...The Walt Disney Company Assignment 1: Assignment 1: Strategic Management And Strategic Competitiveness Professor: BUS 499: Business Administration Capstone April 20th, 2014 The Walt Disney Company The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History) Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount...
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... Valuation of the Walt Disney Company The Walt Disney Company is an American media and entertainment Company and also the largest media conglomerate in the world. Disney was established by Walt and Roy Disney in 1923 as the Disney Brothers Carton Studio in the early stage and become a leader in the American animation industry before they diversified their business into live-action file production, television and travel. In 1986, Disney expanded their business into theater, radio, music, publishing and online media. Nowadays, Disney owns and operates in media networks, parks and resorts, studio entertainment, consumer products and interactive media in the worldwide. They created many well-known Disney cartoon characters on their movies, such as Mickey Mouse and Donald Duck. Disney Empire was not built in one day, the Disney was very successful at turning fantasies into reality. They created the dreamer, the realist and the critic in their movies, they made the movie humorous and light-hearted. They’re targeting in children, teenagers and family-oriented parents, meanwhile, their audience are customers and movies are the best advertising for their cartoon character’s product. Disney expended their business into worldwide, they opened Disney Stores around the world, as well as amusement parks and resorts. In order to have Disney products available worldwide, Disney also authorized Licensees to resell their products, therefore, the Disney has ability to build tremendous...
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...The Walt Disney Company MBA 648 Company Research Project Megan Burke, Candace Longo, Irini Pertesis Table of Contents Executive Summary3 Products and Services4 Financial Planning and Analysis6 Operating Performance of the Firm6 Financial Statement Analysis 7 Financial Forecasting………..………………………………………….…………………...11 Sustainable Growth Rate………...………………………………………………………....13 Additional Funds Needed…………………………………………………………………...13 Cost of Capital……………………………………………………………………………….14 WACC………………………………………………………………………………………..14 Dividends and Stock Policies………………………………………………………………….15 Objectives of Business Corporations 16 Working Capital Management: 19 Cash and Marketable Securities Management: 21 Accounts Receivable Management…………………………………………………………….26 Financing Activities…………………………………………………………………………...26 Overall Analysis………..……………………………………………………………………….27 Executive Summary “I knew if this business was ever to get anywhere, if this business was ever to grow, it could never do it by having to answer to someone unsympathetic to its possibilities, by having to answer to someone with only one thought or interest, namely profits. For my idea of how to make profits has differed greatly from those who generally control businesses such as ours. I have blind faith in the policy that quality, tempered with good judgment and showmanship, will win against all odds.”—Walt Disney...
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...Before Disney World Failure is seen as a bad thing across the world. Most people do not want to fail and they fear failing, however some great creators had to fail to save their creation. One famous creator is Walt Disney. Everyone know Disney as the happiest place on Earth, but what was it like before Walt Disney released his famous animated movies and created Disney World? Walt Disney wanted to create animation and wanted to create animated movies. He bought a company to help his animation called the Laugh-O-gram. Walt Disney started hiring workers to help him get his career off the ground, however Walt went bankrupt and he could not pay off his workers and staff. Walt Disney also lost Laugh-O-grams. Walt Disney decided to go to his parents....
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...Disney World Introduction Disney World has always been known as the happiest place on earth. I went there as a kid annually and haven’t forgotten the wonderful experiences and memories that have taken place there. I have researched the history and creation of this magical place, and have uncovered some secrets that are foreign to many. Many people have heard of Disney World and some have even visited there. But do these people know the many secrets that lie hidden. Disney World has touched the hearts of kids and adults for more than 50 years. The main points in which I would like to inform you on are the history, layout and marketing aspects of Disney and how they create such a welcoming and enjoyable experience for people of all ages. The aspects of disney that make it such a wonderful experience and create lifelong memories are the amazing marketing skills, creative layout of the attractions and the classic history behind the making of Disney. Body I. History of Disney World 1. Conception - Where was the idea conceived? Was Disney World planned, or did it evolve? 2. People Involved 3. Opening Day 4. Disney World Today Il. Physical Layout 1. Location in World/US/Region/State/ a. Access - How do people get there? b. Accommodations - Hotels, Restaraunts, 2. Park Layout a. Rides b. Attractions Ill. Marketing 1. Sell More to Existing Customers- While at the Walt Disney World theme parks you are continuously offered other products...
