...as The Total Rewards System. The reason that I say that is because members of the system receive points based on the amount of money they spend at the facilities. Then with those points the consumers can redeem the points for a variety of things; like food, rooms, money, etc. When the consumer uses the card it gives Harrah’s data. Harrah’s uses the data so that they can target specific consumers with what interest them. It also let the company know what consumers like so that they can make sure to supply the specific services they needed. The data also tells Harrah’s what kinds of people the consumers are, as in teachers, bankers, housewives, etc. Then with all the information that Harrah’s gets they can do a “psychographic segmenting” which gives them what the consumers want, and also helps them to develop those products in which are going to capitalize, and will be satisfying more the consumers. The relationship between Harrah’s marketing information system and Harrah’s managers and employees. Harrah’s uses there marketing information system’s data to get the best customer experience is one of the reason the system is so important. It not only helps the managers but it also helps the employees to know just what the customers want and what they need. The relationship between the two is that one can’t work without the other one. They know which of their customers are considered the most important, based on the buying behavior. The managers and employees reward their customers...
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...Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project...
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...In reference to Starwood Hotels and Resorts Worldwide’s decision to expand its Preferred Guest Program by offering new features - no blackout dates, no capacity control, paperless rewards, and hotel reimbursement- that might increase operating costs and lead to higher staying costs. The imminent problem for Hilton is whether to compete point for point or take a different approach to its existing reward program in order to be distinct from Starwood. Below are recommended action plan for your consideration, towards the implementation of a balanced program in order to gain a competitive advantage, whiles retaining our valued guests. The Solution: Instead of matching with Starwood's new strategy, Hilton should take a different approach to its existing loyalty program and focus on how to make it more attractive in order to maintain its current customer base and to attract new ones. There are two reasons why this solution is the best: • Starwood has been trying to develop the Starwood brand. On the other hand, Hilton HHonors guest reward program has a competative advantage over Starwood's program because Hilton's loyalty program has been successful compared to others in the hotel industry. The most important feature of the program that distinguishes itself from competitors is Double Dipping which lets guests earn milage for the same stay in partner frequent-flyer programs. Hilton is the only hotel chain that offers this opportunity. Additionally, becoming a loyalty program...
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...thinking of a product and the market is so competitive you will need to be the best product out there in that market to have the most chance of being brought. Three simple questions are often used when businesses decided to come up with a new product; what do customers want? Can we develop it while they still want it? How can we keep our customers satisfied? All being very good and valid questions to ask which will help to increase customer satisfaction as they are always in their minds. The two businesses I have chosen to use in order to compare and contrast their marketing techniques are; River island and McDonalds. River Island Marketing Objectives Organisational Aims and Objectives- As quoted by the official river island website “To bring new and original fashion to you, with great design at the heart of everything we create. Our customers can rely on us for great going-out looks and occasion wear, amazing denim and fabulous bags and shoes. We...
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...Montel Hill English 110 2/8/13 Professor Dison They Know What You’re Doing! Here in the United States some of us refer to the government as big brother. Some say no matter what big brother is always watching. In some cases it might seem hard to believe, but who really knows besides big brother? One thing is for sure though, and that’s if you carry around a cell phone they know where you are and they know what you are talking about. Some may say this is an invasion of privacy and some may say that it’s necessary to crack down on crime. With technology getting better and better not only can they track where you are, but listen in on your conversations. Although tracking citizens through their cell phones and listening in on conversations may seem like an invasion to their right of privacy, safety is more important than privacy and these things are crucial steps to keeping the United States as safe as possible. Some may wonder how is it that the government can figure out where people are through their cell phones. The quick answer to that would be cell phone towers. According to Science Correspondent Ronald Bailey, there are almost 300,000 cell towers and 600,000 micro sites. (Bailey 1) Your phone hits one of these cell towers approximately every seven seconds when it is on. Bailey also states that these hits off of the towers can register your location within 150 feet and “ By 2018 new Federal Communications Commission regulations will require that cell phone...
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...the work place. Who will take their place? Is the next generation of workers ready for the challenge? Do they have the same ideals and principles of the outgoing workers? Management is tasked with making this transition as smooth as possible while dealing with an ever growing diverse work force. Technology will play a key role in the sweeping changes facing a workplace as well as older workers trying to learn new ways to do the same tasks they have done a certain way for an extended period of time. How management meets these challenges will determine the long term success of the company. What changes in employment relationships are likely to occur as the population ages? As the baby boomer generation looms towards retirement a big challenge faced by management will be to fill the rolls...
