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Submitted By nicolenoe1
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Marketing Plan
Tabitha Blount, John Greene, Nicole Noe, Marva Weeks and Tracey Ysordia
MKT/421
September 30, 2013
Dr. Michael E. Ricco MBA, DBA

Introduction

In 1930, American Airways was first founded and had flights from their hub in Dallas to Boston, Chicago, New York and Los Angeles. American Airlines Inc., formerly known as American Airways, is a US airline owned by AMR Corporation. As one of the leading airlines in the United States, their available flight routes are both domestic and international. In February 2013, American Airlines and US Airways announced plans to merge, which would create the largest airline in the world. The combined airline is set to carry the American Airlines name and branding; the new publicly traded holding company will be named American Airlines Group Inc (American Airlines, Inc, 2008). With the merging of the airlines, American Airlines is looking to the future for continued profitability and to continue success with customer satisfaction.
Description of New Service American Airlines, Inc. will introduce the AirPad and also the AirPad, Jr. The new product lines will be available on all flights. The rentals are free for Business Class travelers and those in coach will be charged a $15 or $10 if they reserve in advance. The AirPad product lines will have access to a large selection of movies, television shows, interactive and kid friendly games. They will also offer a variety of magazines and books that can be rented during the flight times. The AirPad would also make it possible to alert the flight attendants and request blankets, pillows, drinks, and snacks with the swipe of a button.
By incorporating the AirPad product lines into traveling experiences, American Airlines, Inc. is targeting the popular technology products to enhance our in-flight entertainment for passengers. The AirPad product lines would have a home

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