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Diversity

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BUS 101 – Business Organization and Management
Text: Business, eleventh edition
William M. Pride, Robert J. Hughes, Jack R. Kapoor
South-Western Cengage Learning, 2010; ISBN-13: 978-0-538-47808-3

Course Outline:
Introduction
Unit 1: Chapters 1, 4, 5 Chapter 1 – Exploring the World of Business and Economics Chapter 4 – Choosing a Form of Business Ownership Chapter 5 – Small Business, Entrepreneurship, and Franchises
Unit Exam

Unit 2: Chapters 9, 10, 11, 6, 7 Chapter 9 – Attracting and Retaining the Best Employees Chapter 10 – Motivating and Satisfying Employees and Teams Chapter 11 – Enhancing Union-Management Relations Chapter 6 – Understanding the Management Process Chapter 7 – Creating a Flexible Organization
Unit Exam

Unit 3: Chapters 12, 13, 14, 15 Chapter 12 – Building Customer Relationships Through Effective Marketing Chapter 13 – Creating and Pricing Products that Satisfy Customers Chapter 14 – Wholesaling, Retailing, and Physical Distribution Chapter 15 – Developing Integrated Marketing Communications
Unit Exam

Unit 4: Chapters 2, 18, 20, 3 Chapter 2 – Being Ethical and Socially Responsible Chapter 18 – Understanding Money, Banking, and Credit Chapter 20 – Understanding Personal Finances and Investments Chapter 3 – Exploring Global Business
Unit Exam

Final Exam (cumulative)

Your final grade will be based on: Four Unit Exams 40% (10% each unit exam) Final Exam 20% Case Study 10% Questions of the Day 20% Homework and class participation 10%

Grades:
A=94-100 A-=90-93 B+=87-89 B=83-86 B-=80-82
C+=76-79 C=70-75 D=60-69 F=59 and below

The components of this course:
1) Unit exams
Unit exams are designed to be completed within one class meeting of 80 minutes. The exams may consist of true/false questions, multiple

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