Premium Essay

Distribution Channel

In: Business and Management

Submitted By vikas76
Words 1042
Pages 5
PRESENTED BY:
KUMAR MANGALAM BIRLA
Vikas_214in@yahoo.co.in
LIST OF OUTLETS VISITED

Name of catering agency | Address-Main office | Purnabrahma catering services | 7th phase-J.P Nagar | Govind Caterers | 2nd phase-J.P Nagar | Sri Nandini caterers | 4thblock-Koramangala | Babu catering services | V.V Puram | NAMMURA HOTEL | 4th block Jaynagar | Hotel Nandini catering services | 6thphase-J.P Nagar | Bhavani Caterers | 9thblock-Jayanagar | Sri Annapoorneshwari Caterings | Kumar Swamy layout | Leela Caterers | 2ndphas-J.P Nagar | Svs Caterers & Tent house | Hanumath Nagar |

OBSERVATION 1: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Purnabrahma catering services | 20-80 | 100-1200 | Tent, utensils , ice creams | Rs.250-900/- |

Distribution Channel 1:

Inferences * The owner itself is order-taker for wedding purpose and office gatherings. * Two managers appointed one for Outsourcing and other for other services. * Average 30-40 people needed to execute one catering order.
OBSERVATION 2: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Govind Caterers | 35-65 | 120-1000 | Decoration, Tents, Water | Rs.200-750/- |

Distribution Channel 2:

Inferences * The firm has delegated their work into two parts Order Taker and Order Executor * The process to execute one catering order takes almost one week. * Approx 40 people needed in Average wedding order
OBSERVATION 3: Name of catering agency | No. of sales personnel | Customer GroupMin-Max | Outsourced Services | Service Charges (Per Plate) | Sri Nandini caterers | 25-75 | 150-1500 | Transportation, Tents | Rs.180-950/- |

Distribution Channel 3:

Inferences * The Manager takes the...

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