Premium Essay

Dominos Inc

In: Business and Management

Submitted By KadiBou
Words 4437
Pages 18
Each organized business is classified into an industry (United States Census Bureau, 2012). NAICS stands for North American Industrial Classification System. These specific codes are used by the government and businesses to classify different organizations by a certain type of economic activity (Thompson, Peteraf, Gamble, & Strickland, 2012. The NAICS code for Domino’s Pizza is 722513 (United States Census Bureau, 2012). This code is for Limited-Service Restaurants (United States Census Bureau, 2012). The definition of the code is stated as, “This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer's location” (United States Census Bureau, 2012).
Next, is the SIC Code. This code is only four digits and is another code used by the government and businesses to classify industry areas. The SIC code for Domino’s Pizza is 5812 (United States Census Bureau, 2012). These codes are mostly based on similarities within industries.

Vision/Mission Statement
According to their website, Domino’s Pizza mission statement is the following: Sell more Pizza, have more fun (Domino's Corporate, 2013). The mission statement consists of two important aspects- Products and/or services offered and the Target Market (Thompson, Peteraf, Gamble, & Strickland, 2012). Both consist of three groups that meet the needs of customers, meet the needs of employees, and meet the needs of investors (Thompson, Peteraf, Gamble, & Strickland, 2012). The Mission Statement is the company’s reason for existence and answers the question, why they exist (Thompson, Peteraf, Gamble, & Strickland, 2012). Domino’s Pizza mission statement is short and simple but really means more.

Similar Documents

Free Essay

3ds Max Report

...Phase 1 World Set Up In order for the dominos and the other objects to work properly, certain settings on the ‘reactor' Open the Units Setup dialog (Customize > Units Setup), and change the Display Unit Scale and System Unit Scale to “Centimeters”. Then, click on the ‘reactor’ settings. Change the Solver to “Havok 3”. Under Havok 3 World, changes need to be made for two(2) measurements or units: 1. 1m = 5.0 cm 2. Col. Tolerance = 0.2cm Then, open the Time Configuration dialog. Change the animation length to 25 seconds. Phase 2 Modelling 1. Firstly, a plane is made to act as the base for the dominos and other objects. 2. Then, a simple domino is drawn by using Box under Standard Primitives. The domino is then adjusted to this size shown in the picture below. 3. A Line is then drawn to make a pathway for the dominos and a simpler way of copying all the dominos at once. Select the previously drawn domino piece, and then open the Spacing Tool in Tools (Tools > Align > Spacing Tool). Click the “Pick Path” button, and select the line. Settings for Spacing Tool must be as follow: a. Spacing = 2.54cm b. Type of Object = Instance c. Under Context, depending on the scene/line, click on “Follow” to see if the dominos align with the line properly. The dominos are then adjusted accordingly to the scene below by using the line drawn. 4. To create slides/ramp for the balls, a Helix is drawn. The Helix is then adjusted...

Words: 525 - Pages: 3

Free Essay

Social Responsibility

...Week 1 Discussion My definition of social responsibility is being aware that every action you take (and equally, every action you do not take) impacts someone else. Examples of this can be seen in the book, "The Butterfly Effect" by Andy Andrews. In this book, the author discusses the hypothesis proposed by a doctoral student that a butterfly could flap its wings and set in motion molecules of air that would move other molecules of air, eventually capable of causing a hurricane on the other side of the earth (Andrews, 2009). Seemingly preposterous, until thirty years later when physics professors from colleges and universities around the world came to the conclusion that "The Butterfly Effect" was indeed possible and it has since been accorded the status of a law known as "The Law of Sensitive Dependence Upon Initial Conditions." If we live life with this law in mind, we understand how much even the smallest actions we take can have on our surroundings and the people we come in contact with. Whether it was Rosa Parks refusing to move from her seat on a bus one day or whether a sixty-eight year old widow who continually encouraged Virginia Ramirez to go back to school (Loeb, 2010) our actions can be the catalyst to positive change in our or someone else's environment. One of the ways I am using this theory is in my workplace. I have inherited an office full of discipline issues and employees who have learned to point fingers of blame instead of taking personal responsibility...

