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EJARAH PERUSAHAAN SONY ERICSSON Sony (saat itu nama perusahaannya menggunakan bahasa Jepang “Tokyo Tsushin Kogyo”) merupakan perusahaan terbesar di Jepang dan juga di dunia yang diperdagangkan dalam bursa saham Tokyo (6758) dan bursa saham New York (SNE melalui ADR). Kata Sony diserap dari bahasa latin “Sonus” yang berarti akar dari sonik dan bunyi, dan serapan dari bahasa Inggris “Sonny” yang diartikan sebagai anak kecil yang memiliki arti adanya sekelompok anak muda yang berusaha keras menciptakan inovasi yang tidak terbatas. Sony didirikan pada Mei 1946 sebagai perusahaan elektronik yang saat itu baru memiliki 20 karyawan dengan hasil produksi pertama ialah alat penanak nasi (1940). Sekitar tahun 1958 Tokyo Tsushin Kogyo resmi mengganti nama perusahaan menjadi Sony Corporation.
Semakin berjalannya waktu, semakin berkembang dan besar pula perusahaan yang didalangi oleh Akio Morita ini. Sony Corporation mempunyai penjualan sebesar US$63 milyar dan 189.700 karyawan. Tahun 1988 Sony Corporation membeli Colombia (CBS) Records Group dari CBS dan merubah nama perusahaannya menjadi Sony Music Entertainment. Lalu mengakuisisi perusahaan Aiwa tahun 2002. Sony juga mempunyai saluran-saluran TV di India bahkan komunitas India di Eropa.
Perkembangan perusahaan Sony Music Entertainment pada tahun 2004 berhasil melakukan merger dengan BMG menjadi Sony BMG Music yang disetujui oleh Uni Eropa dan juga bersama RIAA Universal menguasai 60% pasar musik dunia. Kemudian pada tahun yang sama, Sony membeli perusahaan Metro Goldwyn-Mayer seharga US$5 milyar dan masih menyisihkan hutang sebesar US$2 milyar.
Dalam produksi film, Sony Pictures Entertainment bekerja sama dengan Colombia Pictures, TriStar pictures, Mandalay Entertainment, Phoenix Pictures, Sony Pictures Classics, Sony Pictures Entertainment, Colombia-TriStar Home Video, Truimph Films, Metro-Goldwyn Mayer, United Artist, Screen Gems. [1] Dalam bidang musik, Sony BMG Music Entertainment dengan Colombia Records, Epic Records, Legacy Recordings, Sony Classical, Sony Nashville, dan Sony Wonder. Dalam bisnis Handphone bersama dengan Ericsson menciptakan hasil karya baru Sony Erricsson. Dalam bidang Video menghasilkan produk PlayStation dan juga Tape Recorder dan juga Hardware komputer.
Perusahaan Sony juga meluas di Indonesia, PT. Sony Indonesia didirikan tahun 1995 berpusat di gedung Sentra Mulia Jakarta Selatan. Awalnya Sony memiliki dua pabrik di Cibitung yaitu PT. Sony Electronics Indonesia dan PT. Sony Manufacturing Indonesia, namun telah ditutup.
Sedangkan dengan perusahaan Ericsson yang didirikan oleh Larn Magnus Ericsson (1876) merupakan perusahaan besar di Swedia yang berpusat di Kista. Awalnya Larn membangun sebuah toko perbaikkan telegram dan memperbaiki telepon asing oleh Carl Johan Anderson yang berpusat di Stockholm (1876). Pada tahun 1878 Ericsson mulai menjual sendiri peralatan telepon dan switchboards untuk perusahaan telekomunikasi pertma di Swedia, Stockholm Allmanna Tellefonaktiebolag.
Ericsson beroperasi dalam bidang telekomunikasi dan sistem komunikasi data khususnya jaringan selular. Ericsson memperluas pasarnya ke luar negeri. Inggris dan Rusia merupakan negara awal tujuan pemasaran. Beberapa negara seperti Inggris, Australia, dan selandia baru merupakan pelanggan sekaligus pasar Ericsson terbesar non-Eropa tahun 1890-an.
