...OVERVIEW In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called “The Hire” that generated 2.5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U.S sales went from 96.8 (thousands) in 1986 to 53.5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62.4 million) of its competitors (134-215 million). BMW attracted...
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...A. Having watched the film “Dead Poets Society”, discuss the notion of the importance of liberal arts. Liberal arts, according to Merriam Webster Dictionary, are areas of study that are intended to give you general knowledge, rather than to develop specific skills needed for a profession. To simplify the definition, liberal arts enhances the intellectual capacities of the person, it enhances his/her reasons and judgement. This movie did and did not really show the real ideals of the importance of liberal arts. As stated in the definition, liberal arts enhances the person’s reasons and judgement, the film did a good job with the development of the characters but there is no enhancement of judgement (of the characters) present in the film. Dead Poets Society, for me, did not really show me the real meaning of liberal arts because of the way the characters decide for their own fate. For example is Neil Perry, because of his amusement to the new teacher (Mr. Keating), he joined the bandwagon and went to acting even though his parents doesn’t allow him to. I know people might contradict me with do-want-you-want statement but I will argue with them about know the consequences of your actions and decisions and how it will affect the people around you. (I know there is a theory about that but I already forgot what it is.) Todd did warn Neil about what will happen but Neil insisted. Another from Neil is him killing himself, Mr. Keating told them, “ ‘….what good amid these O me...
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...BMW Case Analysis BMW Films Case Analysis Statement / Cause of the Problem The critical problems that seem to be facing BMW in the case are that BMW needs to continue to find ways to continue being the number one luxury import in the United States and continue to find ways to stand out amongst all the other luxury car competitors in the market with their innovative advertising campaigns. It has become increasingly harder and harder for BMW because of how many competitors have emerged in the market, thus making it diluted and making BMW struggle to find the right identity for marketing. Brands like Acura and Lexus have appeared as luxury cars but ones that are affordable and come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive...
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...“P.S. I Love You” Cindy Sheldon ENG225: Introduction to Film Instructor: Sarah Snook September 7, 2013 “P.S. I Love You” Introduction: For this film critique essay I will be writing about the movie P.S. I Love You (2007). This paper will explore the storytelling, the actors as well as how they act in the film. We will explore the cinematography, editing, sound, and the style and directing for this movie. The last few things we will explore are the impact this film had on society (if any), the genre, what is the best way to analyze this film. When all these aspects of the movie are examined we will see how a script comes to life on the big screen. Storytelling: This film is shot in non-linear form, it starts with the present and throughout the movie we are given glimpses into the past. This story takes place in several different places which include Ireland and New York City. The main female character (Holly) experiences an internal conflict when her husband Gerry passes away from an illness at a very young age. Holly is able to resolve her conflict with help from her friends, family, and her deceased husband. The symbolism in this film is that love can overcome anything including death. For us, the viewers, relates to our human nature. If we are lucky we have all been able to experience the type of love that is portrayed in this film. That love that we never see coming, but hits us like a “ton of bricks”. The kind of love most of us only get to experience...
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...English Mini-Assignment Theme | Elements of Fiction/Film Techniques | “In the right circumstances, the underdogs can also be the winner.” | * Theme, Characterization * Lighting, Audio, Setting, Editing | Thesis: The film version of the multi-award winning novel, Moneyball, is a strong adaptation of the story. The director, Bennett Miller, has succeeded in matching author Michael Lewis’ style by using a great sense of lighting, audio, characterisation, setting and editing to help capture the theme; underdogs can be winners in the right circumstances. Just like the book, the movie symbolized hope, unfairness and to never give up. List of 10 Passages: 1. ISU Novel Passage: " There was the bias toward what people saw with their own eyes, or thought they had seen... There was a lot you couldn't see when you watched a baseball game.” (Lewis 19) Elements of Fiction: Setting, Characterization and Conflict between what baseball managers see in baseball players. Film Adaptation: Billy and Paul (his name is Peter in the movie) are in the garage of the Cleveland Indians baseball team and they are both wearing a suit, and there are cars in the background. (Time: 0:20:39) Film Techniques: - Medium-Bright lighting to show enthusiasm - Over-the-shoulder shots - Inspirational music in the background to show inspiration of what Paul (Peter) is saying Analysis/Connection to Thesis: This passage and movie scene relates to the thesis because the thesis is about how...
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...Mississippi Burning - Analysis Presentation The movie ”Mississippi Burning” is directed by Alan Parker and it was released in 1988. The movie is loosely based on the true story of the so-called ”Mississippi Burning” case, which took place in Mississippi, in 1964. Gene Hackman and Willem Dafoe are playing the leading roles, where they play two agents, who must solve the case of three missing civil rights workers. The movie portrays the period of the USA during the 1960s, where segregation and racial discrimination especially in the South, were ubiquitous. Short summary In Mississippi in 1964 three civil rights workers are murdered brutally by the Ku Klux Klan. The bodies are hidden, and the local sheriff Pell closes the case under “missing persons”. Life goes on as nothing happened. But then two FBI agents arrive, in order to find the missing persons and solve the case. The Ku Klux Klan perceives their work as a provocation. Therefore they answer with murders and burnings of black people. The FBI agent’s battle turns into a showdown, where the case is solved, and the culprits are brought to justice. Title The title ”Mississippi Burning” has obviously not been chosen randomly. The word “burning” shall be a metaphor for the destruction, which is caused by racism. Throughout the film the Ku Klux Klan burns down Negro-farms and houses, to scare and suppress them. That the Mississippi is mentioned in the title is because the story takes place in the South, where the...