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...ORGANIZATIONAL DEVELOPMENT RESEARCH Organizational Development and Change Park University November 2011 TABLE OF CONTENTS Page INTRODUCTION 3 BODY 3 Anticipating the Need to Change, Problem and Area for Improvement 3 Impact of Organization’s Culture 4 Client and Practitioner Considerations 5 Diagnostic Process and Data Collection 6 Overcoming Resistance to Change 7 Institutionalization Action Plan and Timeline 9 Action Plans, Strategies, and Techniques 9 Specific Intervention Analysis 10 CONCLUSION 11 REFERENCES 12 INTRODUCTION The 366th Dental Clinic is located within the Medical Group located at Mountain Home Air Force Base in Mountain Home Idaho. Lead by a fearless commander, the dental clinic main mission is to “achieve oral health to ensure readiness, achieve the best value and to achieve excellence in all they do” (strategic, 2008, p.1). Servicing over 100 gunfighters daily, they continue to strive towards the mark of their mission statement with every patient encounter. The 366th dental plays a vital role in supporting the mission for both the medical group and fighter wing mission. In order to do so, the 366th dental clinic not only services military members that are ready to deploy, but also those PCSing overseas, processing into the base, members...
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...JAYPEE BUSINESS SCHOOL Assignment on – Getting Value from Your Data Scientists Submitted To: Submitted By: Prof. Ashok Kumar Wahi Aishwarya Alagh (14609116) Plagiarism Report (Screenshots from www.smallseotools.com) Plagiarism Report (Screenshots from www.smallseotools.com) Data Science is an interdisciplinary field about procedures and frameworks to concentrate learning or experiences from information in different structures, either organized or unstructured, which is a continuation of a percentage of the information investigation fields, for example, insights, information mining, and predictive examination, like Knowledge Discovery in Databases (KDD). Data science utilizes systems and hypotheses drawn from numerous fields inside of the expansive ranges of arithmetic, statistics, chemo metrics, data science, and software engineering, including sign handling, likelihood models, machine learning, statistical learning, information mining, database, information building, example acknowledgment and learning, representation, prescient analytics, uncertainty displaying, information warehousing, information pressure, PC programming, counterfeit consciousness, and superior processing. Strategies that scale to Big Data are exceptionally compelling in information science, in spite of the fact that the control...
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...Introduction to Big data Every day, 2.5 quintillion bytes of complex, every changing data are generated. (IBM) Data comes from social sites, digital images, transaction records, and countless unknown resources. The amount of data we generate daily is enormous, and the rate it is being generated is accelerating. As we head into a future where technology dominates the global market, this pace will only continue accelerate. Businesses and other entities are aware of this data and its power. In a survey taken by Capgemini and the Economist, over 600 global business leaders identified their companies as data driven and identified data analytics as an integral part of their business. Big Data solutions are considered the answer for handling this data converting it into useful information. According to the O'Reilly Radar Team (Big Data Now), Big Data consists of three variables – size, velocity and variety. Data is considered big if conventional systems cannot handle its size. It is not only that size of Big Data that matters, but also the volume of transactions that come with it. The second issue is how fast the data is generated and how fast if it changes (velocity). New data and updated data is constantly generated, and it must be processed and analyzed quickly to create real value for an organization. The final issue is data structure (variety). Data is typically collected in raw form, unstructured, from a variety of sources. To acquire useful information, data needs to be processed...
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...Big Data/Predictive Analytics First Last Name Name of the Institution Big Data/Predictive Analytics Introduction There has been a controversial debate about the big data and the predictive analytics. With the evolution of technology and innovation, one fact needs to be appreciated that, the concept of the big data and the predictive analytics is here to stay. So it is up to the users to learn to deal with it and manage it to offset any adverse effects that may result. The proponents of the big data argue that the big data is advantageous, and the 21st-century generation benefits more from the big data and predictive analytics than the harm that the big data poses to their lives. The bottom line of the matter, however, is that, big data interferes with human’s privacy, ethics, and any unauthorized third party can access the personal data for evil purposes or their benefits. The definition of the big data takes the “3V” form; High-volume, high-variety and high-velocity information that demand the innovative forms of processing, cost-effective for improved insight and decision making. This technological definition does not encompass the societal aspect and. Therefore, it can be argued to be one-sided definition. To incorporate the societal aspect, the definition needs to be viewed in a broader manner so that the aspect of data analytics can come in. In this regard, the two terms can work together so that a meaning of full terms big data/ data analytics can denote the cloud...
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...Cabo San Viejo: Rewarding Loyalty | Market Management Case Analysis | | Caryn Harrington 3/18/2015 | Background Cabo San Viejo was founded in 1977 by Dave and Florence Blumenthal. It was an inspiration due to Dave’s success in changing his unhealthy lifestyle and creates a place where smokers, overweight people, and others could go to feel better and learn how to live healthier lives. Their mission’s statement is the following: “Cabo San Viejo seeks to help people unlock their hidden potential, so they become healthy, happy, fully self-actualized individuals.” In the late 1990’s and early 2000’s, the company opened several smaller, branded CaboDaySpa sites that offered spa services without the overnight facilities. In 2005, Cabo San Viejo operated five properties; one full-service resort in Palm Springs, CA, and four smaller CaboDaySpa’s in Miami, Hilton Head, Aspen, and Nantucket Island. Cabo San Viejo has been featured in many publications as the best in the world. Cabo San Viejo can accommodate a maximum of 288 guests and expanded to include an air-conditioned, 100,000-square-foot spa complex; 4,200-squar-foot golf performance area; and a 13,000-square-foot Aquatic Center. They have about 3,500 new guests per year: 70-80% of guests are female; 82% of the guest have household income of over $150,000. Cost is the primary reason for why the guests do not return; 67% have heard of the resort by word of mouth. Most common reasons for visiting are rest, relaxation...
