...The Walt Disney Company: The Entertainment King “Adults are just grown up kids”. With those words, Walt Disney summarized what his empire would be, what it would give to the world. Far from only being a cartoon drawer, Mickey Mouse creator had a broader vision on how to entertain everyone, kids and parents, boys and girls. Committed and exigent, not only Walt Disney created a successful company, but also set the rules for the entire industry. Disney corporation is a multinational mass media and entertainment conglomerate founded in 1923 by Walt and Roy O. Disney, as Disney Brothers Cartoon Studio. At the earlier stage of its life, the company would focus on story writing, character creating and cartoon drawing. But as it got more and more recognized, the firm started its way to be one of the biggest company in the world. Overviewing Disney’s businesses, it’s not complicated to understand how the company wants to monitor the entertainment industry as a whole. Not only Disney operates on different movie production related markets, but it also extends ad confirm his famousness through businesses that may appear disconnected. The risky bet Disney has made over its history belongs to the firm’s traditional strategy. The creation of a strong sustainable brand has passed through a lot of creativity and the sharing of ideas, as well as their management. When Disney competes in a singular and exigent industry within a global environment, the firms has developed tools and strength to stay...
Words: 3637 - Pages: 15
...Introduction This essay shall discuss what the Disney difference is and how it affects the company’s corporate, competitive and functional strategies. As Disney have plans on doing business in Russia, the discussion turns to the challenges they are likely to face and how the management team can best prepare themselves for such challenges by planning early. We will then be turning our attention to Hong Kong where Disney has announced its expansions plans of Hong Kong Disney Land. Lastly, the discussion takes to the how strategic management process is to be used to “keep the magic coming” in a given economic climate. 1a: Disney Difference Disney difference, to sum up, is the “experience”. Disney tries to achieve this experience by bringing happiness to its consumers. Vice President & General Manager of Disney Institute, Jeff James (2012) stated, "We create happiness by providing the finest in entertainment for people of all ages, everywhere." Disney implementation of this happiness factor can be seen in many ways. For example, Cinderella Castle, in Disney Theme Park allows the visitors to dine with Disney Princesses, immersing a storybook setting for breakfast, lunch and dinner. Thus instead of just having to watch/read the cartoon/story book, which could only allow one to be only exposed visually to the character, Cinderella, the Disney fan is now able to dine with her as well. This “imagination-comes-to-life” offering of Disney translates into happiness for the customers,...
Words: 2253 - Pages: 10
...Executive Summary The Walt Disney Company was started in 1923 when brothers Walt and Roy Disney joined together to start what would become known as one of the most successful entertainment companies of all time. Through years of carefully calculated risks, taking advantage of opportunities in the market, and diversifying the company Disney has achieved worldwide recognition and market share in the majority of their business segments. Throughout this analysis of The Walt Disney Company, we will review the major decisions and reasons why Disney is so successful. We review the Corporate Level Strategy – which is on the outside a diversified approach, with a breakdown of all business segments, then go further in depth with their major Business Segment, Media Networks. The Media Networks segment is a highly diversified segment that includes domestic and international elements, with both internal productions as well as many subsidiaries that expand their offerings beyond traditional Disney productions. We will analyze Disney with the Porters 5 forces model, as well as a SWOT analysis. Within these two analysis models, we find Disney is well positioned for the current moment as well as the future. Disney is well positioned against new entrants to the industry as well as current rivals. Disney’s history of family friendly, safe, and “magical” entertainment that is neither offensive or vulgar has paid off, with 87% of parents who watched Disney productions as a child introducing...
Words: 9165 - Pages: 37
...Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as to celebrate American values.” This was a very simple mission statement for an originally simple company. As the Walt Disney Company has grown and changed over the years, the mission statement has...
Words: 7894 - Pages: 32
...Walt Disney: Media Introduction/Random Information The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%). Each of these divisions that Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s revenue. Media Networks - $17,162,000,000 is up 6% InteractiveMedia- $761,000,000 is up 7 % ABC/Disney’s Target Market Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents. Political – Legal Court Judgments Many broadcasters and advertisers dodged a bullet when the NFL solved its labor issues, however, this was not the case with the NBA. With over half of the NBA season being postponed due to negotiations and court hearings are causing billions of dollars worth of losses for broadcasters and advertisers such as one of...
Words: 2639 - Pages: 11
...| The Walt Disney Company | | Business Research Project | | The Walt Disney Company | | Business Research Project | Contemporary Business 2012 Authored by: **** Contemporary Business 2012 Authored by: ***** "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The Walt Disney Company started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of brothers Walt and Roy Disney. Three years later the company had produced two movies and purchased a studio in Hollywood, California where the company nearly sank due to pitfalls in distribution rights, but was saved by the creation of Mickey Mouse. The company released their first full-length feature film, Snow White and The Seven Dwarfs, in 1932 which became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney Company contributed its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but the 1950s proved a turning point with the production of movies such as Treasure...
