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Doing Business Gringo Style

In: Business and Management

Submitted By janedoeknows
Words 1380
Pages 6
Ted’s Way May Not Be The Right Way
Natalie J. Kopp
Texas Wesleyan University
BUA-3345-01
Professor Randy Lockhart
November 1st, 2013

Ted Dorman is a family man with his head and heart in the right place; he is given an opportunity for professional growth as plant manager in a joint venture in Mexico facilitating the opening of SterMexicana. His counterpart, Manuel Angel Menendez Mata, a native Mexican, helps Ted settle in to this new workplace and town. The warm welcome is rather short lived due to social and cultural differences between Ted and Manuel. This case study demonstrates a lack of proper communication, sensitivity, and cultural understanding.
Ted is a business-minded individual raised in a no nonsense, get to the point mentality which is prevalent among most Americans. The economic culture Ted has been immersed in is quite different in Mexico and he is oblivious to the need to adapt to his surroundings. While ignorance is not an excuse, it is a flaw that can serve as a learning tool to improve and correct behavior or mentalities that are not suitable in other parts of the world.
As a result of these conflicts, a strained relationship develops between the two managers yet impacts more than just these two men. A ripple effect occurs causing stress in business relations with prospective clients, affects daily operations at the plant among workers, and ultimately stretches to affect the lives of wives and families.
Countries across the globe accuse Americans of having a stubborn mentality and further criticize them of an unwilling to adapt to other cultures. This criticism is evident in the case study and Ted's lack of success in management is due in large to a number of mistakes from his overconfidence. The success in his former position did not guarantee a smooth transition and he took for granted that his knowledge, ability, and…...

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