Ericsson pernah mengalami krisis keuangan sehingga Ericsson harus mengurangi keterlibatan dalam operasi perusahaan telepon. Namun, Ericsson tetap menjadi perusahaan pertama dalam merilis telepon yang dilengkapi dengan handsfree pada tahun 1960-an. Sebelumnya juga merilis Ericofon pada tahun 1956.
Ericsson memutuskan untuk membuat chip di philips facility. Namun, sejak kebakaran yang menimpa pabrik tersebut, Ericsson menderita kerugian akibat pemasaran produk yang tertunda. Selang kejadian tersebut Ericsson mengalami kerugian yang sangat besar. Oleh karena itu, Ericsson memutuskan untuk melakukan penggabungan atau merger dengan perusahan asia yang dapat menghasilkan biaya yang lebih rendah untuk pemasaran handset. Lalu bergabunglah perusahan Sony dan Ericsson pada Agustus 2001 dengan menandatangani syarat-syarat penggabungan kedua perusahaan dan segera diumumkan pada bulan april 2001. Akhirnya terbentuklah sebuah perusahaan besar yang namanya sudah tidak asing hingga saat ini yaitu Sony Ericsson (oktober 2001) dengan nama lengkap Sony Ericsson Mobile Communication AB. Sony Ericsson menjadi perusahaan terbesar ke enam setelah Nokia, Samsung, LG, Research in Motion, dan Apple.
Menciptakan model baru berkemampuan fotografi digital merupakan strategi Sony Ericsson yang sukses di pasar dunia tahun 2002-2003 dengan pencapaian target keuntungan pertama. Kemudian pada Juni 2003, SE menghentikan produk CDMA untuk pasar Amerika Serikat dan terfokus pada pemasaran GSM. Pada Oktober 2003, SE kembali melancarkan P900 yang diperkenalkan di Las Vegas dan Beijing. Tahun 2004, pasar saham SE meningkat hingga 7% dari 5,6% disusul pada bulan Juli, SE mengeluarkan produk P910 communicator dengan fitur thumbboard terintegrasi, e-mail, dan memory eksternal. Pada tahun 2005, SE kembali merilis ponsel erbaru K750i dengan fitur kamera 2 megapixel dan juga W800i sebagai kesuksesan pertama SE dalam memproduksi ponsel Walkman. Selanjutnya SE juga memproduksi operasi Symbian UIQ P990 (Oktober 2005), CyberShot K750 (2005), CyberShot K850 (2007), C905 (2008).
Perusahaan Sony Ericsson memberikan penciptaan fitur dan layanan untuk barang-barang produksinya. Sebagian ponsel Sony Ericsson menggunakan layanan suara GSM 2G dan 3D dan juga layanan EDGE (2.5G) dan 3.5G. sebagiannya juga menggunakan layanan 1G, cdma 2G, 3G, 2.5G dan 3.5G (EV-DO). Sony Ericsson juga menggunakan layanan jaringan dari jepang, seperti au by KDDI, softBank Mobile, dan NTT docomo. Selain itu, Sony Ericsson juga memiliki fitur PlayNow Area yang dapat digunakan untuk mengunduh file yang tersedia dalam fitur tersebut.
Tahun 2009, perusahan SE mengalami penurunan tajam sehingga harus memecat hingga ribuan karyawan sebagai upaya untuk mengendalikan biaya dan gejolak ekonomi yang berkelanjutan serta memindahkan markasnya ke Atlanta. SE memilih Atlanta karena berdekatan dengan AT&T Inc yang merupakan salah satu perusahaan sebagai pelanggan terbesar. Kemudian SE mengkonsolidasikan pengembangan produk dengan menutup site research di berbagai negara seperti di Swedia, Chennai, India, Miami, San Diego, Seattle, Kista dan Traingle Park.