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...Can you run your company out of your pocket? Discuss how smart phones, tablets, and other mobile devices can be used in running a business. Consider all types of devices With increase in the technology of smart phones, tablets and other mobile devices, the people are going more mobile. With use of smart phones, everybody is accessing their email accounts and contacts. With the use of some remote access tools, we should be able to access our desktop remotely in our mobile device and access from anywhere. Even for the accounting, the QuickBooks apps generated by intuit would help in maintaining the book. Even the payroll of the company can also be done using mobile devices. The major disadvantage would be the security, because if we lose the mobile devices, there is more chance for somebody to easily hack the information. The term cloud computing stems from the conceptual way the Internet is drawn, specifically as a cloud. Cloud computing is a way of explaining that users are no longer constrained or aware of where the services they are using reside. Both application and databases are moving from being hosted by the particular company to being outsourced to companies that can take entire enterprise applications and make them available to users via a browser. Yes my company uses cloud computing. It is Amazon network based Cloud computing. Our headquarters is located in Houston and we have a branch location in Louisiana. The cloud computing is very beneficial in sharing the...
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...Cereal, there are many, many factors to take into account. Lora Brill has been saddled with the decision of whether to make some big changes to a long-term successful company in order to push the growth potential of the company to a whole new level. She has been presented much of the information she needs to make a decision of this magnitude, but with mixed results in past trials of a similar nature, Lora is not sure what to do. The first thing she needs to do before coming to her decision is to really look at the information that is in front of her. Many people make brash financial decisions based on what they feel is right at the time only to later realize their hindsight is 20/20. In other words, people, being imperfect, have a tendency to make illogical decisions based on emotion. They may make a risky investment because they had a good feeling about it, or they may get very excited about a new strategy and let their emotions get the best of them by overlooking obvious logical flaws in that strategy. For Lora, when dealing with a decision of this magnitude, she must make sure that her emotion is not weighing her one way or the other. This can be done by taking a step back and analyzing the data and information that she has and making sure she has not overlooked anything by taking a non-biased approach. One of the best ways to organize this data into an easy-to-analyze format is to make a SWOT chart. This chart will list given information in four categories: Strengths, Weaknesses...
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...Did You Join ReWards? David Haire DeVry University DeVry University Table of Contents * Executive Summary * Product Description * Benefits of Product * Competitive Analysis * Market Research * Safety and Health within innovation * Development Strategy * Launch Strategy * Reference Page Executive Summary This report was commissioned to recognize the problem at hand of time and money lost by consumers and retailers in the process of enrolling in and paying for retail rewards programs. Member products have recognized this problem. Did you join? The answer right now may be no, however give it time and you will understand why the answer will soon be yes! “ReWards” is an incremental innovative product that is due to release early next year. With ReWards, you will now have the ability to purchase a single, recycled hard plastic key fob which allows you to have one device that acts as your rewards membership card for all retail locations that offers a rewards program. ReWards is a company that originated in Algonquin, Illinois by a retired Army veteran who took note of the excessive amounts of rewards programs there were on the market and the hassle that seemed to go hand in hand with the enrollment and management of each program. ReWards is a fast growing company that has completely eliminated the hassle behind rewards programs! But what is the true problem at hand? Let us think back on our current shopping experiences. When was...
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...ADM 3713 - Management of Information Systems 24 May, 2014 For Companies Both Big and Small: Running a Business on Smartphones Table of Contents Introduction Question 1 Question 2 Question 3 Citations Introduction CPS Energy a company based in San-Antonio, Texas, the nation largest municipally owned energy utility providing both natural gas and electric service. Christopher Baaron, CPS Energy's vice president and chief information officer show that external changes was imminent or else they won't have been a position to compete in the future that's when the company introduced the Magellen Program; as a better way to mobilize and connect its traditional workforce to the people and systems they needed to do their jobs. The goals of the program is to extend CPS’ networking infrastructure, build its own secure wi-fi networks in offices and warehouses, deploy smartphones and custom mobile applications to all CPS staffers who didn’t have a laptop or other mobile device. Previous to the Magellan Program CPS workers had limited access to IT systems and resources if they are not in the office or warehouse, they had to be physically present to diagnose problems, which meant deploying several employees to a particular problem site taking several days to finish. Lloyd's Construction in Eagan, Minnesota, a family run company that provides expert demolition, excavation, roll-offs, waste management, and related services, taking down commercial...
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