...HBR CASE STUDY Crescordia’s products are respected the world over. Now, rivals have launched a radical–albeit still buggy–new technology. Can the company afford to sit out the revolution? Holding Fast by John T. Gourville “N DANIEL VASCONCELLOS ow remember, with every blow of the hammer, you’ve got to feel the femoral nail advancing through the bone. If you don’t, then for heaven’s sake, stop. It might be impinging on the cortex or it might be too large for the canal. Keep whacking, and you’ll fracture the cortex.” The trainer’s calm, authoritative voice boomed out across the room as a dozen orthopedic surgeons toiled away on the cadaver limbs laid out before them. Pausing to observe the technique of one of the surgeons, he glanced up to see his boss, CEO Peter Walsh, crack open the door and squeeze through, trying his best to be unobtrusive. The trainer glanced at the clock.“Okay, let’s save some of this fun for the afternoon,” he called out. “We’ll meet in the lobby in ten minutes and walk over to lunch.” In addition to making a range of products from artificial hips to scalpels, Crescordia was one of a handful of major companies that developed, manufactured, and sold the steel and titanium plates, nails, and screws – known as fix- ation devices – that surgeons used to repair broken bones. At least twice a month, Crescordia hosted training sessions like this one for orthopedic surgeons who used the company’s products. Walsh joined the group for lunch as often...
Words: 2985 - Pages: 12
...G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd, 11 Community Center, Panchsheel Park, New Delhi–110 017, India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd). Penguin Books South Africa, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa. Penguin China, B7 Jiaming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China. Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England. Copyright © 2013 by Rick Yancey. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission in writing from the publisher, G. P. Putnam’s Sons, an imprint of Penguin Young Readers Group, 345 Hudson Street, New York, NY 10014. G. P. Putnam’s Sons, Reg. U.S. Pat & Tm. Off. Please...
Words: 124032 - Pages: 497
...Medicine. General Information Read and translate the following definitions: Medicine: Science of diagnosing, treating, and preventing disease. The word also refers to any drug used to treat an illness or injury. Physician or Doctor: Person trained and licensed to practice medicine; one who treats the entire body is a general practitioner (G.P.) . Surgery: medical specialty of cutting into, or performing operative procedures on the patient. A doctor who does this is a surgeon. Acupuncture: Method of curing illness or relieving pain by inserting needles into the body at certain points; originally developed by the Chinese. Epidemic: Contagious disease which spreads rapidly throughout large portions of the population. The bubonic plague is a famous example of an epidemic which ravaged Europe in the Middle Ages. Modem medical science has found means of preventing most epidemics. Skeleton: Bony framework of the body, including the spinal column, the rib cage, the skull, and the bones of the arms and legs. Anatomy: Science of the structure of organisms, including the human body; can be studied by dissecting, or cutting into organisms. Pharmacy: Store where medicines are sold, especially by prescription; also known as a drugstore or an apothecary. Licensed pharmacists prepare medications, selling certain 3 drugs only when they are prescribed by a physician. Disease: Pathological condition which causes abnormal body functions and presents certain symptoms or signs; can...
Words: 9741 - Pages: 39
...Year 12 Henry VIII Revision Guide 1 How to answer questions on the Tudors Section A Essays: How far do the sources agree that? Introduction: Explain what you can learn from each source Briefly cross reference the sources Provide an argument in response to the question Main paragraphs: State a similarity or difference between the sources – make sure you focus on ‘How Far’ Select relevant information from the sources to support this point Place this in context using your brief own knowledge Use provenance to explain this similarity/difference Conclusion: Sum up how far the sources agree based on content and provenance Section B Essays: Do you agree with the view that? Introduction: State your line of argument – how far do you agree with the view? State the main similarities and differences between the sources Main paragraphs: State a reason for yes/no. Make sure you phrase this in a way that links to your line of argument and answers the question. Remember that each source will suggest a different reason for yes/no. Support this reason with evidence from the sources and your own knowledge Cross-reference between the sources Weigh up the evidence of the sources. Consider provenance for primary sources and judge secondary sources based on the evidence included and the weight given to certain evidence Link back to your line of argument Conclusion: Explain how your argument has been proven with reference to the sources and your own knowledge...
