entranced and reborn from the magic and spectacle that has been a trademark of Disney for many years and generations. Reality is that customers seeking audience with “Mickey Mouse” have no interest in the financial aspects that make Disney a major company and probably never review the company’s financials or examine their ethics and compliance functions. Team C in this paper will examine, asses, and conclude in its review of Disney and how they utilize ethics and compliance in their daily operations. “Large corporations are managed by a team separate from the firm’s owners. Though management is expected to make ethical decisions that reflect the best interest of the firms owners, this is not always the case. Indeed managers often face situations where their own personal interests differ from the interest of the shareholders. Some of these situations can be viewed as a straightforward test of the financial...
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