... 10 5. Financial Plan 11 6. Conclusion 12 7. References 13 8. Appendix 14-18 1. INTRODUCTION Domino’s Pizza is an international pizza delivery corporation based in Michigan, United States of America. Domino’s started up in the beginning of the 60’s and as pizza is the most ordered food in Europe, especially in Mexico, therefore in the beginning of the 80’s they opened their first international branch, and this is where Domino’s started to expand. 2. BUSINESS BACKGROUND The World Leader in Pizza Delivery Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. (Domino’s website, 2010) Domino’s Pizza is the second largest franchised pizza chain in the U.S.A., and the history of Domino’s Pizza is similar to its rival Pizza hut; two brothers started it with borrowed equity in the sixties. Tom and James Monaghan bought a small Michigan Pizzeria called Dominick's, which was jointly run by them until James traded his share for a second hand car. Tom revitalized the image by changing the name to Domino’s Pizza. Basically...
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...Domino’s pizza: Health code standards crisis 1) Short background about the company: Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s Specialty Pizzas and delicious side items Cheesy Bread, Bread sticks, Chicken Wings, Chicken kickers, Crunchy Chocolate Calzone, CinnaStix, Chocolate Souffle and Pepsi products. | 2) The problem faced: Two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose, blowing mucous on a sandwich and putting a sponge, used to wash dishes, between the buttocks. The woman holding the camera was saying: "In about five minutes, they'll be sent out to delivery, where somebody will be eating these, yes, eating them. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami,” "That's how we roll at Domino's." The videos went viral...
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...Domino’s Pizza Inc. is a privately held company which is a largest pizza delivery company in the world. The first Domino’s store was opened in 1960. Domino’s sells more than 400 million pizzas worldwide every year. According to the Domino’s corporate profile, “Each day, more than 1 million customers enjoy hot, delicious Domino’s pizza products on every inhabited continent on Earth” (Domino’s Pizza Inc., n.d.). Mission and Vision Statement “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world”. Domino’s Pizza is also committed to an inclusive culture that values the contributions of their customers, team members and suppliers. The Domino’s Pizza also provides product variety to meet all customer needs and team member and customers’ safety is their first priority out of all concern. They are also creating environment in which all team members feel valued. Shareholders The Domino’s Pizza ensures that their shareholders are concerned with making a profit by providing an outstanding customer service. Their employees are motivated and interested of adopting an ownership of work as they have been rewarded and appreciated depending on their work performance. Motivating team members to give their best isn’t always seems to be easier but it’s definitely worth the effort (Capko, 2010). Corporate and Social Responsibility The social responsibilities of business include the environmental protection, employee safety and morale...
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... Describe the nature of the organization, its size, and any specific human resource challenges it faces. Domino’s Pizza is a multi-billion dollar a year enterprise. The company operates through a network of roughly 9,000 stores scattered throughout the 50 states and located in over 60 countries (DATAMONITOR: Domnino's Pizza, Inc., 2010). Since the first Domino’s franchise opened in Ypsilanti, Michigan in 1967, the pioneering giant of pizza delivery has established itself as a household name (Lief, 2008). However, maintaining a position of leadership in this extremely competitive business has required the organization to adopt several unique methods of oversight. Domino’s maintains a direct influence in the manufacturing and delivery of many of their ingredients. The company “operates 16 dough manufacturing and supply chain centers” and even processes many of its own vegetables. (DATAMONITOR: Domnino's Pizza, Inc., 2010). Additionally, franchisees in the US are prohibited from having any commercial interest other than pizza as a means of ensuring that they stay focused and committed to the corporate goal (Lief, 2008). Domino’s rather unique human resource challenge of hiring and training entry level employees to spend most of their time away from an office is no easy task. Domino’s drivers cover 10 million miles each week in the U.S. alone (About Domino's Pizza, 2010). Most of these drivers display the distinctive company logo affixed to the roof of their automobile...