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...and avant-garde films. To explore various genres, film theories, and cinematic styles. To illustrate a variety of filmmaking techniques, conventions, and icons. To gain knowledge of international cinema. To study the works of prominent filmmakers and their cinematic impact. To provide a critical methodology and practical application to facilitate a greater critical understanding and appreciation of all aspects of film. To gain experience in writing critical academic essays in relation to film analysis. Students should gain a solid foundational knowledge and understanding of different film genres, forms, and techniques of film making and be able to analyze and communicate how those concepts are used in films to 1) tell a story effectively, 2) communicate meaning in a visual medium, and 3) persuade audiences towards different or particular ways of feeling about or seeing themselves and the world. As a result of taking this course, I hope that students will 1) understand how films create and communicate meaning 2) seek out and enjoy watching a greater variety of films, and 3)...
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...REFERENCING TECHNIQUES AND PLAGIARISM. NAME: Ashley Vercueil STUDENT NUMBER: 42068711 DATE: 08/10/2015 WITNESS: Sheree Gloss 2 42068711 COM 3703 TABLE OF CONTENT 08 October 2015 PAGE DECLARATION 2 1. INTRODUCTION 4 2. QUANTITATIVE CONTENT ANALYSIS 2.1 The research problem 4 2.2 Research question or hypothesis 4 2.3 Method 5 2.4 Findings 6 2.5 Analysis 7 3. FIELD RESEARCH IN MEDIA STUDIES 8 4. MEASURING MEDIA AUDIENCES 11 5. FILM THEORY AND CRITICISM 14 5.1 Film: An overview 14 5.2 Theoretical discussion 14 5.3 A German expressionist analysis of film 15 6. PSYCHOANALYSIS AND TELEVISION 17 7. CONCLUSION 20 8. SELF-EVALUATION AND SELF-REFLECTION 21 SOURCES 23 Addendum 24 3 42068711 COM 3703 08 October 2015 Portfolio Examination Option 01 1. INTRODUCTION In this portfolio examination I will conduct my own quantitative content analysis, conduct a focus group interview to explain field research in media studies. This analysis will give greater insight into the frequency of stories published about women and other related stories, as well as how they are portrayed...
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...How you got interested in film making? When I was ten years old and i have been youngest of five. I got interested in the activities they were doing and I eventually noticed that I am capturing their moment on my camera and viewing it externally. I was making scripts for my friends and brothers and we were playing this game and I would divide the members based on their characters and would make them understand their role. It was very interesting and at the same time very fun to do so. Then I begin to write scripts stories about different events about Afghanistan. How do you describe your experience so far? The best thing is about been the variety of work and 21 years in studio doing TV shows for Tolo and I direct TV shows for them. Film directors work full time, often with long hours on evening,weekends and holidays traveling to various locations for shoots. I have 21 years of experience in this field and I have also been closely working with cinematographer and actors. The nature of the film requires one to understand the knowledge of the film production process. Working in Afghanistan is very challenging with shooting and security because we cannot travel to provinces and beautiful cities in Afghanistan. So far It has been an exciting journey and I enjoy working in this field. What does the future look like for this profession? It has really bright future in Afghanistan, since its newly established and there is a lot of room for improvements. Youth have shown much...
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...Hum 101 T/R 3:00-4:50 HUM 101 • Myers Greek Tragedy Film Analysis 1. Who is the hero of this film and why do you see it that way? The hero of the film is Rick Santoro because even though yes he has been making decisions his whole life that hurts others. The definition of hero is character should be an admirable person with whom the audience can identify. While Rick does not really follow the description of a knight in shining armor, he still makes the right decision in the end and is willing to serve his time in order to see justice done. 2. Explain the hero’s tragic flaw. The hero’s tragic flaw is that is Santoro has been bullying people and accepting payoffs for years. He is a greedy person who for most of his life only cares about himself and what he wants. Basically all he can see is money and his desires. But once he becomes part of something bigger, he is able to look past what he wants and finally do the right thing, even if that means he will have to pay for his past crimes. 3. Describe when the hero’s reversal of fortune occurs. When Rick tries to do the right thing by the publicity resulting of the missile project, he causes others to become suspicious of his behavior which results in his being charged with crimes. He tries to finally do the right thing by exposing the people who killed a man and are trying to get away with a conspiracy that would hurt the Government and potentially others, he leads himself to be in the spot light and causes his...
