Premium Essay

Domoino Pizza

In:

Submitted By theminggiie
Words 997
Pages 4
Domino’s Pizza
Domino’s pizza is the second-largest pizza chain in the United States, founded in 1960 by Tom and Jones Monaghan. Domino’s open it first international locations in 1983 in Canada and Australia which lead Domino’s pizza become an international pizza delivery corporation. It has more than 9,300 corporate and franchised stores in 65 international markets and all United State.

Problem
1. Domino should maintain low-cost or focusing more health conscious approach which leads to higher price.
2. How can the company maintain efficiency in this high competitive environment which most of the firms provide almost the same product as now Domino is number two in the market.
Analysis
Five Forces Model
Bargaining power of suppliers is low due to undifferentiated product from suppliers, low switching cost and easy to switch, and also lots of substitute of supply.
Bargaining power of customers is low as the customers do not buy large volumes, no concentration of buyers.
Threat of new entrances is high due to high capital requirement to set up the chain, product differentiation expense required and cost disadvantage from similarity in product offering.
Threat of substitutes is high due to lots of substitute and low switching cost.
Competitive rivalry is high due to there are many company offer the same product and compete in the saturate market.
Domino’s Pizza internal and external analysis. Strengths | Weakness | - Currently operate in more than 60 countries.- Number 1 in the pizza delivery segment and No.2 in the top U.S. Pizzerias.- Strong network in franchised and company owned.- Strong brand equity.- Effective supply chain management.- Heavy advertising to build brand image.- Leader in online and mobile ordering. | - High fat contain in product.- Lack of organic food.- Its menu not much modified compare to other competitors. |

Similar Documents

Free Essay

Story

...Kyrsten Arnold Period 4 11/1/11 Scary Story This was going to be a scary night. First, at dinnertime, my mother, father, and I had the normal Friday night meal, pizza. All three of us had gathered in the family room and ate in silence as we watched my dad’s favorite TV show “Chopped”. After I finished my last delicious bite of pepperoni pizza, I became tired of cooking competitions, so I began to wash my dishes. As I did I took a glance out the window in front of the sink and had to do a double take, because there, slightly behind a tree, only a few yards behind my house was a tall man in a long dark coat and a pitch black hat. I blinked several times and rubbed my eyes. When I looked back, he was gone. Phew, it was just my eyes playing tricks on me. I let out a relived sigh as I finished my dishes and headed up to my room to read my book. Next, at bedtime, just as I was about to pull the sheets over me, I saw him again, but he looked different. He stood in rags and this time I could see his face. His pale face was like that of a vampire and his dead gray eyes burned into mine. Then I realized he was carrying something big. My eyes grew wide and I rubbed them frantically, but when I opened them again he was still there and had moved even closer to the house. As he moved forward he stepped into a pool of moonlight and I could see what was in his hands. A chainsaw. A bloody, red chainsaw was what he carried. I wanted to scream but my mouth felt dry and scratchy, like...

Words: 870 - Pages: 4

Free Essay

Jobs

...I made sure I was early so that I would make a good first impression. After I clocked in I made my way into the kitchen where I heard loud rap music. There was no one in the French fry smelling kitchen when I first walked in. I was a little confused to why I was hearing Method man and Redman blasting out of the speakers because no one was around. I began to take off my jacket when one of the older employees came out of the freezer with a large box of pizza dough. He introduced himself as Gary and told me that he was going to be training me tonight. It was Six O’clock and the Celtics game started at seven. We had an Hour to pre make pizzas and store them in the freezer. Gary started to show me how to make the pizzas. The dough was the hardest part. I kept getting holes in the dough whenever I would try and knead it. I eventually somewhat got the hang of it. I made about four pizzas and he made the rest. We had ten total pizzas made and it was about to be game time. Gary started to pop a few of the pizzas in the oven. Orders started to come in at the same time and that was my job. I can remember my first order was a BBQ...

Words: 1093 - Pages: 5

Free Essay

Pizza

...management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our warm welcome to our customers and to increase their enthusiasm and interest about our pizza. It was also traced with a touch of yellow to brighten up the mood in each valued customer. We used these different colors because of their positive energy which we hope will transcend into our business B. STORE LOCATION * The business is located...

