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Dollar General

In: Business and Management

Submitted By stepheniag
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1. Describe Dollar General according to the different types of retailers discussed in the chapter.

Dollar General is a discount retailer. In comparison the Walmart, Dollar General is considered to be a small box discount chain. They sale a small selection of products at low costs but remain a relatively small threat to big-box stores.

2. As a retail brand, assess the Dollar General strategy with respect to segmentation, targeting, differentiation, and positioning.

Retailers must first segment and define their target markets and then decide how they will differentiate and position themselves in the market. Dollar General acquired the word “dollar” to differentiate themselves from their competitors and gain the attention of the consumers. Particularly, consumers with incomes less than $50,000. Dollar General’s decision to sell a carefully selected assortment of mostly brand name items has positioned them to sell $14.8 billion in revenues in 2013. In addition to low prices the company emphasized convenience and quality brands.

3. List all the reasons why Dollar General has been so successful over the past 40 years.

Dollar General stands for convenience, quality brands, and low prices. They save consumers time and money by offering convenience and quality name brand products. They offer named brand items 20-40% less than grocery store prices. Their prices are roughly in line with big-name discount stores. They have opened more than 10,000 stores in 40 states. They believe that keeping it real and simple is the best way to serve their customers.

4. In competing against other brick-and-mortar retailers, will Dollar General succeed or fail in the long term? Support your answer.

I think Dollar General will continue to succeed and grow. They are a very established company in the industry that reaped tremendous growth after the recent...

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