Standar penamaan ponsel SE setelah Mobile World Congress (2008), SE menggunakan 4 karakter dalam sistem penamaannya. Perusahaan SE memberikan metode penamaan terhadap barang produksinya(ponsel) bukan hanya sekedar seri biasa. Namun, karakter-karakter tersebut memiliki arti sebagai berikut: karakter pertama melambangkan inisial seri. Karakter kedua sebagai segmen atau kelas mana ponsel tersebut di tujukan. Lalu karakter ketiga menggambarkan versi atau urutan angka kelahiran atau peluncuran ponsel tersebut. Karakter keempat sebagai form factor atau bentuk. Karakter keempat seperti i, a, c biasanya ada di akhir penamaan. Untuk pasar internasional huruf i akan dihilangkan.
Ada 3 model penamaan ponsel-ponsel SE, yaitu: pertama, menggunakan 5 karakter. Kedua, 3 karakter. Ketiga, 4 karakter. Pada metode yang pertama misalnya kita ambil contoh K750i. Huruf K melambangkan seri. Lalu diikuti dengan 3 angka dibelakangnya, angka yang pertama menunjukan sub-seri, angka kedua menunjukan update dari seri sebelumnya, sedangkan angka ketiga akan selalu dituliskan angka 0 atau 8. Angka 8 menunjukan variasi ponsel dengan pasar yang berlainan tanpa fitur. Lalu karakter kelima yang menunjukkan huruf i adalah menjelaskan di wilayah mana ponsel tersebut di pasarkan atau diproduksi. Huruf i untuk wilayah internasional (global) sedangkan a dan c untuk Amerika Serikat dan Cina.
Pada metode kedua menggunakan 3 karakter. Kita ambil contoh P1i yang diawali dengan huruf besar yang menunjukkan seri. Angka kedua menunjukkan jumlah perkembangan dan yang terakhir sebagai kode di wilayah mana di pasarkan.
Pada metode ketiga menggunakan 4 karakter, misalnya T68i. Pola ini diambil dari sistem penamaan Ericsson. Karakter pertama sebagai seri, kedua sebagai sub-seri, kettiga sebagai perkembangan dari rilis sebelumnya dan yang terakhir update dari model sebelumnya (T68 ke T68i).
Seri-seri Sony Ericsson yang telah sukses di pasar dunia: * Xperia (X) seri smartphone, * CyberShot (C) dengan fitur kamera digital dan lampu kilat Xenon dan LED, * Walkman (W) dengan audio mega bass, clear stereo dan juga pemutar musik, * Entertainment Unlimited (U) dengan fitur multimedia dan hiburan, * GreenHeart merupakan ponsel ramah lingkungan (ekologis), * Generation Web (G) fitur konektivitas yang memudahkan user, * Messaging (M) fitur message baik chat dan sebagainya dengan QWERTY keypad, * Kamera (K) juga mengadopsi dari CyberShot, * Tala (T) sebagai pemuas kebutuhan komunikasi para user. (Tala artinya Talk atau berbicara), * Swivel/Slider (S) dengan desain Slider dan merupakan seri Snapshot, * Snapshot (S) dengan fitur kamera yang berkualitas, * Fun (F) dengan fitur permainan dan hiburan dan termasuk seri Fashion, * Fashion (F) dengan fitur desain dan fashion, * Personal Digital Assistant (P) merupakan sebuah PDA dengan sistem OS, * Ze Bobber (Z) berdesain flip, * Radio (R) dengan fitur Radio, * Junior (J) dengan fitur fungsi dasar yang memudahkan para user, * T-Mobile (TM) dirilis untuk operator seluler USA, * Vodafone (V atau F) untuk operator seluler Vodafone, * Deutsche Telekom (D) untuk operator selular T-Mobile dan telekomunikasi seluler dari Deutsche Telekom. BUDAYA PERUSAHAAN SONY ERICSSON
Sony Ericsson merupakan perusahaan gabungan seperti yang telah di paparkan dia atas yang bergerak dalam industri telekomunikasi, berpusat di London, Britania Raya dan Swedia. Hideki Komiyama sebagai presiden perusahaan dan Anders Runevad wakil perusahan. Sony Ericsson memproduksi tekhnologi seperti telepon selular, walkman, sistem wireless, voice and data device, dan Hi-Tech Accessories. Sony Ericsson memberikan kebebasan dalam untuk menentukan identitas lokal yang sesuai dengan negara atau pasar.