Words: 7916 - Pages: 32

Premium Essay

Warning: Contents May Make You Want to Order a Pizza

...YOU WANT TO ORDER A PIZZA Scene One: Once Upon a Dinnertime Mary is hanging out with a few friends and her brother. She wants to order pizza tonight, but can’t afford to do so all by herself. She won’t be able to get what she wants unless she can convince all of the others to chip in for pizza, but she has her skills from English class to help her in her mission! Our story begins… Mary: (writes on whiteboard) “Thesis: We should order a couple of pizzas for dinner tonight.” Mary: (looks over at the people watching TV) Guys? What do you think? Chris: Maybe. What do the rest of you… hmm, maybe we’d better wait for a commercial. Well, I’m paying attention. Why pizza? Mary: Uh… hmm. Chris: Also, since when do you have a whiteboard in your living room? Mary: (writes) “Pizza was a regular dinner in my family, growing up. My brother and I were always happy when our parents said, ‘Pizza night!’ Both our parents worked, which meant that there was often no one with much time to cook. They enjoyed the break from cooking, and we all enjoyed the pizza (and the break from washing dishes). We’d only have it once every couple of weeks, though, so we never got tired of it. Basically, pizza is great.” Chris: o_O What was that? Mary: I was showing that pizza is delicious! …And time-saving and stuff! Chris: …Where did you talk about pizza being delicious? I just saw a story. Mary: In the middle! I said we all enjoyed the pizza. Chris: Um. I barely...

Words: 1768 - Pages: 8

Free Essay

First Date

...It was a beautiful fall evening. The sun was just beginning to give way to incoming twilight. I could smell winter in the air, even through my closed window. Soon there'd be snow on the ground. Matchbox Twenty was playing on my clock radio. I want to push you around...” The mood was set for a soft autumn night. However the mood inside my room was quite different. I was running around trying to do a million things a one time. My makeup was all wrong for my outfit. My hair was too big, no, now too flat. My stomach was rolling inside itself. My poor tummy was on tumble dry and I couldn't quite get it to stop. I couldn't find my shoes; my shirt had foundation on the side. What I really wanted to do was to sit on my bed and cry. Brian had called twenty minutes before the chaos. I could not believe he had called me. He probably thought I was stupid because I was so tongue-tied. He asked me if I would mind coming to dinner with him and a few of his friends. Would I mind? Do cows moo? The horn honked. My frustration grew. If this was a real date, my first one ever, shouldn't he come to the door and pick me up? Maybe take my arm in his and lead me to the car? I had envisioned my first date to at least start off right. This must be an omen. I walked out the door. The moment I heard the click of the lock I knew I looked horrible. A million thoughts raced through my mind, among these were the fact that I should have worn the blue shirt, my hair looks horrible, and oh God everyone is watching...

Words: 778 - Pages: 4

Premium Essay

Week 1

...The importance of making this business a success is increasing profitability, reducing the waiting time in the restaurant, and having a process implemented that will maintain a balance between the demand for service and the capacity of the system to provide the service to customers. Customers are dissatisfied with the wait time and it necessary to evaluate the customer population, customer que wait times, the servicing system, and develop a priority rule for determining who is served next. The current business flow through process at the pizzeria is: 1. four servers 2. two kitchen staff 3. four manual ovens 4. 14 tables that seat four with no other table seating types available 5. Cream puffs product in addition to Pizza and uniqueness. As the business is being passed down, it is important for the successor to recognize the learning curve and understand the restaurant as it functions today. During peak times, the pizzeria staffs four wait staff and two kitchen workers. With customers arriving in groups of two to four every three to five minutes there are only 14 4-top tables, but no 2-top tables to seat each party. The entire process from when a customer walks into the pizzeria to the time they leave takes 53 minutes. Eleven of the minutes are consumed just waiting to be seated at an open table and another 13 minutes are consumed back in the kitchen processing the order – room for improvement. Applying the learning curve theorem By turning four of the 4-tops into...

