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Product Innovation Best Practices Series

Best Practices in the Idea-to-Launch Process and Its Governance
Reference Paper #45

Robert G. Cooper and Scott J. Edgett

Compliments of: Stage-Gate International and Product Development Institute Inc.

This article appeared in Research Technology Management March-April, pp 43-54

For information call +1-905-304-8797

www.stage-gate.com

© Product Development Institute Inc. 2000-2014 Product Development Institute Inc. and Stage-Gate are registered trademarks. Logo for Product Development Institute Inc. used under license by Stage-Gate International Logo for Stage-Gate used under license where appropriate.

Best Practices in the Idea-to-Launch Process and Its Governance
A study of new-product development practices at 211 businesses provides insights into best practices in both the idea-to-launch process and its governance.
Robert G. Cooper and Scott J. Edgett

OVERVIEW: Most firms now use some form of idea-to-launch process such as a Stage-Gate® system. The question is: Do these processes really work? And what are the elements of a best-in-class idea-to-launch system that really make a difference? A second and related question concerns the governance of the idea-to-launch model. Sadly there is a lack of hard evidence as to what governance structure works best and just what its impact is, if any. This article reports the results of an American Productivity & Quality Center (APQC) and Product Development Institute (PDI) study of 211 businesses with a focus on performance metrics and practices. Top performing businesses are identified, and those practices that distinguish these businesses from the rest are probed. The article provides insights into best practices in both the idea-to-launch process and its governance that are strongly connected to positive innovation performance. KEYWORDS: Idea-to-launch

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