...This Disney Company: Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012...
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...consideration so they use sloppy or harmful materials in the productions. As a result, the sloppy works would damage the reputation of the company and thus decrease sales and profit and lower productivity. Gaining profit is the paramount target of a company; sometimes they will neglect the business ethical problem and bring side-effects. So, to a large extent, I agreed that business that make nothing but money is a poor kind of business because that will cause lots of negative impacts. Then, I will explain my view with some examples. First of all , in 2011, a China factory of Disney best-selling car toys is blamed as a sweatshop as they force their staff to work excessive overtimes in a harsh working environment – harmful chemicals used and poor ventilation. When the consumers know that the toys which bring joy to their kids are manufactured in such a deplorable condition, they may not eager to buy toys from Disney and that mey affect the sales of those products. Also, the staffs that work in such a tense and harsh environment would decrease their productivity. Secondly, Chinese food industry is being suspected not only by foreigners but also the locals as there are many scandals. Many food factories add chemicals in the food causing the food poisoning problem and even cause death. Especially the poisoned milk powder scandals, many innocent new-born babies were suffered by the poisoned milk powder. These companies have been bankrupted after being exposed. So, we can say that unethical...
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...(Feel free to disagree/add and subtract.) Disney, while broadly diversified –are lately using a method of acquisition – a capital intensive approach. As well, they are making large capital investments in their existing infrastructure. –Do they have the numbers to support this aggressive (and seemingly unfocused and thereby risky) approach- both in the long term (identity/ brand focus) and short term (cash). Is this a sustainable and strategic path to growth, or does this rush to capitalize on rapidly changing trends lead to oversaturation without developing existing core “money makers”? Is the happiest place on earth recession proof? How do they sustain interest and growth to match ever-continuing investment? Background (I focused more on “ generally what’s happened since the case in the text”, instead of reiterating everything the textbook—but I can change that). This year marks Disney’s 60th anniversary- Disney operates television networks including ABC and ESPN, theme parks on three continents, a movie studio, and gaming and consumer products divisions. Revenues at Disney’s parks Unit (their second largest division)- have climbed over the past few years since the written text case. Disney has invested billions to add Cars Land, expanded and added more current attractions to Disney World, built a new cruise ship etc. For the six months that ended March 28, parks operating income rose 22 percent to $1.4 billion. Disney also followed through with ideas of territorial...
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...increased revenue which will translate to profits. In an effort for InterClean to ensure the desired results human resources will endure various challenges. InterClean is managing one issue which is the acquisition of EnviroTech. The acquisition of EnviroTech long term goal is to help InterClean manage the issues it will face as it expands globally. InterClean will have to train the EnviroTech staff as well as ensure that they blend into the corporate culture. The institution of the items which must be executed will assist in the competitive edge that will distance InterClean from any of its competitors. Collectively Team D evaluated the InterClean case and benchmarked its results with various companies such as Pfizer, Little Tikes, The Disney Company, AT&T, Mead and Verizon and examined what tools these companies have utilizes in order to expand globally and become successful. Pfizer Pfizer was created in 1849 by two cousins Charles Erhart and Charles Pfizer. The company began to market products for the common day problems, from skin irritation to upset stomachs. Throughout the years Pfizer works on producing the current products, while research and development attempts to find new products for different problems. The new products and solutions evolve as time goes on and the leadership changes. The leadership of Pfizer is a different type of leadership. While Pfizer has some of the traditional types of leadership such as a CEO, a Board of Directors and other types of...
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...Four Seasons Response Paper Scott Pearce The Four Seasons' approach to transferring its practices to other cultural contexts is aligned with their overall business strategy. They want to be known as the best of the best in luxury hotel service. What this translates to is not too dissimilar from Starbucks: a customized customer experience. That's not to say there aren't specific expectations and standards. But its how the customer experience is delivered within those standards that tailors the Four Seasons experience depending on where you are. If a firm expects to establish a sustainable business model in foreign nations, the firm best be a cultural chameleon, where the brand doesn't uniquely identify the company or product as one particular nationality. This particular case study calls attention to the Disney model as the antithesis of Four Seasons. While Disney is successful, it is interesting to note that Euro-Disney was a failure and it wasn't until it changed to Disneyland Paris, with a decided turn towards a more French culture, that it finally turned around. Even the comparison to McDonald's is a little tenuous, as the McDonald's experience and brand is known for the clean restaurants and cheap fast food. But, the menu does chance depending on the region and what the culture demands. Eating in a McDonald's in Thailand was very different than eating in McDonald's in Australia, or even Switzerland. By making sure the Paris hotel was a Paris experience, the Four Seasons paid...
