...Disneyworld - Disney entered Europe after successfully launching itself in Japan with best of intentions of incorporating the European culture in their operations. However to be successful in other regions, companies have to do a lot of research and understand the social preferences of the target audience. Europeans are more likely to be eating with family around the dinner table compared to Americans who prefer to have the convenience of eating in front of the dinner table. There is a difference in shopping habits too. Europeans prefer to have open air shops while Americans prefer to shop in big hyper markets. In terms of eating habits, Europeans have more balanced meals and less fast food than Americans. Euro Disney though failed to understand the cultural differences and the marketing strategy failed. Europe had quite dissimilar countries like Norway and Germany on one hand and Spain, Italy and France on the other hand. They also failed to understand the travel behavior of the Europeans who prefer to take long vacations and not short ones which Euro Disney offered. They overlooked the calendar timings where Europeans were more likely to travel. The restaurant design was classy and American like which was rejected by Europeans as they felt that they were artificial. Apart from the restaurants, the meal scheduling was also flawed. Euro Disney also had a no alcohol policy which the Europeans did not like as wine is important part of their culture. Europeans are bound by tradition...
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...Disney entered Europe after successfully launching itself in Japan with best of intentions of incorporating the European culture in their operations. However to be successful in other regions, companies have to do a lot of research and understand the social preferences of the target audience. Europeans are more likely to be eating with family around the dinner table compared to Americans who prefer to have the convenience of eating in front of the dinner table. There is a difference in shopping habits too. Europeans prefer to have open air shops while Americans prefer to shop in big hyper markets. In terms of eating habits, Europeans have more balanced meals and less fast food than Americans. Euro Disney though failed to understand the cultural differences and the marketing strategy failed. Europe had quite dissimilar countries like Norway and Germany on one hand and Spain, Italy and France on the other hand. They also failed to understand the travel behavior of the Europeans who prefer to take long vacations and not short ones which Euro Disney offered. They overlooked the calendar timings where Europeans were more likely to travel. The restaurant design was classy and American like which was rejected by Europeans as they felt that they were artificial. Apart from the restaurants, the meal scheduling was also flawed. Euro Disney also had a no alcohol policy which the Europeans did not like as wine is important part of their culture. Europeans are bound by tradition as to what...
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...Zoey Colon Public Speaking November 13th, 2014 Professor Williams Topic: Disneyland Specific purpose: To inform my classmates about Disneyland. Central idea: Disneyland is more than just an exciting amusement park; it is where dreams are made. Introduction Attention-getter: Just imagine being a five year old and going on vacation with your parents for the first time. Your whole family is in the minivan with you and you guys are on your way to Disneyland. You were a good boy or girl so mama promised you that you would be able to go. Now as you guys arrive the anticipation is building up, your thinking of all the Disney characters you normally see on the TV screen and all of the rides. And then suddenly you arrive and you look out the window and see the big Disneyland letters overhead and you automatically know that this is where you belong. Credibility Material: Although I have never been to Disneyland all the way in California, I have heard many amazing things about the place and the amount of pictures I have seen are endless. Relevance to audience: Now some people might think Disneyland, why would I want to go to a little kiddie park? But Disneyland has way more to offer than just children’s rides. They have restaurants all over the place like Blue Bayou that is inspired by Pirates of the Caribbean...
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...traveling to another country. Being born in the United States, many children are accustomed to the American lifestyle. Traveling outside of the country may not sound like a fun idea to children because of the far venture. In this story, Stella, the main character does not want to go to China for her family vacation because all of her classmates are going to Disneyland or Disneyworld. They are telling Stella that she isn’t going to have fun because she isn’t going to be at Disneyland. The resolution of the story is that Stella actually has a lot of fun, and ends up going to an amusement park with a Disney theme. When she comes back to school, and all the children tell their stories of what happened during their summer vacation, Stella tells them the full-detailed story about her vacation, and the bully, Marvin, actually says the he wishes he can go to China. Stella starts off as an ignorant child, only thinking about herself and what her classmates think of her. She does not consider what her family wants, which is to go to China. She constantly complains about not being able to go to Disneyland or Disneyworld. This makes her pout and not enjoy her first days in China. As the story progresses, she learns that China is a beautiful place, and she is having a lot of fun. She learns the value of being privileged enough to travel to another country. She also learns the virtue of gratitude...