Words: 797 - Pages: 4

Free Essay

Operations

...Simulation Introduction “Applying the Learning Curve Theory” simulation regards around Mario’s Pizzeria, a pizza parlor based in Palm Springs, California. Mario’s pizzeria is a successful business in Palm Springs that is known for its originality and freshness in taste. Mario, the owner of Mario’s Pizzeria, examines his grandson’s capability of managing Mario’s Pizzeria. He will test his grandson’s management abilities and will declare his grandson the heir of Mario’s pizzeria if his grandson is successful. In this simulation, one will run the restaurant as if Mario’s grandson and will use his/her knowledge from the previous business classes. The student’s goals are profit maximization and minimization of wait time for customers. Optimization of both factors is the key to success in this situation. Learning Curve Theory First step is identify whether the current table set up is appropriate for this business situation. I set a cost of 20 dollars per day for ten tables of four people. 95.71% of the four table sets are exploited at $20; 87.27% of the two table sets are exploited at $16. The operating staff of four people is operated at 86.94% with a mean, standard deviation, and total cost of $8.00, $2.12, and 200 dollars per day. The operating kitchen staff is employed at 65.14 percent efficiency with two people and a mean, standard deviation, and total cost of $3.00, $1.00, and $160.00. Altering the values of table sets and kitchen/waiter did not increase the profits as decreasing...

Words: 626 - Pages: 3

Free Essay

Domino´S Pizza

...1. ¿Qué pasos muestra el Pizza Tracker para el usuario? Pasos: 1. Orden puesta 2. Preparación 3. Cocción 4. Control de calidad 5. Entrega Finalmente para darle seguimiento el cliente introduce su número de teléfono para poder darle seguimiento a su pedido. 2. ¿Cómo mejorar el Pizza Tracker hacia el usuario? El pizza traker de Domino’s permite a los clientes hacer sus pedidos en línea y a su vez rastrear los mismos. Este sistema permite a los clientes ver una versión fotográfica simulada de su pizza mientras esta es personalizada, Pizza Tracker muestra una barra horizontal que rastrea el progreso de un pedido en forma gráfica ; A medida que Domino´s completa cada paso del proceso de cumplimiento del pedido. Cabe señalar que también tiene la ventaja de que no tiene que moverse a la pizzería, esto le ahorra tiempo y dinero. 3. Sería una influencia del servicio del Pizza Tracker para pedir una pizza de Domino’s, en lugar de una cadena de la competencia? ¿Por qué o por qué no? Sí, porque con este servicio, el cliente puede darle seguimiento a su orden para saber en donde encuentra exactamente, es una forma de convencerlo para que las pizzas de Domino’s en lugar de elegir alguna otra pizzería de la competencia   4. ¿Qué mejoras le haría a la característica de la realización de pedidos? Integrar un sistema de software, para mejorar la coordinación y la toma de decisiones. También muy importante los sistemas de administración de la cadena de suministros ya que...

Words: 332 - Pages: 2

Free Essay

Why the Big Green Egg?

...Edgar Benitez Professor Stephanson September 29, 2014 Why Is The Big Green Egg The Go-To Grill You Ask? So you want to purchase a new grill? You go to some local store with half a dozen models to choose from and you get confused. What size should you get? Who makes a reliable and easy to use grill? Do you want charcoal or gas? There are hundreds of questions you can ask, so I am going to try and help you out. In the third century C.E, the Japanese adopted domed cooking vessels from the Chinese Qin Dynasty called “kamados”, which has been translated to mean oven, stone, heater or fireplace. Initially, pots were hung over the fire inside the kamado, and eventually a form of cooking grid was fitted inside for grilling and roasting meats. Now fast forward a bit, during World War II, U.S. servicemen discovered kamados in Japan. They loved cooking in them and shipped them back after the war. The kamados were an unusual but exciting alternative to the barbecue grills of the day, but were soon sold to them due to their great results. When looking to buy a new grill, home cooks should consider the Big Green Egg because this grill seems impervious to weather, its accessory collection surpasses any other, and, most importantly, the flavor you get out of this grill is phenomenal. Home cooks need a grill that is reliable and comfortable. The Big Green Egg is known for its high quality customer service and support. Their home office, based out of Atlanta, GA, has been there since...