Words: 3090 - Pages: 13
...The Walt Disney Company: Business Environments Daniel A. Parra Lozano Lynn University The Walt Disney Company: Business Environments The success of organizations within their specific market niches and competitive environments is based on a myriad of factors, both internal and external. The detailed overview and analysis of these factors exists within the general business environments of the organization. In order to maintain a leading competitive advantage, managers on every level must actively assess these environments and markets, while making the most appropriate decisions that will allow the organization to sustain leverage when faced with high environmental dynamism and/or complexities. The Walt Disney Company has clearly proven to withstand the test of time, through dedicated market analysis and environmental scanning. Internal Environment From the company motto, corporate credo, mission and visions statements, to the overall culture and climate of an organization, the internal environment defines the intramural business atmosphere of the entity. The Walt Disney Company’s strong internal environment and clear strategic intent makes Disney an evident leader in its industry. The Walt Disney Company also basks in unparallel name recognition, experienced upper management, and a conglomerate diversification of goods, products, and services offered. Developing strategic management based on a company’s core competencies, makes for a constant, yet not necessarily evolving...
Words: 799 - Pages: 4
...The Walt Disney Corporation Background The Walt Disney Corporation has been around for many years bringing a lot of different kinds of entertainment to every member of your family around the entire world. Walt Disney is one of the largest entertainment and media conglomerates. We have four key businesses with in our company: Studio Entertainment, Parks and Resorts, Media Network, and Consumer Products. Product Lines Studio Entertainment- Disney Company produces a variety of movies, television programs, musical recordings and even live stage plays. Our company has banners in the theatrical, home video and television distribution of Disney’s film and television library; includes in Walt Disney Pictures, Buena Vista, Miramax, and Touchstone. Media Network- Disney Company media network is made up of two categories; Broadcasting and Cable Network. The broadcasting units include the ABC Network. Our television networks include; Disney Channel, ESPN-branded cable networks, Disney Channel International, incentives in E! Entertainment and Lifetime and start-up cable processes in Soap Net and Toon Disney. Parks and Resorts- Our parks and resorts are the most popular ones in the world, from Walt Disney World in FL, Disneyland Park and a couple hotels in CA, and the Disney Cruise Line based out of Florida. Our company generates management fees on profits from Disneyland Paris and Tokyo Disneyland. Consumer Products- This part of our corporation licenses the characters...
Words: 429 - Pages: 2
...measure the success of a company. By comparing financial ratios between companies in the same industry (competitors) it is a useful way for investors and shareholders to determine the financial health and/or the sustainability of a company. Disney’s main competitors within the industry include Time Warner and 21st Century Fox. There are five key areas of comparison that provide excellent financial analysis of a company. They are short-term solvency, long-term solvency, asset management, profitability, and market value. Liquidity Ratio The short-term solvency ratio is a measurement used to measure how well a company is able to meet debt obligations. Specifically, the current ratio measurement takes the current assets divided by the current liabilities of a company. This measurement shows how well a company can pay back its liabilities from its current assets (cash, inventory, or receivables). The current ratio is also an indication of how efficient a company’s operating cycle is because if it takes a long time to turn products into cash a company may have issues fulfilling obligations. Disney had the lowest current ratio for 2013 between its competitors with a ratio of 1.21. Even though it has the lowest amongst its competitors Disney’s ratio is still significantly higher than a ratio of 1. Therefore using this current ratio measurement it can be strongly perceived that Disney has the ability to fulfill all of its obligations if they suddenly became due. Financial Leverage...
Words: 1609 - Pages: 7
...Prepared for: Professor Jessie Richards Prepared by: Alli Hock Date: April 18, 2012 2 Table Of Contents EXECUTIVE SUMMARY……………………………………………………………3 INTRODUCTION……………………………………………………………….…….3 BACKGROUND…………………………………………………..……………….....4 Biography………………………………………….…………………….4 Beginning Of Disney Bros. Studios...…………………………………..5 Development Of Management Style……………..……………….........5 The Dreamer………………………………………………………………....5 The Realist……………………………………………………………….…..5 The Spoiler…………………………………………………………………...6 ANALYSIS………………………………………………….……………….….…….6 Original Company Values………….…………………………………..6 Hiring The Best For The Job……………………………………………...6 Talent Within The Organization….…………………………………….…6 Exceeding Customer Expectations…..………………………………..…7 The Interview Process…………….…………………………………...7 Internship Program………………..…………………………………...7 Attitude…………………………..……………………………………..…. 8 Drawbacks to Selection Standards….……………………………..…...8 Employee Training Process…...………………………………….…...8 Figure 1-1. A Balanced Approach to Employment..……………..…….8 Disney Training Programs…………………………………….....…….9 Attention To Detail…………………………………………………...……9 Training Program Downside…………………………………..………….9 Figure 1-2. Disney Manhole Cover………………………………10 Creating Employee Environment……………………………….……..10 Being Involved At All Levels……………………………...…….……..11 Effects Of Management Focus…………………………..……..………..11 Ensuring Job Significance…………..…………………………………11 Figure 1-3. Ensuring Job Significance…………………………………12 ...