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...Did You Know This About Argentina? “Don’t cry for me Argentina” is a phrase I am sure everybody has heard of at least once in their lifetime. The phrase is from a 1978 musical named Evita and was originally written and produced by Andrew Lloyd Webber and Tim Rice. The most recent remake starred Madonna as the lead character Eva Peron belting out this popular song in the musical. Eva Peron was in fact a real person she was the second wife to the Argentine President Juan Peron and she served as the first lady in Argentina from 1946 until she died in 1952. But this paper is not about Eva Peron but it is about Argentina, she was just an influential member of this country and a good way to start my essay off! (Musical Heaven) Argentina is a country located in South America at the southernmost part of the continent. The country borders Uruguay, Paraguay, Chile and Bolivia. The country was first founded in a 1502 voyage by Amerigo Vespucci with Spain establishing a permanent colony on the site in 1580 where Buenos Aires is now. Spain held Argentina until a revolution declared its independence from Spain on July 9, 1816. (Argentina, Country Reports) Argentina’s national hero for this accomplishment is General Jose de San Martin. After the country declared its independence different groups within Argentina waged war on each other trying to do what was best for the country, each with its own agenda of course, but unity was finally established and the constitution was written and signed...
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...The Walt Disney Company SWOT Analysis BUS 206 April 1 2015 Matthew LaPorte The Walt Disney Company is one of the most famous entertainment corporations in the world today with a diverse portfolio including movies, television shows, theme parks, and merchandising. Some of the most famous icons in American pop culture have come from Disney, most famously their mascot Mickey Mouse. Entire generations of American children have now grown up watching and consuming Disney productions across different forms of media or going on vacation at the massive Disney theme parks in California or Florida. For these reasons, the Walt Disney Company remains a very interesting corporation The Disney Company got its start in 1923 when brothers Walt and Roy decided to start an animation company in Hollywood. Walt Disney has already had experience in animation, but his first few cartoons with his own company were failures. In fact, Walt almost lost control of his company when a rival lured away almost all of his employees after Walt refused to sell his company to his competitor. The Disney Company’s fortunes changed when Walt came up with the idea of Mickey Mouse and produced Disney’s first sound film Steamboat Willie. This cartoon was an immediate success, due in part to the fact that this was the very first animated film to have synchronized sound. The success of Steamboat Willie opened the doors for Walt Disney to produce numerous Mickey Mouse cartoons that found success and established...
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...would have tried to let residents of Haymarket and surrounding communities know the long term effects of this business venture. Things like, if Disney Corporation does not build here someone else will and not only will they build but that site will not recognize the legacy of American history. Looking back at all this, I think that either way, Virginia and Disney are better off. For reasons like, no matter what traffic in Northern Virginia is and will always be there. I don’t think that Americans are completely ready to have a park that is dedicated to the hardships of its people. For Disney, with having over 17 million people who visited the Magic Kingdom in Florida in 2007 not being in Virginia keeps the doors open to Disneyland and Disneyworld open to new adventures while still being the hot commodity that they are known...
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...Specific Purpose: To commemorate the contributions and messages of Walt Disney to the world. Central Idea: Today, I will first discuss how Walt Disney quotes and contributions changed lives of millions. Secondly, I will discuss his family business. Lastly, I will discuss Body I. The foundation for Disney began with Walt Disney in the 1920’s. A. Cartoons marked the beginning of the Disney Company. 1. Visual aid: Use a picture of Mickey Mouse as the very start to the Disney Company. 2. The success of cartoon shorts sparked construction of Disney Studios. B. The success of features and cartoons made possible the ideas to build a theme park centered on the world of Disney. 1. Visual aid: Use a picture of Disney’s theme park, Disneyworld. 2. Explain that after the success of theme parks, merchandising became another big part to the evolution of the company. 3. Visual aid: Use a picture that represents some of the merchandise that Disney produced. II. Second Main Point: Where the company is today and what they have done to keep moving forward to producing family-type programming and more successes. A. The company began producing its own radio stations, television programming and movies to expand their company. 1. Visual aid: Use a picture showing popular television shows created by Disney. 2. Successful television shows launched the careers for future actors, actresses and singers. 3. Visual aid: Use a picture showing a famous actor or actress Disney...