Words: 323 - Pages: 2

Premium Essay

Cloud Computing

...Roby Roy ITM – EEC - Matunga X-MBA-48 Cell No. 98191 99941 CLOUD COMPUTING CASE STUDY : Royal Mail Group Q.1. What was company’s information system before going for changing into new technology? ANS. IBM Lotus Notes System was the RMG’s (Royal Mail Group) information system before going for new technology. Q.2. What were the main Objectives for going Cloud Computing? What were the compelling drivers for Royal Mail in favour of transitioning services into a cloud computing Environment? ANS. RMG were using IMB Lotus Notes System which has following drawbacks Operationally. The cost of running this was “highly entrenched”. Notes infrastructure was spiralling, while operational efficiency was being compromised because employees were struggling with the out-of-date software. Hence main objectives for RMG to go for Cloud Computing was 1. Cost effectiveness 2. Reducing spiralling infrastructure 3. Increasing operational efficiency 4. And using updated software. Thus elastic and flexible nature of cloud computing, which allows for capacity growth or shrinkage, together with the virtual elimination of up-front capital expenditure, were among the compelling drivers...

Words: 672 - Pages: 3

Free Essay

Installing the Lotus Notes Traveller on a Nokia S60 Device

...Installing the Lotus Notes Traveler Clients You must have a Mail account setup on Greenhouse before you can use Traveler. Follow these steps if you have not previously created a Mail account: 1. Logon to the Greenhouse website (https://greenhouse.lotus.com) 2. From the black navigation bar at the top of the screen select MyAccount 3. Push the green button that says "Create My email account" The Lotus Notes Traveler server on Greenhouse comes pre-loaded with the Android, Windows Mobile and Nokia S60 and Symbian^3 clients which are accessible via the Lotus Notes Traveler User Home Page. There is no Lotus Notes Traveler client to install on the Apple devices (iPhone, iPad, and iPod Touch) but rather a Traveler account profile is created and configured on the iOS device so you can then connect to the Lotus Notes Traveler server and start syncing your data. Follow the setup instructions below for your particular device. If you wish, you may have more than one device configured to use your Greenhouse account. Steps for Android 1. From the device, use the default web browser to browse to the Greenhouse Lotus Notes Traveler User Home Page (https://traveler.lotus.com/). 2. When prompted, enter your Greenhouse User name and password(the same id and password you use when logging on to Greenhouse via the web). 3. Press Configure your Android. This should automatically start the file transfer of the installation file 4. When the installation is complete, select Open to start the configuration...

Words: 1317 - Pages: 6

Premium Essay

Nike Ethos Pathos And Logos

...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and that is the context for this particular piece. Nike's mission statement is "To bring inspiration and innovation to every athlete in the world." Through the ad they are trying to inspire athletes but also sell them on their clothing to take them over the top as players. As the advertisement plays, it shows the different settings and all the people wearing Nike apparel. Also, it showed the famous athletes in the video wearing Nike gear, and they would tell the kid they are, “Short a Guy.” As he would go from sport to sport, he changed clothes into different sports gear that Nike sells. The audience the author is trying to target are people that enjoy athletics, and that’s why the use of well-known celebrities is key to this ad. Seeing these...

Words: 1003 - Pages: 5

Premium Essay

Essay Comparing The Cat In The Hat And Monsters Inc.

...In today’s society, we don’t hear cases about monsters scaring children and transforming into heroes. Monsters that turn into heroes come off as rare in the fiction world where most people only see one side of a monster. Two works that suggest monsters becoming heroes are The Cat in the Hat and Monsters Inc. At first, these monsters come about as scary looking but that’s not how these selctions end up; finishing with a twist in the end with monsters showing a care for human children. While written 40 years apart, Dr. Seuss’s The Cat in the Hat and Pete Docter’s film Monsters Inc. demonstrate responsible behavior in interactions with children and show the flawed characters who though their journey have monster heroes who interact with human children and then accept responsibility for the messes they have created. The Cat in the Hat and Monsters Inc. portray a child’s adventure as a result of showing up unexpectedly. The Cat enters out of the blue introducing himself to the two children and begins creating chaos around the house because he’s being a careless cat. The Cat unlocks a crate and frees the two identical creatures with blue hair who rally round the Cat...