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...Ann Arbor-based Domino’s Pizza Inc. today released a strong third quarter financial report and announced key leadership changes within the company. Revenue was up 10.5 percent for the third quarter versus the prior year period, due primarily to higher supply chain revenue from increased volumes and elevated commodity prices, specifically cheese, as well as increased sales of equipment and supplies. Additionally, sales and store growth contributed to increased revenue in all business segments. In turn, net income was up 16.3 percent for the third quarter, primarily driven by domestic and international same store sales growth and global store count growth, as well as increased supply chain volumes. “Great people, food, service, and technology have helped us deliver another strong quarter of global sales and profits,” says J. Patrick Doyle, Domino’s president and CEO. “Our franchisees continued to drive vigorous store growth worldwide and have embraced our ‘Pizza Theater’ store reimage program in neighborhoods around the world.” Domino’s domestic same store sales grew by 7.7 percent in comparison to the same quarter in 2013. Likewise, Domino’s international business grew 7.1 percent in same store sales. “We have been reporting positive sales since late 2009 when we introduced our new pizza recipe,” says Tim McIntyre, a Domino’s spokesman. “We’ve been driving a lot of our sales through significant quality changes.” McIntyre points to several recent innovations, including...
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...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
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...-1: In Japan, Domono’s is marketing both a product and a service. Review Domino’s Japanese marketing program in detail. For each item in the program identically how it was standardized internationally or adapted to the Japanese market? Answer: * Market research: Dominos did a proper market analysis with the help of one consultant who concluded that “Japan is not ready for Pizza delivery”. Y. Higa a Japanese businessman and Domino's founder Tom Monaghan made a tie-up and entered into the Japanese market * Location selection (Azabu district) * Promotional programs : * Home delivery concept and Delivery vehicle: But it was difficult since the city was very crowded and to find any address was quite difficult (Improper house numbers).Special 3 wheeler scooters were designed to in overcome this problem. * Distinctive uniform * Attractive menu card * Domino’s Product and operating method Question -2: Explain why this standardization or adaptation was used? Answer: Reasons for standardization: It was internationally standardized in terms of their uniform, menu, operating system & pizza ingredients such as Dough, Cheese and sauce because they wanted to show themselves as an established Multinational player and also to maintain their brand image in the Japanese market. Question-3: Identify and explain all the factors that appear to have contributed to Domino’s success in Japan. In spite of the consultant’s recommendation against the...
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...9 - 5 12 - 00 4 REV: MARCH 19, 2012 "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent store...
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..."punctuality" means because in different countries the meaning varies. They should be prepared to act professionally in the face of unexpected tardiness, no matter how unprofessional it may seem. (Jared Wade) In the 1950s, Richard Nixon made a trip to Brazil, and as he was getting off the plane, he greeted a mass of Brazilian officials, journalists and other citizens. On his way down the stairs to the runway he smiled, waved and gave the "A-Okay" sign to show the people his good intentions. Unfortunately for Nixon, this gesture is the Brazilian equivalent of giving the middle finger in America. (Jared Wade) Domino's Pizza, Inc. is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. Domino’s was founded by Tom Monaghan. As of 2006, they had 8,000 corporate and franchised stores in more than 54 countries. Domino’s was the second-largest pizza...
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...Information System change. Brief history: Domino’s was founded in 1960 by Tom Monaghan and his brother James when they purchased a single pizza store in Ypsilanti, Michigan. The company slowly began to grow, and by 1978, Domino’s had 200 stores. Today, the company is headquartered in Ann Arbor, Michigan, and operates almost 9,000 stores located in all 50 U.S. states and across the world in 60 international markets. In 2009, Domino’s had $1.5 billion in sales and earned $80 million in profit. But it also benefits from highly effective information systems. Brief history: In 1983, John picked up his business degree from Ball State University and went back to Jeffersonville, Indiana. There, at the age of 22, he knocked down the broom closet of his father's tavern (Mick's Lounge), purchased $1600 worth of used restaurant equipment, and began delivering pizzas out of the back of the bar. Today, the company has benefits from information system/ Changes that I will be discussed in this case are: 1- What kinds of information system both companies have adopted 2. How do these systems help Domino and Papa John's improve their business performance? 3. How did the online pizza ordering system improve the two processes of ordering pizza? 4. Which company has a completive edge? References: Retrieved on Sep 08, 2012 from the website: http://www2.sta.uwi.edu/~anikov/info1400/lectures/02-ITF-interactive-session-Domino's-Sizzles-with-Pizza-Tracker.pdf. Retrieved on...
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...SUBMITTED TO PROF. AJAY PANDIT 1 COMPANY PROFILE DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million)...