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...Rizal Sa Dapitan A Film Analysis There are only a few people who are able to stand up and fight for what is right. Only few can get the courage and believe that there really is hope if we all just fight for our rights, our beliefs and our country and one of these people showed Filipinos that we are not inferior and that we deserve a life that is the same as others. Our national hero, Dr. Jose Rizal, opened our eyes and fought for our freedom even if it means endangering himself and his family. He knew the consequences of his actions yet he still continued and never gave up the fight and stood till the very end. Being exiled in Dapitan is not really a haven for him, it was a prison, a place where he is away from his family and friends, where he felt sad and alone and still made the most out of it. Rizal Sa Dapitan is probably the one that stands out from the other Rizal movies that I know since it was very specific, focusing only on Rizal’s exile in Dapitan, Zamboanga del Norte. It gave viewers a quick glance of what life was like when our national hero was in a remote place and how did he cope up not only with the lifestyle in Dapitan but with his separation from his family. The film was able to depict how he used his talents and intelligence to help the small community in Dapitan and impart knowledge to young men. He made an irrigation system; he planted plants and crops, raised chickens and cure those who are sick. Even if our hero is in a remote place, people still look...
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...More often than not as well , slave owners would offer things such as reduced labor if the slave women would consent to sexual relations with them. Sometimes there were even instances of the slave owners and slaves having feelings and sexual attraction for each other. People however will come up with their own ideas and make decisions based on the situation that they’re in. What was really happening with slavery and the sleeves ideas about themselves would often lead the females to engage in relationships with white men. The slave woman who refused the sexual unions whisked getting abused raped having their husband and children murdered. In order to protect their loved ones, the woman ended up giving into the sexual advancements which further the notion the black women were sexual beings. The idea that black women inherently sexually promiscuous beings was reinforced by numerous things within the slavery system. Slaves that were sold were forced to get...
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...quality product to billions of people during this period. For a good portion of its existence, it made the right choices, pursued the right endeavors and reaped the rewards of being on top of the corporate food chain. However, Kodak seems to have become contempt in their success. By all evidence, they quit looking forward and instead stood still in the shadow of their accomplishments. Kodak had a huge opportunity to take what had been created and turn it into something better and instead let it fall to where it is today. The second slide of this course states that in the long run, all firms must make a profit to survive. Kodak failed to look at the long run. That is an interesting thought considering Kodak is a company that has been open for 134 years. Clearly at one point in time, someone did indeed think of the long run. However, considering the state in which the company is in today, that has changed; and it happened quickly. As recent as 20 years ago, it was considered one of the top five of the world’s most valuable brands. Kodak failed to see the technological changes coming it’s way that would turn the company inside out. They failed to properly manage their market to the fullest extent and jump on the new opportunities that would arise as the old ones fell. Unfortunately for Kodak, their competitor Fujifilm succeeded where they failed. They saw that the market for film was disappearing and adapted to survive and take in revenue from new sources. Fujifilm recognized the...
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...She-Devil Introduction to Film She-Devil “I’ve worked so hard for! You’re bad mother, a lousy wife, a terrible cook! In fact, have you looked in a *mirror* recently?! I don’t even know you’re a woman. You know what you are? You’re a She-Devil!” I’m sure there many women how have seen She-Devil starring Rosanne Barr as Ruth Patchett, Ed Begley Jr. as Bob Pactchett and Meryl Streep as Mary Fisher said, “That couldn’t have been me.” The screenplay for the 1989 movie was written by Susan Seidelman, based on a novel by Fay Weldon. She-Devil tells the story of “a cunning and resourceful housewife vows revenge on her husband when he begins an affair with a wealthy romance novelist.” According to an unnamed source, to the movie received mixed reviews and was criticized the film for its tone. Both Barr and Streep were given positive feedback for their performances, however, Streep earned a Golden Globe Award nomination as Best Actress in a Musical or Comedy 1990. Even though some individuals may feel that the movie is one-side gender related. Recommending people to see this movie because this movie contains many positive/negative aspects of everyday life for both men and women. And this film can also help a couple that is having and want to fix things the "right" way. In She Devil, Ruth Patchett (Rosanna Barr) suspects her husband, Robert Patchett (Ed Begley Jr.) is having an affair after taking a very attractive novelist Mary Fisher (Meryl Streep) home from his accountant dinner...
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...! Movie Analysis: Pleasantville Gary Ross uses a variety of cinematic techniques in the film Pleasantville to show that neither conservatives nor liberals are able to establish a perfect society by showing the positive and negative consequences of the two ideologies. However, the ending of the film seems to favour liberals over conservatives. This film is a miniature of the rivalry between the people holding conservative values and those holding liberal values in the US. The film was first released in 1998 and gained a lot of critical acclaim, becoming a classic of the 1990s. The film Pleasantville is about two teenagers in the 1990s who find themselves in a 1950s sitcom. Through their actions the people of Pleasantville begin to experience strong emotions and consequently events in the town begin to deviate from the equilibrium. ! Gary Ross uses color to promote liberalism. The majority of the film is set in black and white and only certains people and objects that have colors. During the courtroom scene towards the end of the film, the audience in the courtroom starts with people having colors being the minority. As the movie progress, black and white characters get colors one by one until the mayor is the only one who still remains black and white. David, the protagonist of the film, in the end however forces the Mayor to turn into color as well. The color represents the idea of liberalism because the characters change into color once they find what is missing in their...
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