Words: 1274 - Pages: 6

Premium Essay

Nike Rhetorical Analysis

...The advertisement gets the audience attention effectively by utilizing the rhetorical element of pathos. The advertisement does this by using an overweight boy so that the viewers can in a way relate to this boy struggle of trying to lose weight and be active. By doing so the advertisement makes the audience feel empathy for the boy. The advertisement also appeals to your emotions by staying in just a single shot of just the boy jogging; by doing so you get a full view of the facial expression visually see he is motivated. The advertisement does not include any background music. All the audience can hear are the boy light steps, heavy breathing, and the voice of the man speaking. Although, there is no background music the advertisement still manages to be upbeat and inspiring to the audience. The advertisement effectively uses the rhetorical element of ethos. The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers...

Words: 277 - Pages: 2

Premium Essay

Nike History Essay

...Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture. Nike started with two key people that pushed this company Bill Bowerman , Co founder of Nike and olympic track coach, his search for lighter and much more durable racing shoes for his Oregon State track runners. Combined with Phil Knight's need to make a living while still living out his passion for the athletics. The two became friends over track and the desire to find products that gave a better performance than what was available to them at that time, between the two of them, the seed was planted and from that came the most influential sporting company. A key moment in Nike history was when Phil Knight traveled to Japan on a world-tour searching for a call on his life trying to decided what he was meant to do with this new goal on a random whim he...

Words: 918 - Pages: 4

Free Essay

Assistant

...ADVANCED MARKETING STRATEGY  362MKT Example on Nike Dr. Eric Chu 362Mkt‐2012 Example Company Background • NIKE, Inc. is the world’s leading innovator in  athletic footwear, apparel, equipment and  accessories. The mission of Nike is to bring  inspiration and innovation to every athlete in  the world. 362Mkt‐2012 Example Product Market • Garment Industry – The garment industry consists of different  categories of wearing apparels that serve both  beauty, comfortable and body protection. – Product categories could involve men wear, kids  wear, sports wear, ladies, … 362Mkt‐2012 Example Market Audit (1) • External Environment – By STEEPLE • Social factor: people are more concern with health,  fashion and beauty.  Diverse segments are emerging in  the garment industry. (Opportunity) • Technology: different material by nano technology  could help to build more comfortable garment for  consumer market. Different material available lead to  better design for manufacturers. (Opportunity) • Legal: pirated products costs a lot of money for  litigations in the industry. (Threat) 362Mkt‐2012 Example Market Audit (2) • External Environment – By 5‐forces • Supplier: supplier marketing in the garment industry  are mainly small low costs manufacturers in the area  and many suppliers are available. Suppliers bargaining  power to the industry is low. (Opportunity) • Buyer: Information transparency increase and there are  lot more competitive products for customers to choose...

Words: 888 - Pages: 4

Premium Essay

Air Jordan XX9: Brand Analysis

...There are numerous sneakers launched by distinct identified and unknown organizations for gamers each and every yr. Some sneakers are extremely unique and a few are costly. Nike, Reebok Jordan,Adidas are best brand identify who promote favourite sneakers for gamers. This 12 months Jordan business also reviled new sinkers and 1 is most latest Air Jordan and quickly its colorway are releasing quickly. An additional current release of jordan business Air Jordan XX9. The two Michael Jordan and Tinker Hatfield collectively launched Air Jordan series which gets to be most promoting footwear from the 12 months. At exact same time Jordan launched an additional pair of footwear Air Jordan III which can be depending on Chicago Bulls-themed edition which seems desirable for red lining and white brand.Shortly, it's turn out to be well-known as well as Michael says 17 from the 29 Air Jordan footwear. Jordan organization unveiled the 2nd edition of Air Jordan within a particular occasion which was black shade with 23 inch brand created for basketball gamers and athletes. Additionally, it attracts thoughts of player as well as other folks. Its reputation can also be raised to best. Nike announced that Jordan Brand endorser Russell Westbrook will launch air jordan shade way maybe throughout Oklahoma City Thunder's video games inside the 2014 NBA gaming. Nike also additional that Air Jordan XX9 will likely be greatest suit for basket ball gamers which might assist within the taking part in battle...