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...CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR Sistemas de producción III Ing. Jorge Palacio Tarea: Caso de estudio Domino’s pizza Nadia Cuevas 7504 Ensenada, B.C., 04 de febrero del 2015 How does Domino's supply chain services model support its brand and its overall strategy? As a pizza delivery chain Domino's could not been as successful as it is now. The corporation real money comes from their franchises. Domino's money comes from selling the ingredients to their franchises, the dough and toppings. Fueling its own franchises with dough, topping ingredients, equipment and store supplies is worth a lot of money annually to revenue. So in a manner of speaking Domino's works as customer and as a supplier of their own brand similar to a monophony. Does Domino's supply chain model provide a competitive advantage? How? Yes. The competitive advantage of Domino's do not come from selling pizza to your door, it actually comes from selling the production system and having a almost total management of their franchises supply chain. In most cases Domino's works as a unique supplier to their franchises which gives to the company a consistent income just because of that. Do you see any major flaws in Domino's supply chain model? How would you change it? Domino's pizza has adopted the Make-to-Stock Approach for the management of their supply chain. They entirely supply all their masters franchises. Nevertheless stores might get caught with high levels of inventory...
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...or item to a customer. (Appian, 2015) Domino's Pizza Inc. main business process is linked to sales, which has different interrelated systems to be written below: 3.1 TRANSACTION PROCESSING SYSTEM A transaction process system (TPS) for Domino's is the registration where all the transactions involving the collection, adjustment and recovery of all transaction data are done. The Characteristics of a TPS consist of performance, consistency and dependability. The main aim is to take and customize orders utilizing a touch screen interface, overseeing sales record and assimilating client data. (Bidgoli, 2014) Business process of Transaction processing system Inputs In this system, it take the order from the customers, as which sort of pizza crust, defined flavour of pizza and toppings, any side orders and name of the location where it is to be delivered. Processing All the required information is updated in database and processing of information through machines, so it starts preparing of pizza in the moment Outputs Outputs includes the status of delivery, received money, client feedback, the quantity of pizza's sold (Bidgoli, 2014) 3.2 MANAGEMENT INFORMATION SYSTEM Management information system largely refers to a computer-based system that gives managers with the tools to arrange, assess and productively manage divisions within domino’s pizza. With a specific end goal to give past...
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...SWOT Analysis Domino’s brings a lot to the table in relations to their business and competitors. While having many strengths, Domino’s still has a few areas they could improve upon. One strength Domino’s has is that they produce and deliver their products fast and efficiently. Using the “Heat wave” delivery bag aids delivery drivers in ensuring that the products arrive hot and fresh every time. Another strength Domino’s has developed over the years is their online interactive tracker. Once a customer places their order, Domino’s is eliminating the guess work in when your pizza will be delivered. Customers are now able to watch every step of the process online from the person making the product to when the person is set out for delivery. It is all real time tracking with the real person’s name. This helps impatient people from being disengaged after placing their order. The last major strength Domino’s presents is using their customer feedback effectively. Domino’s not only encourages people to give feedback, but they actually apply what they hear and aren’t afraid to change their products or process to better serve the customers. This is a great strength and has helped them improve their business over the years. One weakness Domino’s faces is their advertising and marketing strategies. Staying consistent with advertising is important when trying to align a brand at the top of the market. Creating new marketing vehicles and products, but not following through with them creates...
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...Owning a Slice of Domino’s A franchise agreement is an arrangement whereby someone with a good idea for a business (the franchisor) sells the rights to use the business name and sell a product or service (the franchise) to others (the franchisee) in a given territory (ie. Pizza). When it comes to the realm of competitive delivery pizza I know next to nothing; however, after thoroughly researching the industry, I have come to the conclusion (given that I have the means to acquire the necessary capital) I would prefer to open a Domino’s franchise, rather than start a pizza delivery business myself. My reasoning is as follows: the advantages of any franchise (Textbook pg. 132) include management and marketing assistance, personal ownership, a nationally recognizable name, financial advice and assistance, and a much lower failure rate. Out of these five basic advantages the main ones I would like to focus on are, management and marketing assistance, name recognition, and much lower failure rate. Domino’s, as a corporation, depends so heavily on their franchisees that they have no choice but to do everything in their power to help them succeed. The numbers state that 90% of all Domino’s Pizza store are owned by franchisees; thusly, the company offers a wealth of informational counseling and in-house expertise to ensure that every franchise turns a profit. Name recognition and lower failure rate go hand in hand in this particular case, the name Domino’s Pizza is bound to bring in consumers...
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