Words: 6188 - Pages: 25
... By 2010, this company had become a conglomerate with revenues of about US $33 billion and assets of over US $50 billion. The company’s portfolio includes Fox News, 20th Century Fox, Sky, MyNetworkTV and National Geographic Channel Worldwide among others (Cable Network Programming, 2012; Direct Broadcast Satellite Television, 2012; Television; 2012). SWOT Analysis Strengths News Corp’s ascent to the top media conglomerates in the world is a tale of strategic choice of products to make up its diverse portfolio. Subsequently, this company has a substantial stake of the market because it has businesses in major types of media. In addition, it is involved in publishing, and its cable network undertakes production and licensing of programs and news for cable television systems in USA. The scope of this company’s activities extends to various parts of the world; News Corp operates in the US, Latin America, Europe, Asia and it has interests in Turkey and Israel among other countries (News Corp Ltd. SWOT Analysis.2012). News Corp also gains from its position as one of the top five companies in the world, based on the millions of homes that access its media services. For instance, Fox News’s reach stood at 99 million households by 2011. Its corporate image gains because of the position it has in the mind of the audience. Therefore, News Corp can add other successful media chains and corporations to its...
Words: 921 - Pages: 4
...Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services sector and the Diversified Entertainment Industry. Their stock is classified as a Large Classic Growth security. Key fundamental and summary financial data will be presented later in our report. We believe that this is a recommended buy due to Disney’s continuing growth of revenue year after year, the expansion of divisions within different business sectors resulting in one of the most important attributes of a corporation in diversification, and the continuation of their business model of aggressive acquisitions to always sustain growth within the company. Company Description Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. At first it was known as the Disney Brothers Cartoon Studio which established into them being the industry leader in animation. Following the success of this branch in their company they expanded into live action film production, television and theme parks. The early success within the domestic market opened growth potential by expanding operations globally into the European and Asian...
Words: 3547 - Pages: 15
...The Walt Disney Company Danjel Lessard & Lauren Northcutt Business 308: Principles of Marketing Professor Simpson The Walt Disney Company Description What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation Walt Disney had evolved. Walter and his brother Roy were equal partners in what was originally the Disney Brothers Cartoon Studio in 1923 and with the suggestion of Roy, it soon was renamed The Walt Disney Studio. After four years of success and profit, Walter and Roy experienced a business set back when they found their film distributor M.J. Winkler had stolen their cartoon characters and animators in attempt to undercut them. With the help from their chief and loyal animator, Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Walt Disney consumer products started when Walt and Roy accepted $300.00 from a man that insisted Mickey should be applied to paper towels for school children. The company became public in 1940 and followed with the release of five successful feature films, including Snow White, Fantasia, Pinocchio, Bambi and Dumbo. In turn...
Words: 5465 - Pages: 22
...2015 The Disney Pixar Merger In 2006, Disney announced it was going to acquire Pixar for $7.4 billion. Upon doing so, one of the most successful mergers of the past ten years developed. “The merger brings together Disney’s historic franchise of animated characters with Pixar’s stable of cartoon hits” (La Monica). A lot of time and thought went into deciding how this merger would be prosperous and profitable for all parties involved. Disney wanted to guarantee Pixar’s executives that they would still hold positions of power with the ability to make decisions. They hired Steve Jobs, Pixar’s chief executive, as a non-independent director at Disney and made him one of the largest shareholders in the company. John Lasseter, a director and creative voice at Pixar, took the title as their chief creative officer as well as the creative advisor at Walt Disney Imagineering. (Holston) There were also high level statuses given to other directors and executives of Pixar at Disney. Promoting Pixar’s executives to equally powerful positions within the company was not the only requirements of the deal. Pixar also wanted their HR policies to remain intact, a steering committee to oversee animation, and all films produced post-merger branded as “Disney Pixar”. These are all just a few of the steps Disney took to merge with Pixar. There are so many positive results that come to mind when considering this merger. Combining with Pixar will give Disney access to their top of the line animation...
Words: 545 - Pages: 3
... Analysis of The Walt Disney Company 1 An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An Analysis of The Walt Disney Company Overview & History 2 The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading...
Words: 3954 - Pages: 16
