...Finally! It is that time of the year again… family vacation! You pack your bags and get on a plane all the way down to sunny Florida. Once you arrive in the MCO (Orlando Airport) you realize that you are going to Disney World! You start celebrating, along with some thinking; why am I so excited to go to Disney World, Orlando? Before graphic designers and architects even started thinking of what the magical park would look like, they had to do the most important job first; decide where this giant theme park would be! Locational Interdependence theory. They had to decide the best location and understand that the success of Disney would depend on tourism in Orlando. These designers were using factors that were already given, such as weather,...
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...WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could be in the value chain. Your paper should present a clear...
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...discussion, a member requested the Research and Library Services Division to provide information on the financial arrangements relating to Tokyo Disneyland, Disneyland Paris and Hong Kong Disneyland. As such, the purpose of this fact sheet is to provide the Panel with information on these three theme parks in terms of their ownership and the financial arrangements for the construction project. 1.2 This fact sheet originally intended to study the operational statistics of the three theme parks. According to the Tourism Commission of Hong Kong1, both the Government and the Walt Disney Company (Walt Disney) are bound by the confidentiality provision under the current agreement not to disclose any commercially sensitive information of Hong Kong Disneyland, including the gain or loss from the operation of the theme park. Against this, this fact sheet only lists the key operational statistics of Tokyo Disneyland and Disneyland Paris for comparison. 1 See Tourism Commission (2009). page 1 Research and Library Services Division Legislative Council Secretariat FS30/08-09 2. Tokyo Disneyland Overview 2.1 Tokyo Disneyland opened on 15 April 1983 at a cost of US$1.4 billion (HK$10.9 billion)2. It is located on a reclaimed site about 10 km from downtown Tokyo. Tokyo Disneyland is privately owned by Oriental Land, a land-reclamation company in partnership with Mitsui Real Estate and the Keisei Railway Company. 2.2 Talks between Walt Disney and Oriental Land started in the...
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...Environment Executive Summary This paper covers the early stages of Disney and its growths in the years that have past. Disney Company is well known for its television series, movies, radio, shops, and theme parks. Disneyland has evolved throughout the years and has opened internationally theme parks in Paris, Tokyo and Hong Kong. It is soon opening its doors to another one in Shanghai in the first half of 2016. Disney branding is global and its value and culture broadens worldwide, but glocalization and grobalization need to be taken into consideration when opening a new concept in different countries. Furthermore, this paper shows the first negative impact of the opening of Hong Kong Disneyland in 2005 and what had to be changed in order to have a successful future and generate productivity for the business. It puts in perspective what needs to be taken into consideration prior to any opening. It describes the problems that have shown the difficulty of the new theme park and the solutions taken in order for them to be victorious. Finally, this paper talks about the recommendations and actions that can be taken into consideration in order to avoid this happening in the future. Disney first opened in 1926 with the name The Disney Brothers Studio. According to Robbins, (2014), “The Disney Company has been a premier entertainment company for over ninety years”, p.7. The company quickly expanded and grew very fast, not only in the world of television, but it also opened...
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...Bachelor of Commerce Best Business Research Papers | September 2008 | Volume 1 Faculty of Business University of Victoria, BSS Office, Room 283 PO Box 1700 STN CSC Victoria BC V8W 2Y2 Canada Phone (250) 472-4728 Fax (250) 721-7066 | www.business.uvic.ca Seeing new horizons. September 2008 | Volume 1 Bachelor of Commerce Best Business Research Papers Bachelor of Commerce Best Business Research Papers Volume 1, September 2008 Table of Contents NOTE FROM THE EDITOR Anthony Goerzen 1 THE DUTCH BUSINESS SYSTEM IN TRANSITION: AN APPLICATION OF WHITLEY’S BUSINESS SYSTEMS APPROACH FOR THE USE OF EXECUTIVES, MANAGERS, AND POLICY MAKERS Eric Brewis 2 SWENSEN’S MUST ENGAGE IN MARKET PENETRATION AND DIVERSIFICATION TO RETAIN ITS LEADING POSITION IN THE THAILAND MARKET Kailee Douglas 13 DISNEYLAND PARIS: EUROPEANIZING A RESORT Amanda Louie 22 IKEA: A STRATEGY FOR SUCCESS Garret Luu 31 COMPULSORY LICENSING IN THAILAND Simran Mann 38 CHANGING POVERTY AND INEQUITY THROUGH BUSINESS Matthew R. Tanner 47 SWEDEN IS A NESTING GROUND FOR YOUNG START-UP ENTREPRENEURS James Whyte 56 Note from the Editor In business today, “globalization” is a key concept with the firms across nations intertwined as never before. With overseas customers, suppliers, operations, and competitors, today’s managers need an international outlook. Therefore, the mission of the University of Victoria’s Bachelor of Commerce program is to...