Words: 34668 - Pages: 139
...Nihilism!!! What is Nihilism? A common (but misleading) description of nihilism is the 'belief in nothing'. Instead, a far more useful one would substitute 'faith' for 'belief' where faith is defined as the "firm belief in something for which there is no proof." A universal definition of nihilism could then well be the rejection of that which requires faith for salvation or actualization and would span to include anything from theology to secular ideology. Within nihilism faith and similar values are discarded because they've no absolute, objective substance, they are invalid serving only as yet another exploitable lie never producing any strategically beneficial outcome. Faith is an imperative hazard to group and individual because it compels suspension of reason, critical analysis and common sense. Faith is "don't let those pesky facts get in the way of our political plan or our mystically ordained path to heaven"; faith is "do what I tell you because I said so". All things that can't be disproved need faith, utopia needs faith, idealism needs faith, and spiritual salvation needs faith. Fuck faith. The second element nihilism rejects is the belief in final purpose, that the universe is built upon non-random events and that everything is structured towards an eventual conclusive revelation. This is called teleology and it's the fatal flaw plaguing the whole rainbow of false solutions from Marxism to Buddhism and everything in between. Teleology compels obedience towards the...
Words: 28720 - Pages: 115
...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
Words: 17664 - Pages: 71
...Helping Your Child Learn Science U.S. Department of Education Margaret Spellings Secretary First published in September 1992. Revised in 2004 and 2005. This booklet is in the public domain. Authorization to reproduce it in whole or in part for educational purposes is granted. While permission to reprint this publication is not necessary, the citation should be: U.S. Department of Education, Office of Communications and Outreach, Helping Your Child Learn Science, Washington, D.C., 2005. To order copies of this publication in English or Spanish, write to: ED Pubs Education Publications Center U.S. Department of Education P.O. Box 1398 Jessup, MD 20794-1398; or fax your request to: (301) 470-1244; or e-mail your request to: edpubs@inet.ed.gov. or call in your request toll-free: 1-877-433-7827 (1-877-4-ED-PUBS). If 877 is not yet available in your area, call 1-800-872-5327 (1-800-USA-LEARN). Those who use a telecommunications device for the deaf (TDD) or a teletypewriter (TTY), should call 1-800-437-0833. or order online at: www.edpubs.org/webstore/Content/search.asp This publication is also available on the Department’s Web site at: www.ed.gov/parents/academic/help/hyc.html On request, this publication is available in alternate formats, such as Braille, large print, audiotape, or computer diskette. For more information, please contact the Department’s Alternate Format Center at (202) 260-9895 or (202) 205-0818. Children’s books and magazines are mentioned in this booklet...
Words: 15638 - Pages: 63
...Mr. X Head of the SME division, Brac Bank Limited Dhaka, Bangladesh Dear Mr. X: In order to seek finance for my business, I am writing to you. For my new business which involves producing and selling banana-fiber related products, I need you to join hands with me with some cash from your bank. I have the confidence to state that my newly-established company has the potential to maintain your interest. BestFiber Bangladesh, a company intending to become born- global right from the start, is designed to take advantage of the market opportunities present throughout the world with high quality and diversified product portfolio produced from fiber extracted from banana stem. This business being relatively new has the potential to become a high- growth yielding one as there is no such domineering firms with similar businesses as is found in other industries. I strongly believe that, of course I have the necessary backing tools here, Bestfiber with its professional approach to branding and marketing and high- quality machines for production can leverage the opportunities present for this industry. Though starting with small- scale manufacturing, the company has the plan to grow big and enter into associated businesses with strength gained from the earlier operation. We currently require8,500,000taka that will be used to finance the purchasing of infrastructure like land at Bonpara,Natore, office space at Dhaka, machineries import, worker recruitment and training and other...