Words: 466 - Pages: 2

Premium Essay

Blue Jeans History

...Blue jeans! The most popular clothes in all the time. We see people wearing this invention on every day and any occasion. There is no fashion trend has been worn for this long as blue jeans. Jeans are an icon of fashion item, and they manufactured in many fits such as skinny, slim, straight, boot cut, low waist, anti-fit, and the classic. Jeans pants have increasing fashionable. The word "jeans" came from a material called Jean which is named by sailors from Genoa in Italy and they wore clothes made from it. Do you ever thought about jeans? How had it made and how it was invented? Jeans was invented by Jacob W. Davis in partnership with Levi Strauss & Co. In 1831, Jacob W. Davis was born and he was trained and worked as a tailor. He owned a tailor shop which is making tents, horse blankets and wagon covers for trains. Jacob was using a really heavy cotton fabrics named "Duck" and "Denim" which he is buying them from Levi Strauss & Co. The history of jeans is begun in San Francisco. One day, a lady customer came to his shop and asked for a clothes for her husband which has obesity and he couldn't find him a suitable clothes in shops. The lady has requested Jacobs two pants to be made as strong as possible. The tailor thinks about the copper rivets that he is using them on horses blankets and he put them on the pockets of the trousers so they don't tear. Then, these pair of pants get liked by people and became a very popular for heavy work. He had come up with an unusual way of...

Words: 908 - Pages: 4

Free Essay

Brochure

...Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Statistics and Facts on Nike Statistics and Facts on Nike A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best. Nike designers...

Words: 1167 - Pages: 5

Premium Essay

Demand For Sneakers Or Running Shoes

... Demand And Supply Sneakers or running shoes. Giving the economic situation the world is currently in, the market of certain products can be greatly affected depending on the demand and supply of these products. Sneakers or running shoes as it is, has an increasingly demand and supply curve considering the fact that, the world is highly increasing in both the youth and old age population. A high percentage of Americans strive to stay healthy which involve being physically fit. Running as we know, is what must people do to stay physically fit. This causes a high demand and supply for sneakers or running shoes. The demand an supply of sneakers can be influence by numerous factors. Demand, demand is the quantity of good or services buyers are willing and able to by at a particular time. There can be numerous factors influencing the demand for sneakers or running shoes. Price: price could be an important factor influencing the demand for running shoes. When the prices of running shoes dramatically increases, the demand for running shoes would decrease. on the hand , if prices for running shoes are reduced, demand will increase. Income could also be and important factor affecting the demand for sneakers. As consumer income rises, the demand for running shoes rises and decreases when consumer income decreases. The type of population. If the population has a high percentage of youths that like exercising, the demand for sneakers would increase. on the other hand, say...

Words: 864 - Pages: 4

Premium Essay

Nike Political Influence

...Nike, Inc is an American company started by Bill Bowerman and Phil Knight. Based out of Beaverton, Oregon, Nike was founded in 1964 under the name Blue Ribbon Sports. Bowerman and Knight changed the name of the company to Nike after the Greek goddess of victory in 1971. The Nike company designs, develops, and manufacturers athletic and active wear products including footwear, apparel, equipment, and accessories. The company started with one pair of running shoes and has grown into a multinational billion-dollar business that provides everything one may need to be active. Nike's success is in great part to the company's strong and ever evolving marketing strategies that continually meet the needs of their target demographics in unique and emotional...

Words: 910 - Pages: 4

Free Essay

Project

...1   Table  of  Contents   Executive  Summary   ...............................................................................................  3   Intro  ......................................................................................................................  4   Issues  &  Outlook  Profile  .........................................................................................  6   Mission  and  Strategy  ........................................................................................................................................  6   Key  Issues  ..............................................................................................................  8   Slow  to  Innovate  .................................................................................................................................................  8   PC  Market  in  Decline  ........................................................................................................................................  8   Mobile  Device’s  Poor  Performance  ............................................................................................................  9   The  External  Environment  ....................................................................................   10   PESTEL  Analysis  ............................................................................

Words: 8505 - Pages: 35