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Domino's Sizzle with Pizza Tracker

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Submitted By JacobShannon777
Words 882
Pages 4
Domino’s Sizzles with Pizza Tracker
Management Information Systems 625
Jacob M. Shannon
Walsh University

Case Study #1 There has been a definite transition in the pizza delivery business, with massive pizza chains vying for the most innovate way to create and sell their product. Even though this case may be a few years dated, one can still observe these innovations occurring in the present. Through intricate and efficient information systems, these innovations can be a viable and a creative way to get the customers what they want; however, in a different more unique fashion that can appeal to a wide and young demographic. Where one business lacks in quality compared to the other chains, the business can make up for it with innovative strategies for the customer to create the product they want. This in a sense almost gives the company, like Domino’s, a competitive edge when their quality doesn’t match competitors’. Utilization of systems like Pulse, a proprietary point-of-sale system, is an important asset in maintaining consistent and efficient management functions in each of its franchises (Laudon & Laudon, 2012). There are various types of information systems utilized within Domino’s strategy to gain a valid entry in the pizza chain market. One of these systems implemented is the transaction processing system or (TPS), which is utilized within their Pulse network. The transaction processing system serves to perform and record the daily routine transactions necessary to conduct business, such as sales order entry, hotel reservations, payroll, employee record keeping, and shipping (Laudon & Laudon, 2012). Subsequently, when a customer places an order on their online website, this is the type of information systems used to collect data from the customer like billing information and address for delivery. Also, it serves as a marketing campaign to...

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