Visi dari perusahaan Sony Ericsson adalah menjadi merek hiburan komunikasi yang utama. Bukan hanya menyediakan sarana komunikasi bagi para pengguna tetapi dilengkapi dengan fitur-fitur hiburan dan fitur pendukung lainnya agar pengguna dapat menciptakan dan berpartisipasi dalam pengalaman hiburan yang unik. Visi SE kedepannya tahun 2015 yaitu akan mengurangi emisi gas rumah kaca dari siklus hidup penuh Sony Ericsson sebesar 15% dan mengurangi emisi gas rumah kaca dari aktivitas internal Sony Ericsson sebesar 20% dengan menandatangani Copenhagen Comunique sebagai apresiasi terhadap perubahan iklim. Saat ini, SE melakukan pendaur ulangan produk sebagai wujud kerja secara profesional dan konsisten yang mendukung visi perusahaan.
Sony Ericsson juga membuka lowongan bagi siapa saja yang dapat memberikan ide atau inovasi terhadap perusahaan dengan cara mengisi kuisioner dan dapat mempresentasikan inovasinya ke perusahaan sehingga orang tersebut dapat masuk sebagai pengevaluasi produk atau jasa dalam perusahaan Sony Ericsson. Namun, tidak semua inovasi dapat diterima oleh perusahaan. Sebab, perusahaan akan mencari inovasi yang terbaik.
Logo yang digunakan sekarang seperti yang kita ketahui awalnya merupakan desain dari Takuya Kawagoi yang menggabungkan huruf “S” untuk Sony dan “E” untuk Ericsson. (lihat gambar 1).

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...Time Management Preview and Reflection 2 Instructions Complete the calendar below, looking ahead to Modules/Weeks 6, 7, and 8. Include your general daily responsibilities and appointments, as well as all course assignments, including textbook readings, presentations, and websites. Use red font (ink) to show your course assignments, and indicate how long you will spend on each assignment and when you will submit it. If you copy/paste these modules/weeks from your term calendar, then update and add more specific information, you will not need to recreate the entire 3 modules/weeks. It may be helpful to include your assignments for other courses in a different color ink as well. HINT: Each assignment must be submitted by 11:59 p.m. (ET) on the due date. Once you have completed the calendar as a preview/planner for work that is to come, take a few moments to review how you are doing with time management so far. Look back at the previous modules/weeks and consider your work this module/week to evaluate your use of time. Below the calendar, write a reflective paragraph (at least 100 words in 4–6 sentences) that describes (1) how you used time well to complete your course work, (2) what did not go very well, and (3) how you plan to change so that the problems are not repeated. Also reflect on the following questions: Are you seeing any changes in the way you think about managing your time? Have you now minimized/eliminated any activities or changed any routines you followed before...

Words: 378 - Pages: 2

Free Essay

Time Management

...Time Management Term Calendar with Reflection Instructions Once you have completed the Time Management: Lists activity in your textbook’s time management chapter, you are ready to begin this assignment. (Do not begin this assignment until you have completed that activity, as you will need it to do this work.) Complete the 2-month calendar provided in this document. Begin by filling in the days/dates that apply to the term of this course. Then put in routine activities in your life. This must include work, family, and church activities. Schedule in everything that you know is happening in your life during this course. Is there a wedding, family reunion, weekend trip, church supper, team sporting event, concert, movie, charity work, etc. that you will be engaged in? If so, add it to the calendar. The calendar cells will expand to accommodate your entries. Once you have added all those activities, write in the course assignments, based on the deadline for each. Use red font (ink) to show your course assignments. Now that you have completed your calendar, review it carefully, and consider the following questions in an honest assessment of your time. 1. Are your days/weekends full? 2. Are you surprised at how little time is left once all your commitments are included? 3. How can you plan time for school activities, given what you know of the commitments you have in the months of this course? 4. Is school just “one more thing” in your schedule, or have you......

Words: 432 - Pages: 2