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...REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest...
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...Case Analysis: Euro Disney There are many environmental issues that affect businesses when entering a foreign market, the main environmental factors that will be discussed is as follows: technological, economic, social, political, and demographic. Each factor will impact the business different and cause various degrees of impacts on the company and its decision to enter a foreign market. Euro Disney, a foreign division of Walt Disney Company; is located France and opened in 1992 to service the people of France. Researchers had discovered that like the many people in the United States, foreigners also were attracted to the whole them park idea. When Disney decided to launch Euro Disney, many issues were bough up and many environmental issues were faced; in this paper these issues will be briefly discussed. First off the cultural differences that existed between the US and France had to be discussed and worked out, for example the weather in France was an issue when determining rather the park would be a success or not along with the staff who would ultimately become family to the Disney Corporation. Fist off the economic factors, which are usually income, expenses, and resources; that Disney faced when deciding to build Euro Disney were easily noticed and overcame. Issues such as attraction and income it generated played a huge part in the economic factors, in the beginning Euro Disney estimated that during the first year it would attract 11 million visitors achieving...
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...Marketing Research Marketing Research is imperative to Disney Pixar’s success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Secondary data involves re-checking internal and external secretarial and marketing procedures, such as sales invoices, warranty cards, and published material. Therefore, an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating...
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...Apple and Disney Case Studies April 2015 Introduction Different consumers all across the world have different preferences with regard to new and existing products. In this regard, this paper seeks to analyze different cultural perspectives portrayed by consumers. It will address the manner in which the Japanese market reacted to the introduction of Apple’s IPhone which was considered as genius products in some parts of the world. On the same note, the paper will focus on how Hong Kong consumers received the conservative shark’s fin soup. IPhone in Japan While introducing the product (IPhone) to the Japanese market, Apple, the company banked on the success stories of other products that had performed relatively well in that country. These were IPods and computers. Furthermore, projections had placed the sales at more than a million products. However, that did not happen. The products were not positively received in the country despite good features that manufacturer thought would suit the Japanese market (Kane, 2008). One of the biggest mistakes made by Apple was the reliance on the 3G platform that the product had. Japan conventionally had been accustomed to phones that offer 3G internet. This meant that all other phones in the market had been installed with the 3G internet and IPhone did not amuse them. Another flop was evident in the touch screen concept installed in the IPhone. According to Japanese consumers, that feature was cumbersome to use. The reality within...
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...Defining Marketing Paper MKT/421 Abstract Marketing is defined as performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. We determine why marketing is so important to the success of an organization because it brings to light key factors organizations should be aware of such as target audience, when to sell and produce goods, and how to. Wal-Mart, Apple, and Disney are some of the many companies who use marketing and have become successful business entities. Defining Marketing Paper Marketing is often thought of simply as the promoting of a product or service but marketing goes deeper and involves much more facets then what the average person knows about it. When people think of marketing, they usually just think about the promoting of a product that involves advertising which only a few people that are in a marketing group at a corporation. But as we are going to find out marketing is so much more with different layers and involves more than a small group of people. Defining Marketing “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” (Perreault, Ph.D, Cannon, Ph.D., & McCarthy, Ph.D., 2011, p.). Another definition...
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...Women, Girls and the Media 18 August 2014 The Disney Princess Effect on Young Girls and Their Gender Role Perception The Disney Corporation has been around since 1937 when it released the first Disney Princess movie, Snow White and the Seven Dwarfs. Since then, millions of young girls have fallen in love with these characters and often see them as role models. From the dresses to the tiaras, the beauty to the fairy tale, Disney Princesses have a direct effect on young girls and their behavior. The media has been a powerful resource through which many young girls develop their identity and come to understand gender roles in society. Research indicates that watching televised gender portrayals has an effect on individuals’ gender based attitudes, beliefs, and behaviors (Mastro & Morawitz 131). These are the attitudes and beliefs that young girls who watch Disney princess films would inherit. Girls enjoy watching these films and see the beautiful characters overcome difficult trials, as well as fall in love with a handsome prince in the end. The overall message is not a realistic one, leaving many girls feeling self conscious and unhappy. The idea that beauty equals good and ugly equals evil can negatively impact the way a girl looks at herself or others. Girls will ultimately learn that what is beautiful is good. Snow White and Cinderella were attractive and charismatic while the witch and two stepsisters were unattractive and vile. And in the end, the princesses...
