...………………………………………………………… 5 • Service Offering………………………………………………………... 6 • Service Strategy………………………………………………………… 6 7. Break-Even Point …………………………………………………………….. 6 8. Marketing Program ………………………………………………………….. 10 • Promotion Strategy…………………………………………………….. 10 • Promotion Schedule……………………………………………………. 11 • Promotion Strategy (cont.)……………………………………………… 12 9. Implementation Phase …………………………………………………………. 13 10. Executive Summary ……………………………………………………………. 14 11. Bibliography …………………………………………………………………….. 16 Company Description Kids “R” Us Babysitting Service is a new and local child care service located in Harlingen, TX. After performing a brief survey to the local families in Harlingen, their main concern was trustworthy and reliable child care in the evening hours at their home. Reva Leanna Rodriguez, founder of Kids “R” Us Babysitting Service, knew this was exactly what the families of Harlingen needed. Kids “R” Us offers local babysitting services for children 0-12 years of age, twenty-four hours a day, seven days a week in the comfort of your own home. Our employees are trustworthy, reliable, have numerous references, years of experience, and most importantly background checks. Employees are taken through a vigorous screening/training process to ensure the safety of your children comes first. Unlike private hiring of child care, only Kids...
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...Wherever there are people involved, there will always be conflict. People deal with conflict and negotiation everyday, especially in the workplace. Sometimes people choose to avoid conflict and negotiation because they have difficulties and feel stress that conflict and negotiation can produce. Avoiding conflict and negotiation could help a group of people reach a temporary resolution for a short period of time; however, it will cause more obstacles and troubles in the future work. So it is extremely important to learn how to use efficiency skills to manage the conflict involving communication and contribute a great resolution for the long term. Competing goals are the primary cause of conflict. If we want to solve the conflict, first we need to identify the cause of the conflict. There are usually two different types of goals in most conflict situations, which are content and relational. Since people have uncompromising elements of these two goals, the conflict will be brought to them. First, according to the definition of the content goals, “Content goals involve the apparent issues or obvious reason for a dispute” (O’Hair et al., p335). Most of the time, people all understand their own content goals very well; however, they have different perspectives unknown to each other. Many times conflicts are led by failure to communicate differing goals. Second, relationship goals are very important in communication as well because conflict may not be handled until the relationship...
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... I started working with Caitlin when I was in the fifth or sixth grade by babysitting her and I continued to do so all the way through the end of High School. When I started College Caitlin's Mom called me up during the summer and asked me if I was interested in having a real job where I get an actual paycheck versus just the regular cash that I got from babysitting; and of course I said yes. This was back when Caitlin was a Freshman in High School; she is now going to be a Senior in the Fall of this year. The job that Caitlin's Mom hired me to do was to work SHL (Supported Home Living) and Respite hours. The difference between the two is that SHL hours require me to actually teach Caitlin by working with her on for example learning to count money and make change. The other part of SHL hours requires me to work with Caitlin to teach her life skills like cooking, cleaning, and taking care of herself. Respite hours just require me to hang out with Caitlin and do things like play Wii, go swimming as well as going to things like her Special Olympics events. As much as I love my job there are times that it frustrates me like when Caitlin is supposed to be doing her homework but all she wants to do is watch TV. It's hard to be angry at her though because l understand how hard and frustrating it is when you don't understand something especially when you are supposed to have it figured out by then. My job does have its pros and cons. The pros are that when I work Respite hours I can bring...
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...it was determined that CCIS would provide the childcare subsidies for both working families and those receiving TANF benefits. Under the new guidelines TANF clients would receive the childcare subsidies automatically, at the time of applying for cash benefits, to attend training programs, employment, or education. Families who are working and are not receiving TANF benefits can apply for the childcare subsidies through CCIS, however there is a waiting list, “the waiting list times vary, and usually are at least several months and possibly longer” (Department of Human Service, 2015). (Conexis, 2015) Without the assistance of CCIS most working families cannot afford to pay the out of pocket expense of childcare. This causes many people to make the hard decision of spending a large percentage of their income on childcare. This places an economic strain on the family. The other option is to resign from their current employment and applying for cash assistance, also placing an economic strain on the family and keeping them below the poverty line. I have been employed within workforce development programs for several years. During the duration of my time here, I have encountered...