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...OVERVIEW OF DISNEYLAND IN HONG KONG The Disney Theme Park in Honk Kong was first announced to the public in 1997. Initially it was welcomed by the public after the Asian financial crisis because of the announcement of projected benefits coupling with “Disney” tourism and the associated employment opportunities. Although the Walt Disney Company expressed a strong commitment and responsibilities towards conservation of natural resources, it had enormous environmental costs which resulted intense public criticism. The Disneyland earned less revenue than estimated. And Disney had to take immediate action to improve its operations and safeguard its “green” reputation. The background of Honk Kong Disney land had a long history. After nine months of intense and detailed negotiations, the Hong Kong special Administrative Region Government and the Walt Disney Company reached a preliminary agreement to commence the construction in November, 2001. After that Disney had taken some theme Park strategies. The company relied on two approach- expanding existing parks while entering into the new territories. And it was Disney’s trade mark tactic in attaining global profitability. Despite of ups and downs the company continued to approach governments’ worldwide including those at home. In the early 1990s, Disney representatives approached the Hong Kong government. During the negotiation period with the Hong Kong administration, Disney also entered into discussion with the Shanghai Government...
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...multinational organizations, Ericsson has been recognized as a leading provider of telecommunications facilities and services to mobile and fixed network operators internationally. There are more than 1,000 networks allocated in 180 countries and it takes up 40 percent market share globally (Company Facts 2011). However, although Ericsson has made the great contribution to the environmental aspect such as enabling a low-carbon economy, reducing environmental impact and facilitate people to communicate around the world (Ericsson: Sustainability and Corporate Responsibility 2011), the company still has been criticized on social human right and any other issues. This paper mainly examines how the Ericsson has performed socially responsible and sustainable in relation to the Environmental aspect; and also analyzes the failure in social aspect-child labor scandal and its negative impact on the society. It examines their misconduct on Child labor case thereby causing negative social performance Case for Ericsson Ericsson fully utilizes its life cycle method and Design for Environment (DfE) techniques to point out and reduce negative environmental impact. The company’s LCA...
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...Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt...
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...believed to be a beneficial investment in creating an environment that’ll be in the welfare of corporate world. It includes providing monetary assistance to a cause that is directed towards creating a sustainable environment and towards the improvement of the community. It is being a good citizen voluntarily. It is also seen as a deviation from economic growth by the critics. However it is essential and has proven to be effective on a large scale where consumers prefer to stick with companies that practice Corporate Social Responsibility. * IBM study ‘Attaining Sustainable Growth through Corporate Social Responsibility’: The majority of business executives believe that CSR activities are giving their firms competitive advantage, primarily due to favorable responses from consumers. * Better Business Journey, UK Small Business Consortium: “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” The application of corporate social responsibility in 60s and 70s; and the civil rights movement, consumerism, and environmentalism are the best examples that changed the way society expected the business world to act. It is an asset for validation in the society, in other words a company gets a social licence. This practice has led to employment opportunities, which is much required today. It helps building a reputation not just with the clients but with...
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...few years, organizations have adopted coaching strategies to help enhance their performance management system. With the adoption of successful coaching principles, organizations have seen higher performance outputs and overall job satisfaction. Loehr and Schwartz have described executive leaders as “corporate athletes” and suggested that to perform at high levels over lengthy periods of time they must train in the same systematic, multi-level way athletes do. (Loehr & Schwartz, 2001) The paper will discuss how business leaders, Lee Cockerell, former Executive Vice President of Operations at Walt Disney World® Resort, John Yokoyama, Owner of Pike Place Fish Market, and Pro Football Hall of Fame inductee, Vincent T. Lombardi, share similar leadership coaching philosophies to empower and motivate their followers. Background Cockrell lead a team of 40,000 Cast Members (Disney employees) for 10 years. During his tenure he instilled the principle, “It’s not the magic that makes it work; it’s the way we...