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...Finally! It is that time of the year again… family vacation! You pack your bags and get on a plane all the way down to sunny Florida. Once you arrive in the MCO (Orlando Airport) you realize that you are going to Disney World! You start celebrating, along with some thinking; why am I so excited to go to Disney World, Orlando? Before graphic designers and architects even started thinking of what the magical park would look like, they had to do the most important job first; decide where this giant theme park would be! Locational Interdependence theory. They had to decide the best location and understand that the success of Disney would depend on tourism in Orlando. These designers were using factors that were already given, such as weather,...
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...Disney World is a place where family can relax, while having a blast at a affordable price. While you are there you will forget about all the stress you have. While I was there I got to relax and spend time with my family. You will be able to have quality time together. It helps everyone with job opportunities. It is a family vacation which means more family time with each other. There are lots of family activities that are great for everyone. One time my family went there and it was amazing. There were fireworks at night and lots of attractions. I still have the Mickey hat from Disney. I am sure that you will make lots of memories together. Most people don't get family time but here you basically get forced to spend time with your family....
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...If you had to choose one amusement park to go to for the rest of your life what would it be? Recently, a family of four contacted me because of their upcoming family trip they have every year, but this year, they’re having a dilemma on where to go. They want a park that’s kid friendly for five and six-year-olds and also perks for adults as well. They are deciding on whether to go to Volcano Bay in Universal Studios due to their recent opening or Walt Disney World. In my best opinion, I believe that Disney World is their best option for their family trip. Disney World has four parks; Magic Kingdom, Epcot, Animal Kingdom, and Hollywood Studios. The child factor is far more superior to Universal Studios because Disney has rides like “It’s a...
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...The park’s two major, local competitors are Disney and Universal. Walt Disney World is one of the world’s most popular travel destinations . Many tourists travel to Orlando only to never leave Walt Disney World property. Ever since Disneyland opened more than 60 years ago, company has prided itself as being an innovator that transforms fantasy into reality. All of the resort’s parks are designed to immerse rather than thrill. Disney attempts to hide their rides so that guests feel as though they are embarking on an experience rather than boarding a simple track ride. For example, a passing visitor would never guess that The Haunted Mansion ride actually takes place in a warehouse that is cleverly hidden by foliage and a facade. Disney’s theming is also driven by brand recognition. Mickey Mouse is one of...
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...Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain, France, Italy and Greece. Disney Management expected Europeans to receive the theme park in the same behavior that their Japanese counterparts for Disneyland-Tokyo did for Mickey Mouse and other famous Disney characters but, in 1992, amount of visitors reached only 9.2 million and spent 12% less on purchases than the estimated $33 per head, and the projected attracting 11 million visitors and operating of S100 million during the first year of operation became a loss of $900 million by summer of 1994 since opening. Development Crisis looms and rescue was put on October 1994. The park's name was officially changed from Euro Disney to "Disneyland Paris", in order to more closely link the park with the romantic city of Paris, and to disassociate itself with the poor reputation that has become linked with the phrase "Euro Disney". The tide turnaround in 1996, Disneyland Paris became the most visited tourist attraction in France with 11.7 million (increase 9% from the previous year), being one of Europe's leading tourist destinations. Later entering Hong Kong, although, Disney was determined not to make the same cultural and management mistakes in China that...