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...picture and films brought characters such as Mickey Mouse and Snow White and the seven dwarfs to life. These are the world’s first animated features that helped Disney become recognized in the family entertainment industry and gain brand recognition worldwide. Furthermore, The Walt Disney Company operates in five segments: 1) Media networks- they have a vast of properties on TV networks, TV productions, distribution operations, cable networks, radio networks and stations. Furthermore, The Company produces animated television programming under the ABC Studios, ABC Media Productions, and ABC Family Productions labels. It owns ten television stations, such as ESPN and the Disney Channel. 2) Theme parks and resorts- Disneyland, Disneyworld, Epcot, Hollywood Studios, Animal Kingdom. 3) Studio entertainment- Walt Disney pictures, Miramax films, Touchstone pictures, Hollywood Pictures, motion pictures and Disney nature. The Company distributes produced films in the theaters, and home entertainment. Kingdom, the Disney Vacation Club, the Disney Cruise Line, and Adventures by Disney. Moreover, The Studio Entertainment segment produces and acquires live-action and animated motion pictures. 4) Disney consumer products- (DCP) – the company has the Disney store which promotes and sells character based merchandise through its merchandise licensing, publishing and retail businesses. Furthermore they operate two cruise line ships, and they have broadened their variety...
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...Case Study 2 1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Visitors to the park were reluctant to spend $280.00 a day to enjoy the park attractions. Its hotel rooms were much more expensive than top hotels in Paris. Airfares were cheaper to Disneyworld in Orlando, Florida compared to Paris. The weather was also much better in sunny Florida. French visitors stayed away, because of the historical animosity between the French andAmericans. Disney executives failed to see the approaching recession at the end of the 1980s and the halt on planned vacations after the Gulf war There were high interest rates and some foreign currencies values decreased. There was outside competition, such as the World Fair and the World Olympics in Barcelona.Another problem was that they had banned alcohol in a wine loving culture. They should have foreseen that this decision would cause a problem. A major problem was that Disney did not invite investors to share in the project, assuming all responsibilities. Some decisions were made based on false information. For example, they downsized breakfast services because they were told Europeans don’t eat breakfast. Also, Europeans spent a shorter period of time at the amusement parks compared to Americans. in all profits and left the parent company with a meager share. i.They downsized breakfast service because...
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...ACCT 5318 Tax Research – Case 5 Fall 2007 Last year, the Rattameyers, of Oakland, California, were featured on Surprise Home Makeover, a network television show in which families are chosen to receive a “home makeover” by a team of designers, paid for by the producers of the show. The show sent the family to the DisneyWorld Resort in Orlando, Florida for one week, while its team of designers, carpenters, and other construction professionals ripped out substantial portions of their home and made extravagant renovations for its television audience. The Rattameyers entered into a contract with the producers of Surprise Home Makeover in which they rented their home to the producers for one week, in return for $50,000 rent, and an all-expenses paid trip to Disney World for the entire family. The estimated value of the Disney World vacation was $15,000. While the family was away, Surprise Home Makeover’s team of designers essentially gutted the interior of their home, and rebuilt it. They replaced the flooring, wall treatments, all the major appliances, and most of the furniture. They installed a new giant screen plasma television in a new room added onto the house, built a redwood deck in the backyard complete with wetbar, grill and sink, and installed grass, trees, shrubbery and wrought-iron fencing. All considered, the show spent approximately $250,000 renovating and remodeling the Rattameyers’ home. The Rattameyers loved the new home, but even if they had been disappointed...
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...Roller coasters are the bomb, right? Almost everyone enjoys going to an amusement park and playing all day, but some people do not know the danger of roller coasters. Roller coasters are the cause of some deaths and severe injuries. In one year, there are about 350 injuries on roller coasters. That is like almost one every day of the year! Now, it is much rarer since the safety and technology are more advanced, but there is always a slight risk. Inspectors have noticed that most injuries or deaths are from a roller coaster that was over twenty years old. There was only one coaster that was built in the last decade. As most people can see, amusement parks are fun, but can also be life threatening. From 1987 to 1999, there were forty-two death...