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...production costs shift supply. Aggregate individual demand into market demand. Describe how effective price ceilings cause shortages. Compute some special demand curves and some special supply curves from verbal descriptions. Question: A survey indicated that chocolate is Americans’ favorite ice cream flavor. For each of the following, indicate the possible effects on demand, supply, or both as well as equilibrium price and quantity of chocolate ice cream. a. A severe drought in the Midwest causes dairy farmers to reduce the number of milk-producing cattle in their herds by a third. These dairy farmers supply cream that is used to manufacture chocolate ice cream. b. A new report by the American Medical Association reveals that chocolate does, in fact, have significant health benefits. c. The discovery of cheaper synthetic vanilla flavoring lowers the price of vanilla ice cream. d. New technology for mixing and freezing ice cream lowers manufacturers’ costs of producing chocolate ice cream. Answer to Question: a. By reducing their herds, dairy farmers reduce the supply of cream, a leftward shift of the supply curve for cream. As a result, the market price of cream rises, raising the cost of producing a unit of chocolate ice cream. This results in a leftward shift of the supply curve for chocolate ice cream as ice-cream producers reduce the quantity of...
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...High school, is extremely important step that will make a difference in your life. I will work hard in high school which will help me get into college, find connections for power, and get a full time job which will make my life better. I will need to graduate high school before I can do any of these things in the future. Life does not just start in high school it starts with your skills you get before starting college. The skills you already accumulated can have a critical impact on your future in high school and even in your entire life. For me my skills are video games, babysitter,and I play piano. All of these skills help with my high school and post goals. If I am good at babysitting I can be good socially. Video games helps me with concentrating,...
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...production costs shift supply. Aggregate individual demand into market demand. Describe how effective price ceilings cause shortages. Compute some special demand curves and some special supply curves from verbal descriptions. Question: A survey indicated that chocolate is Americans’ favorite ice cream flavor. For each of the following, indicate the possible effects on demand, supply, or both as well as equilibrium price and quantity of chocolate ice cream. a. A severe drought in the Midwest causes dairy farmers to reduce the number of milk-producing cattle in their herds by a third. These dairy farmers supply cream that is used to manufacture chocolate ice cream. b. A new report by the American Medical Association reveals that chocolate does, in fact, have significant health benefits. c. The discovery of cheaper synthetic vanilla flavoring lowers the price of vanilla ice cream. d. New technology for mixing and freezing ice cream lowers manufacturers’ costs of producing chocolate ice cream. Answer to Question: a. By reducing their herds, dairy farmers reduce the supply of cream, a leftward shift of the supply curve for cream. As a result, the market price of cream rises, raising the cost of producing a unit of chocolate ice cream. This results in a leftward shift of the supply curve for chocolate ice cream as ice-cream producers reduce the quantity of...
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...Cynthia Lord, the author of Rules, wrote a ______ novel where the narrator, twelve-year-old Catherine, develops character while telling her story with humor and heartbreak as she learns in the end that being different is okay. Catherine struggles to find order and balance and longs for a normal teenage life during the summer months at home and the Occupational Therapy Center where she spends most of her time with her brother. Her brother, eight-year-old David, has Autism. Having a younger brother with Autism affects Catherine’s life in more ways than one. One main complication Catherine faces within the novel is she thinks David ruins everything for her due to the behaviors David displays. David makes it difficult for Catherine to keep friendships because he can be ‘embarrassing.’ Catherine’s best friend left for the summer, when Catherine heard the news that a new girl is moving in across the street, Catherine becomes excited but worried at the same time. She is concerned that David will do something to embarrass her and ruin a possible friendship....
