In: Business and Management

Submitted By nature7
Words 3475
Pages 14
Executive Summary
The Walt Disney Company (TWDC), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.
This executive summary summarizes the issues surrounding The Walt Disney Company based on its globalization efforts into a multinational corporation, its business power related to the exportation of “American imperialism”, its business ethics related to its theme parks and resorts, and its corporate governance problems under former CEO Michael Eisner.
Many blame these kinds of changes in company values and mission to Michael Eisner.
Globalization efforts made by The Walt Disney Company would prove costly when it made bad decisions based on naïve assumptions of the cultural acceptance of Mickey Mouse into Japan and France.
Tokyo Disneyland emerged as the most profitable theme park, but with TWDC having no stake in the company; and Disneyland Paris, backed heavily by TWDC, had to be restructured only after two years of opening.
Domestically, theme park safety had been compromised, all in the name of profit.
An embittered declaration for Eisner’s resignation came in 2003 by ousted board member Roy E. Disney, nephew of Walt and last remaining active family member at TWDC, and his trusted friend, Stanley Gold, who resigned the board.
Ultimately, Roy Disney helped lead a Disney shareholder revolt that arguably contributed to Eisner’s departure from the company with nearly 45% of shareholders disapproval of Eisner.

Table of Contents
Introduction 4
Globalization 5
Tokyo Disneyland 5
Disneyland Paris (formerly knownas Euro Disney) 6
Business Power 7
Business Ethics 9
Safety vs. the Bottom Line 11
Corporate Governance 12
Conclusion 13
References 14…...