Premium Essay

Do Organisations Need Marketing

In: Business and Management

Submitted By mashud123
Words 2948
Pages 12
Contents page
Page 1 ………………….……………. Executive Summary
Page 1 ……………………………………..…… Introduction
Page 2, 3...................................What is marketing?
Page 3, 4……………….. Role & function of marketing
Page 4, 5, 6, 7.………………….……….. Marketing mix
Page 7, 8 ………………………. What are stakeholders?
Page 8 …………………………………………….. Conclusion
Page 9 ….……………………………………… Bibliography

Do organisations need marketing? Executive Summary The following essay has been written to explain the importance of marketing and how it can affect the sales and revenue of a business. The essay will explain to the reader what is marketing and how it can both positively and negatively affect a business. It will explain the marketing mix as well as the 4P’s. Also written in the essay is the importance of stakeholders and how to communicate with them. Introduction The core objective of this assignment is to get a precise understanding of the importance of marketing and how marketing can influence companies to aim their products directly at their target market. As well as encourage customers into specifically purchasing their goods over the competitors. There are many different marketing methods and each method varies with customer demand. The main aim of a marketer is to use various marketing methods to identify and then market their product directly at the consumer. This will then enable them to gain maximum sales for the company, while ensuring that the products are sold at a price which the consumer can afford, as well as making sure products are produced to the highest standard of quality. What is marketing? Marketing is a process that companies use to inform potential customers about a product that is about to be launched. Companies use many different forms of marketing techniques to influence customer’s decision. This can be anything from a catchy slogan to a rolling...

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