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...Week 8 Financial Analysis of The Walt Disney Company Executive Summary The following report provides an analysis of the current and prospective profitability, and financial stability of The Walt Disney Company (Dis). The Walt Disney Company, together with its subsidiaries, “is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive” (The Walt Disney Company Annual Report, 2013). The report will additionally examine three areas of financial strength; liquidity, leverage debt to equity ratio, and sustainable growth as well as summary descriptions of each business segment in order to fully understand the company’s profitability in the short and long run. Organizational Overview The Walt Disney Company was founded in 1922, and has become a world leader in family entertainment. Disney is operating on a multinational level under the direction of CEO, Robert A. Iger. The Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to “reach hundreds of millions of people worldwide and...
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...| The Walt Disney Company | | Business Research Project | | The Walt Disney Company | | Business Research Project | Contemporary Business 2012 Authored by: **** Contemporary Business 2012 Authored by: ***** "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The Walt Disney Company started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of brothers Walt and Roy Disney. Three years later the company had produced two movies and purchased a studio in Hollywood, California where the company nearly sank due to pitfalls in distribution rights, but was saved by the creation of Mickey Mouse. The company released their first full-length feature film, Snow White and The Seven Dwarfs, in 1932 which became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but the 1950s proved a turning point with the production of movies such as Treasure...
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...------------------------------------------------- ------------------------------------------------- Where in the World is Disney? ------------------------------------------------- ------------------------------------------------- Project Team Members: ------------------------------------------------- ------------------------------------------------- Melike Yoldas: 3809324 ------------------------------------------------- Matthew Rawnsley ------------------------------------------------- Alex Baird : 3912569 ------------------------------------------------- Rhianon Damas : 3798429 ------------------------------------------------- Tom O’Dea : 3925731 ------------------------------------------------- Poh Yueng Zhen ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Executive Summary ------------------------------------------------- ------------------------------------------------- The following report was developed to determine the most logical, if any, location for the establishment for a new Disney theme park from a predefined list of candidate...
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...The World Business Council for Sustainable Development (WBCSD) has identified alarming levels of growth in urbanization and consumption in a new report, and describes the crucial role of business in the transition to sustainability. According to the report, "Business and Development: Challenges and Opportunities in a Rapidly Changing World," published this month by WBCSD, "the world is experiencing a historic shift of economic and political power from the traditional base of industrialized countries to the emerging economies." As the report points out, by 2050, three of the four largest economies -- China, India, and Brazil -- will be those of countries now described as developing. As development in those and other countries intensifies, their populations will become increasingly urban. By 2050, when the world's population is expected to be about 9 billion, 70 percent of the world's population will live in urban environments, with the great majority living in cities in developing countries. "Urbanization is happening fast," the report observes, "And most of it is being poorly managed, putting hundreds of millions of the urban poor in harm's way." As the economic emergence of developing countries continues, global consumption patterns will become increasingly critical. "Global consumption patterns and trends are putting unsustainable and increasing stress on the Earth's ecosystems, the supply of material resources needed for industrial growth, and human social systems...
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...Sell a story…tell a product. Storytelling has been one of the oldest arts in the human history, ¿Why we would use something that old for an innovating idea? Stories are carried with feelings, and sensations, they transport you to an exact place where you can feel the cold air in your cheeks, you can smell the roses, and hear the rush of the water. The key Word: Emotions. Times in Marketing has changed, in the last years the strategy was cold and undirected to the costumer, now marketing is trying to reconnected with them. By telling a story, you start with “Once upon a time” creating a background so the person that will be hearing your story feels that he is part of that beginning, he satisfies his necessity of belonging, so as the story keep growing he will feel identify and emotionally correspond with the story of the brand and not just to the product. The Brand Storytelling is giving the costumer more than a product to or a bunch of numbers and statistics. The idea is humanizing brands through the power of Storytelling. Storytelling and marketing share a common goal - to create communication that is interesting and encourages a specific reaction. Organizational consultants and managers have also discovered the power of storytelling in organizations. A good story of organizational transformation in one organization might motivate similar organizations to change as well; also, the informal stories people tell to each other about organizational norms, policies and...
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