Words: 13884 - Pages: 56
...Introduction Brewing beer is really a very simple process, a unique mix of art and science that consists of a number of key steps. Brewing begins with malted barley that is milled and mixed with hot water to form a mash. During mashing, the malt starches are converted to sugars. The sugar rich water is then strained through the bottom of the mash and is now called wort. The wort then goes to the brew kettle where it is brought to a boil. During this stage, hops are added at different times during the boil for either bitterness or aroma. The wort is then cooled and aerated, and brewers' yeast is added for fermentation. The yeast produces alcohol and carbon dioxide and other byproducts from the sweet wort. After fermentation the "green beer" undergoes maturation. The last step in the brewing process is filtration, and then carbonation. Next the beer is moved to a holding tank where it stays until it is bottled or kegged. For a more detailed description of the brewing process click "Continue." Barley Malt Barley malt is to beer as grapes are to wine. It is ideally suited to brewing for many reasons. Malted barley has a high complement of enzymes for converting its starch supply into simple sugars and contains protein, which is needed for yeast nutrition. Of course, one important element is its flavor. There are two types of barley: six-row and two-row. [pic] Pale Ale Malt Barley Malt Six-row Barley Malt Generally, six-row barley has a higher enzyme content...
Words: 33569 - Pages: 135
...Contents Cover Title Copyright Dedication About the Author Step One Wanting Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Step Two Taking Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Step Three Living Chapter 18 Acknowledgements This eBook is copyright material and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased or as strictly permitted by applicable copyright law. Any unauthorized distribution or use of this text may be a direct infringement of the author’s and publisher’s rights and those responsible may be liable in law accordingly. Version 1.0 Epub ISBN 9781409016915 www.randomhouse.co.uk Published by Vintage 2010 2 4 6 8 10 9 7 5 3 1 Copyright © Isaac Marion 2010 Chapter heading illustrations from Gray’s Anatomy modified by author © Isaac Marion 2010 ‘Heart rose’ illustration on title page © Isaac Marion 2010 Isaac Marion has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published...
Words: 61312 - Pages: 246
...Irvine Welsh Trainspotting IRVINE WELSH works, rests and raves in Edinburgh. He has had a variety of occupations too numerous and too tedious to recount. Trainspotting was his first novel and he has also published a collection of short stories, a novella entitled The Acid House and a second novel, Marabou Stork Nightmares. IRVINE WELSH TRAINSPOTTING Minerva Thanks to the following: Lesley Bryce, David Crystal, Margaret Fulton–Cook, janice Galloway, Dave Harrold, Duncan McLean, Kenny McMillan, Sandy Macnair, David Millar, Robin Robertson, Julie Smith, Angela Sullivan, Dave Todd, Hamish Whyte, Kevin Williamson. Versions of the following stories have appeared in other publications: 'The First Day Of The Edinburgh Festival' in Scream If You Want To Go Faster: New Writing Scotland 9 (ASLS), 'Traditional Sunday Breakfast'in DOG (Dec, 1991), 'It Goes Without Saying' in West Coast Magazine No. 11, 'Trainspotting at Leith Central Station' in A Parcel of Rogues (Clocktower Press), 'Grieving and Mourning In Port Sunshine' in Rebel Inc No. 1 and 'Her Man, The Elusive Mr Hunt' and 'Winter In West Granton' in Past Tense (Clocktower Press). The second part of 'Memories of Matty' also appeared in the aforementioned Clocktower Press publication as 'After The Burning'. Contents KICKING – – * THE SKAG BOYS, JEAN–CLAUDE VAN DAMME AND MOTHER SUPERIOR; JUNK DILEMMAS NO. 63; THE FIRST DAY OF THE EDINBURGH FESTIVAL; IN OVERDRIVE; GROWING UP IN PUBLIC; VICTORY ON NEW YEAR'S DAY; IT GOES WITHOUT...