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...television programs and even vacation packages. Now, Disney has acquired new companies and will journey into the world of many multi-media platforms, mainly video-gaming. Let’s take a look to see where the company is going with their new plans moving into the future. I. First main point: The foundation for Disney began with Walt Disney in the 1920’s. A. Cartoons marked the beginning of the Disney Company. 1. Visual aid: Use a picture of Mickey Mouse as the very start to the Disney Company. 2. The success of cartoon shorts sparked construction of Disney Studios. B. The success of features and cartoons made possible the ideas to build a theme park centered on the world of Disney. 1. Visual aid: Use a picture of Disney’s theme park, Disneyworld. 2. Explain that after the success of theme parks, merchandising became another big part to the evolution of the company. 3. Visual aid: Use a picture that represents some of the merchandise that Disney produced. II. Second Main Point: Where the company is today and what they have done to keep moving forward to producing family-type programming and more successes. A. The company began producing its own radio stations, television programming and movies to expand their company. 1. Visual aid: Use a picture showing popular television shows created by Disney. 2. Successful television shows launched the careers for future actors, actresses and singers. 3. Visual aid: Use a picture showing a famous actor or actress...
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...ACCT 5318 Tax Research – Case 5 Fall 2007 Last year, the Rattameyers, of Oakland, California, were featured on Surprise Home Makeover, a network television show in which families are chosen to receive a “home makeover” by a team of designers, paid for by the producers of the show. The show sent the family to the DisneyWorld Resort in Orlando, Florida for one week, while its team of designers, carpenters, and other construction professionals ripped out substantial portions of their home and made extravagant renovations for its television audience. The Rattameyers entered into a contract with the producers of Surprise Home Makeover in which they rented their home to the producers for one week, in return for $50,000 rent, and an all-expenses paid trip to Disney World for the entire family. The estimated value of the Disney World vacation was $15,000. While the family was away, Surprise Home Makeover’s team of designers essentially gutted the interior of their home, and rebuilt it. They replaced the flooring, wall treatments, all the major appliances, and most of the furniture. They installed a new giant screen plasma television in a new room added onto the house, built a redwood deck in the backyard complete with wetbar, grill and sink, and installed grass, trees, shrubbery and wrought-iron fencing. All considered, the show spent approximately $250,000 renovating and remodeling the Rattameyers’ home. The Rattameyers loved the new home, but even if they had been disappointed...
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...Commercial Slogans List Juxtapose one of the slogans on the left with one of the Text Messaging shortcuts on the previous list. Brand name: Nike Reebok Bold detergent Tylenol Harley Davidson Yamaha Saab Volvo Volkswagen Nissan L’Oreal Maybelline Revlon Virgin Records Megastores Fisher Price toys Nintendo Game Boy Sony Playstation Toys ‘R’ Us DHL Fed Ex US Postal Service Slogan: Choose one Just Do It. Because life is not a spectator sport. Part of the fabric of life. Push through the pain. The legend rolls on. The way it should be. Beyond the conventional. Safety. Think small. Life’s a journey. Enjoy the ride. Because I’m worth it. Maybe she’s born with it… Feel like a woman. Dangerously entertaining. Oh, the possibilities. It’s something to do with your brain. Live in your world, play in ours. I don’t want to grow up… We keep your promise. Be absolutely sure. Neither rain, nor snow, nor gloom of night stays these couriers from the swift completion of their appointed rounds. Be bullish. We make money the old fashioned way…we earn it. Turning dreams into reality. Membership has its privileges. Don’t leave home without it. There are some things money can’t buy. For everything else, there’s Mastercard. You’re in good hands. Like a good neighbor… See what you’re missing. Think different. Think random. Merrill Lynch Smith Barney Citibank American Express Mastercard Allstate State Farm Insurance Epson printers Mac iPod Shuffle Commercial Slogans List US Army US Air Force McDonald’s...
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