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...refrigerators, cars, etc. Harrah’s was not providing this necessity to their customers. There was no change, no adrenaline rush. They lacked centricity. The right hand didn’t know what the left hand was doing. Harrah’s has numerous hotels all doing differently. They had data, but there were not using it. II. How does calculating the customer expected net worth help in addressing the SOW problem? Harrah’s will see what is working and what is not working for them by doing an expected net worth per customer. By tracking this data they can offer “new” and “exciting” offers to their customers. III. What key recommendations would you make in solving the SOW problem? If you know a loyal customer is going to Las Vegas, but not staying at a Harrah’s casino simply ask the customer why? Give them chips to use in the Vegas casino as a thank you for filling out the survey. Take a good look at what the other casinos in the area are offering. In fact go stay at some of them to see how hospitality, rooms, grounds compete with your hotel. Without a lot of expense can you match their efforts? Their marketing strategies may be free food while gambling, babysitting services, tickets to the area shows either free or at a discount. My key recommendation is update the rooms. They are very plain and ugly. I went to their website and the rooms in Vegas are cheap looking. They have lost the old world feel that I’m sure was there when the hotel was first built in the 50’s. There...
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...enable associates to perform his or her tasks adequately, and a conflict of interest amongst team members. One common complaint heard constantly throughout the workplace is what are my actual responsibilities? There continues to be a struggle in clearly defining individual associate roles within in a team because of performance among key team members, his or her attitudes, or willingness to work cohesively as a team therefore causing conflict either among the team or with management. If not addressed appropriately the situation can begin to spiral out oc control and take on the appearance of babysitting unruly children instead of working with grown adults (Rau-Foster, 2000). Due to the economy, many organizations have found it necessary to cut back on staff therefore causing associates to take on double amount of tasks before. Even though many are thankful to have a job it still does not warrant the stress and aggravation of taking on more responsibilities than previously hired to perform. This would also include the lack of resources, as organizations cut back it also affects the materials, supplies, space, and equipment needed to...
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... Information technology benefits the organizational structure, marketing, advertising and communication approaches that allow individuals to be successful but at what cost are these tools affecting our interpersonal relationships with each other and to God? Advances in phone calls, e-mail, text messaging, video conferencing and social media allow for a faster, more reliable way to communicate but personal interaction is now lacking. I believe societies ‘addiction’ to technology is a vast problem and it is hindering many aspects of our lives including Christian worldview. As technology continues to develop small business are growing, communication is instantaneous and medical advances have grown tremendously because of it. So how does technology relate to Christian worldview development? In every way! Families now sit at their dinner tables looking at electronic devices and individuals walk in the park looking at their phones hoping to avoid an intimate conversation. As people sit in public spaces text messaging, emailing, searching Facebook, technology is withdrawing understanding, closeness and consideration from those around them. Individuals with a Christian faith should be spreading the word of The Lord instead of conducting in these disengaging actions. According to a poll conducted by CNN, 75% of Americans call themselves Christians while in 1990 the figure was 86% (CNN.com/living 2009). What has changed? With the implementing of the Internet and religion...