Words: 104455 - Pages: 418
...How is the scientific method used to solve problems? Scientific method used to solve problems by keen observations, rational analysis, and experimentation. Observation: Closely observe the physical world around you. How is the scientific method used to solve problems? Scientific method used to solve problems by keen observations, rational analysis, and experimentation. Observation: Closely observe the physical world around you. Question: Recognize a question or a problem. Hypothesis: An educated guess or a reasonable explanation. When the hypothesis can be tested by experiment, it qualifies as a scientific hypothesis Prediction: Consequences that can be observed if the hypothesis is correct. The consequences should be absent if the hypothesis is not correct. Conclusion: Formulate the simplest general rule that organizes the hypothesis, predicted effects, and experimental findings. What is the principle of falsifiability? For a hypothesis to be considered scientific it must be testable?it must, in principle, be capable of being proven wrong. Fact: A phenomenon about which competent observers can agree. Theory: A synthesis of a large body of information that encompasses well-tested hypotheses about certain aspects of the natural world. Law: A general hypothesis or statement about the relationship of natural quantities that has been tested over and over again and has not been contradicted. Also known as a principle. Evidence: which...
Words: 33649 - Pages: 135
...Good Guys Last of the Good Guys Last of the Mark Irwin Copyright 2008 by Mark Irwin All rights Reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the author or publisher. There is one exception. Brief passages may be quoted in articles or reviews. Library and Archives Canada Cataloguing in Publication Irwin, Mark, 1944Last of the good guys / Mark Irwin. ISBN 978-1-926582-04-7 I. Title. PS8617.R87L37 2008 C813'.6 C2008-907141-7 Dedication LCDR WB IRWIN MMM CD CHAPTER ONE Shipside A Bayou In Southeast Louisiana Early Monday Evening Bobby identified the second shot from the here and now, the first staying webbed into his dream. He knew without pleasure what the gunshots meant. Though he hadn’t known Howie more than a couple of days, he had become predictable. The lunacy of the disconnected. He pushed the tarp from his head and realized it was still daylight, with the sun backing decisively into evening. Uncomfortably covered with two days of sweat and grime he headed astern without thinking about it. Slowly, getting his legs under him, he moved in favor of the aches in his body. He hoped that everything would take care of itself by the time he got there. When he got to the aft quarterdeck he found Gomez sitting where he’d slept. Their eyes met and Bobby saw without speaking that Gomez didn’t want to...
Words: 66282 - Pages: 266
...Good Guys Last of the Good Guys Last of the Mark Irwin Copyright 2008 by Mark Irwin All rights Reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the author or publisher. There is one exception. Brief passages may be quoted in articles or reviews. Library and Archives Canada Cataloguing in Publication Irwin, Mark, 1944Last of the good guys / Mark Irwin. ISBN 978-1-926582-04-7 I. Title. PS8617.R87L37 2008 C813'.6 C2008-907141-7 Dedication LCDR WB IRWIN MMM CD CHAPTER ONE Shipside A Bayou In Southeast Louisiana Early Monday Evening Bobby identified the second shot from the here and now, the first staying webbed into his dream. He knew without pleasure what the gunshots meant. Though he hadn’t known Howie more than a couple of days, he had become predictable. The lunacy of the disconnected. He pushed the tarp from his head and realized it was still daylight, with the sun backing decisively into evening. Uncomfortably covered with two days of sweat and grime he headed astern without thinking about it. Slowly, getting his legs under him, he moved in favor of the aches in his body. He hoped that everything would take care of itself by the time he got there. When he got to the aft quarterdeck he found Gomez sitting where he’d slept. Their eyes met and Bobby saw without speaking that Gomez didn’t want to...
Words: 66282 - Pages: 266
...Physical Chemistry Understanding our Chemical World Physical Chemistry Understanding our Chemical World Paul Monk Manchester Metropolitan University, UK Copyright 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (+44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Other Wiley...
Words: 233668 - Pages: 935
