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Domino Effect

In: Business and Management

Submitted By munroc2
Words 349
Pages 2
Class Presentations
- Groups will be randomly assigned to one of the three presentation dates. 3-4 groups will present on the first week, and 3-4 groups on the second and third weeks. All WORD Doc. papers will be due, however on the first date, 4/17/14. Each group will have 20 minutes to present their project, with 15 minutes set aside afterwards for Q&A. After each presentation, the class will recommend a grade for each presenting team, based on set criteria.

Required Project Outline / Requirements
The marketing plan project should be delivered in written WORD format by 4/17/14. The presentation will be made on either 4/17, 4/24 or 5/1, with PPT presentation, and may include any other video or creative content
The presentation portion of the project will be worth 10% of your final class grade.

C) Recommended Marketing Plan Outline: (FOR COMPETITION AND CLASS)
- Guidelines: o WORD Format o Total Document = 1 Page Executive Summary + Strategic Summary Chart + remaining written document + Appendices for support material o Suggested Format:
 Executive Summary (one-page overview of key highlights of each section of the marketing plan – including core idea/concept)
 Strategic Summary Chart
• One-page and/or one PPT slide
• List your key marketing research conclusions (1 sentence) in the left column and the proposed corresponding strategies (1 sentence) in the right column
 Remaining written section
• Should not exceed 10 pages (reco: single-spaced, 12 point font, 1 inch margins), excluding appendices for support material
• Remaining Format for the project: o Situation Analysis
 Company, Environmental Context, Customer & Consumer Analysis (including any segmentation)
 Competitive Set Description
 Competitor Analysis incl. performance review for company and competition o Summary: Key Issues o Marketing Objective(s) o Marketing

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