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...From the inside doors of a design studio to the entire world, Walt Disney not only had an impact on the design field but on the world as a whole. His life goal was to make children and families smile and laugh even through hard times such as World War II. Unfortunately, after his death on December 15th, 1966, the company became more involved with making profits instead of creating “original” laughter. When Walt Disney created his projects, he liked to give a sense of nostalgia and promises toward the future. This is what drives many animators out there to base their work off of his methods. There are many people out there who see the irony in what inspired him, considering that Walt Disney didn’t have a positive childhood yet so he wanted to enlighten and make sure others did....
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...looking outside of my window seeing the sun almost touching the treetops about to come up to start the day. I finally hop out of bed and get up to go get ready . Once I got ready , I smelled the sensational smell , of dough , cinnamon , brown sugar , and that’s when i burst into the kitchen and saw my dad had made Cinnamon rolls ! I felt so excited I couldn’t contain myself i felt as if you walked out of school on a friday. So I ran to the white , wooden table and waited patiently. After eating the delicious breakfast , I got packed to go to disney world ! I felt so excited and happy that I actually got to drive to Disney World . I traveled with my Mom and my Sister , My Dad said ,“We are meeting them in tuscaloosa.” I replied , “ Ok dad ,I will pack now .” “Make sure you pack a bathing suit!” my Dad yelled I yelled back “ yes sir !” I felt thrilled to see all the...
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...There are many reasons for which Disney World is a good example of crime prevention through environmental design. Barriers, pavement markings, magical fountains and friendly live security are just a few reminders of the purpose of the place: fun and laughter. People who go to the fairy tale world do so governed by their own free will. They give consent to being controlled by Mickey Mouse laws and to be guided like mindless peons through Goofy and Pluto lane. Unfortunately, even in a world filled with magical wonders, there will always be evil characters who are tempted by the dark side of nature as well. Fictional or not, places where opportunities for committing crime and/or people who are willing to commit it will continue to spread or relocate. Situational crime prevention will not have much significance in today’s society unless all individuals and communities work together in an educated fashion. Although there are instances where situational crime prevention and crime prevention through environmental design work well, they do not attain the aspired results when looking at them from a larger perspective. Is it possible to lessen crime through these measures in a society that is so concerned with ethics, personal freedoms and that is divided into numerous economic, racial, and sexual orientation inequalities? I will argue that situational crime prevention and crime prevention through environmental design cannot be effective and ethical at the same time for the reason that...
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...A memorable day for me happened in April last year when traveling to Los Angeles. I went to Disney World. I woke up very early in the morning and dressed at 10:00 A.M. We left the house and my uncle drove an hour to get to Disneyland. Arriving at the park, I wanted to go to Disney Adventure, but was my little cousin was only 1 year, so we went to Disneyland Park. After making many rows, we finally entered the castle like in the movies and the fun was that there was only one wall where the shops. We kept walking and I was very excited about everything and watched the games and the characters walking around the park. I remember a game called "It's a Small World". I loved it because it is a small boat on a waterway where you come...
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...For many young girls, being told by Princess Belle that they are going to Disney World is utterly life-changing. As an assistant manager for a princess party business, I get to dress up and give these little girls this life-changing news on a regular basis. These events are organized by the Make a Wish Foundation and the little girls are hospital patients with terminal cancer. While seeing their faces light up when they see me is one of the best parts of my job, what one of these precious kids made me realize about myself is absolutely priceless. The first time I volunteered for an event for the Make a Wish Foundation, my life completely changed. A little girl with leukemia had just been given the clearance to go on the vacation, but she still didn’t know. As soon as she saw me she stopped dead in her tracks, then sprinted toward me and gave me the biggest hug I could ever receive. I told her why I was there, and gave her the big news, and there wasn’t a dry eye at the whole party. I spent the rest of the time getting to know her, and I had never met someone so full of life and sparkle. Despite going through one of the hardest things imaginable, she was the happiest person I’ve ever met. When it was time for me to go, I knelt down and made her pinky promise that I would see her again. She promised with a giggle and hugged me goodbye, but I couldn’t...
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