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...Walt Disney Company Maria Galarza COM530 September 5, 2011 Brent Smith Walt Disney Company Walt Disney Company’s philosophy is giving the best customer services available to their customers. In this paper I will break down how the Walt Disney Company accomplishes their philosophy goals. I will use the most popular place Walt Disney philosophy is being used, which are their parks and resorts. I will also give you my personal experience when I visited Disney World. As everyone knows Walt Disney Company used the statement “Make people happy.” a priority. (Jordan, 2007) Disney started installing this in their employees, which they call Cast Members. The reason they call them Cast Members is because they have to be reminded that they are always on stage to entertain their customers. Disney also uses the word Guest for their customers. This reminds the employees that where they work at is their home and the customers are visiting it. Everyone that works for Disney has a role to make the customer happy, even the person that sweeps. They are not only sweeper but they are people that make a cleaner and happier place for their guest. The way Disney installs this to their employees is by training them. Once they go through an intense screening as applicants, they are interview by their peers. The first interview is usually done with three applicants and a supervisor. During this process the supervisor evaluates their human relation skills. Once they pass this process they go...
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...The Walt Disney Company is the world's largest media conglomerate. Disney’s assets extend into movies, television, publishing, and theme parks. The Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and they own eighty percent of ESPN. Walt Disney Studios produces films through Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows: 1) The theme parks and movie studios create a great deal of waste. 2) The affiliate companies that private label for Disney are manufacturers that faces common environmental challenges in way of air pollution, waste, and natural resource conservation. Disney has a great deal of influence and indirect responsibility for the sustainability practices of business partners within their supply chain (which will be referred to as “affiliates” throughout this report). 3) Disney’s target market is the youth throughout the world. The Walt Disney Company takes accountability for educating and inspiring environmental awareness and responsibility within their impressionable consumers. Considering...
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...joumal of Marketing Management 1999, 15,43-51 Kevin Lane Keller Brand Mantrais: Rationale, Criteria and Examples hi this paper, we consider how marketing managers can benefit from the concept of a "brand mantra." We examine how brand montras relate to brand positioning and a related concept, "core brand associations." Our focus is on how brand mantras can be used to improve intemal brand management We consider design and implementation issues in temi of characteristics of good A/nos Tuck School of brand mantras as well as process issues in developing Business brand mantras. It is noted that brand mantras, as with Dartmouth College Nike's "authentic athletic perfonnance" and Disney's "fun family entertainment" often consist of three words that combine brand functions with descriptive and emotional modifiers. Procedurally, brand mantras are developed at the same time as brand positioning. At tlwt time, brand mantras would then be judged on their ability to effectively communicate, simplify, and inspire, as reflected by employee research. Organizational Brand Management Through Brand Mantras Introduction An increasing number of firms have embraced branding as a business priority and marketing imperative. Despite that fact many firms are unsure as to exactly what they should do to effectively manage their brands and maximize their equity. Much of the branding literature has taken an extenial perspective to focus on strategies and tactics that firms should take to build...
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...Strategic Initiative Paper Fin/370 March 6, 2013 Strategic Initiative Paper Disney is always looking for opportunities to complement their operations in theme parks as well as movie production. This article will discuss Disney’s acquisition of Lucasfilm, a strategic planning initiative released in Disney’s 2012 annual report. The article will delve into how this acquisition affects the Disney’s financial planning; that is, how this initiative affects costs, how will the initiative affect sales, and the risks associated with the initiative and financial effects they may have. What was the strategic and financial rationale for Disney’s purchase of Lucasfilm for $4 billion? As noted by Robert A. Iger, Chairman and Chief Executive Officer of the Walt Disney Company, the strategic acquisition of Lucasfilm provides tremendous new opportunities and creative potential across the entire company (The Walt Disney Company, 2012). The cornerstone of the purchase is Stars Wars franchise, which Disney has already announced plans to release a new feature film to continue the epic saga. Star Wars Episode 7 will be in theaters in 2015, with more feature films planned – along with television programming, games and merchandise, and an expanded Star Wars presence in our parks around the world (The Walt Disney Company, 2012). Disney CEO Robert Iger: "This is one of the great entertainment properties of all time, one of the best branded and one of the most valuable, and it's just fantastic for...
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