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...1. STEPS IN THE VALUE CHAIN ACTIVITIES AT EACH STEP IN THE VALUE CHAIN: WITHOUT THEME PARK ACTIVITIES AT EACH STEP IN THE VALUE CHAIN: WITH THEME PARK DIFFERENCE ; STRATEGIC ISSUES Step 1: Advertising and general promotion Advertising focused on traditional media locations; mostly local, and targeted to those who live within 150 miles, and are middle aged or older. Advertising emphasizes mostly new attractions to draw old and new visitors. Advertising and promotion focused on a younger audience, those with kids, promotions for families with kids stay free etc... The focus should be to middle-aged visitors as well who have more leisure-time and willing to stay longer. Difference in the amount of advertising and promotion, though the nature of the advertising will differ. Young crowd won’t like to hang out with older ones. Step 2: Local and regional transportation Most visitors now arrive by bus and stay one day; the proportion of bus visitors is also increasing. There is a need to focus on travel agents and on providing affordable bus trips for this audience. Should provide accommodations for those traveling via bus (lounge area while waiting for bus arrival, etc.) New focus likely to be on car traffic and some air travel for families, in addition to the bus traffic. Affordable air-fare packages for families might be a good idea. Enough parking space, free valet, etc. Or hotel buses for group-packages to/from airport. The transportation patterns are...
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...public vs. private schools. How parents choose to educate their children is highly debated, though there are several advantages and disadvantages of the two. Therefore it is very important that both options be explored and the choice must be based on what is right for each particular child. Topics to research include tuition fees, admission protocol, academic curriculum, test scores, and teacher qualifications. Let’s take a look at several factors that may direct your decision in the right path. Fortunately, enrolling a child into a public school does not include tuition fees. Public schools are funded through federal, state and local taxes. When employed residents of a city pay taxes, they are providing the expenses needed to fund children’s education and costs of public schools in their community. Leaving the only sensible option, to take advantage of the money already invested into the school system through taxes and make use of it towards your child’s education. Though this is not the case with private schools, parents are responsible for public school tax, along with additional tuition fees charged for enrollment by their independent school of choice. Private schools do not receive tax revenues, but instead are funded through tuition, fundraising, donations and private grants. According to the National Association of Independent Schools (NAIS), the median tuition for their member private day schools in 2005-2006 in the United States was close to $14,000 for grades one...
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...Agile Project Management What is Agile Management? According to “Information Technology Project Management” it is defined as “being able to move quickly and easily, but some people fell that project management, as they have seen it used, does not allow people to work quickly or easily.” Agile can be used for software development or in any environment in which the requirements are unknown or can quickly change. The agile approach during the triple constraint phase sets the time, and cost goals but leaves scope goals flexible so the project sponsors or product owners can prioritize and reprioritize the work that needs to be completed. (infotechprojmngt) Using an agile development model, you still do the same type of work as you would use a traditional waterfall model: You create requirements and designs, you develop your product, and you integrate your product with other products as necessary. You test the product, fix any problems, and deploy it for use. However, instead of tackling all the steps for all of your product features at once, you break the project into iterations (smaller segments of the overall project), called sprints. While there are several process differences between traditional project management and agile, the most significant shift is from hierarchal-based responsibility and task assignment in favor of the “self-organized” team-based approach. Traditionally, the onus for project success has resided with the project manager by creating, communicating and executing...
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...Contemporary Leadership Theories RECORDED ON Jun 02, 2014 SPEAKER Scott, Diane, Candice Shehorn Scott: Hey everyone, welcome to the podcast where we talk in detail about management and business principles that YOU need for success. Scott: And today we have a great discussion planned about leadership theories. Diane: That's right, and there are quite a few to dive into. Today there are four main views regarding leadership: leader-member exchange, charismatic-visionary leadership... Scott: And team leadership and transformational-transactional leadership. Diane: Now, it is important to realize at the outset that these are theories, and while they are the most widely accepted leadership theories today, that isn't necessarily a commentary on how good or effective one leadership theory is over another. Like anything else, a myriad of factors are in play that determine what sort of leadership theory will be the most effective in a given situation. Scott: And I think a prime example of that, Diane, would be the leader-member exchange, or LMX, theory. This is a theory that anyone who has ever worked a day in their life has probably encountered at one point in time or another. This theory posits that leaders have two groups of people underneath them: in's and out's. It doesn't take a lot to figure out that, much like picking teams in kickball in grade school, we're talking about playing favorites. Diane: It is, but that isn't always a bad thing. While people who are...
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