Words: 1054 - Pages: 5

Premium Essay

Blahblah

...thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they brought with them an appreciation for this great tasting food, and the growth of the U.S. pizza consumption began and today pizza is one of the most favorite food of many Filipinos, according to European nutrition research on the eating habits of people with cancer of the mouth, esophagus, throat or colon, showed those who ate pizza at least once a week had less chance of developing cancer. B. Name and Location of the Firm A business name is one of the most essential things to be prepared in starting a business. PIZZAPA came from the words, pizza and pasta which serve as the specialty of our business. Aside from that the reason why we choose that name “PIZZAPA” because it is originated from the word “Pizza pa” (pizza + isa pa = PIZAPA) so that customers would easily recognize what is our product. The exact location of the said business will be at area...

Words: 318 - Pages: 2

Free Essay

Odor on Memory

...randomly assigned to one of the two different conditions; one being a pizza odor filled room and the other an odorless room. Materials The materials used in our experiment were a cheese pizza from the supermarket Fresh and Easy, the pizza was used in one of the two conditions to fill the room with its overpowering stench. A consent form which was given to the participants before the experiment was conducted. They were given a pen and a standard sized piece of paper (8.5" x 11") to write on. We used an Apple brand iPad to run a PowerPoint slide show of the words to be memorized and a timer on an Apple brand iPhone to time the participants after the slide show to see how many words they were able to recall from the word list shown on the slide show. Stimuli The stimuli used for our experiment was a word list generated from the Vancouver Word List. We used a number generator to randomly select number and then matched the corresponding number from the word list and used the word that went with that number in our word list. We also made a separate word list by using Google and searching some other odor related words, and since one of the conditions used would be a pizza odor we constructed a third word list through Google search consisting of Italian food related words. From the three lists we randomly assigned the words into one list. Procedure Each participant would walk into one of two conditions, either a pizza odor or an odorless room with an experiment conductor; sit down on...

Words: 454 - Pages: 2

Free Essay

Truearth

...portion of pasta and sauce making it convenient to cook. * TruEarth enjoyed the first mover advantage in market. * Cooking the pasta was quick and easy. Each package recommended the best sauce option. The consumer did not have to do any guess work. * The package came with instructions to customize the meal if desired, like add grilled chicken or shrimp. Pizza vs. Pasta: Opportunity- | Pizza | Pasta | Market size | $5.8 B | $4.4 B | Customer perspective | Indulgence | Meal | Source of extra revenue | Customer may purchase multiple toppings | Customer will purchase only one sauce for one packet of pasta | Competition | Local pizzerias, National and international chains, Kraft, Nestle | Rigazzi | First mover advantage | Rigazzi was developing a similar concept. So if TruEarth does not act quickly it may not have first mover advantage. | Yes | Price | $8.00 + $3.50 | $5.75 + $ 4.50 | All commodity Volume | 40% | 50% | Pizza vs. Pasta: Development process– Answer 2: Answer 3: Exhibit 6 shows the results survey conducted to find out the most significant attributes of pizza. The...

Words: 815 - Pages: 4

Premium Essay

Dumpster Diving

...is convinced that a lot of perfectly good food is discarded daily. Canned goods turn up fairly often in dumpsters and are among the safest foods; however, some canned foods can cause fatal diseases like botulism. Dried foods such as crackers, cookies, cereal, chips, and pasta are usually safe to eat once they are free from visible contaminates. Raw fruits and vegetables are usually safe except for the rotten ones. Confectionery like chocolate and other hard candies are also safe since candying is a method of food preservation. Carbonated beverages tend to be good if they still fizz and alcoholic juice mixes are always appreciated. The author also scavenged pizzas from a dumpster behind a pizza delivery shop. Prepared food was usually not safe, but he retrieved the pizzas immediately after the shop was closed. These extra pizzas were due to prank calls, incorrect orders, or customer rejection and were perfectly good...

Words: 803 - Pages: 4

Premium Essay

Zios Pizzeria

...PIZZERIA HISTORY OF THE BUSINESS Serving affordable, hot and mouth-watering pizzas and pastas in the cold city of Baguio, ZIO’s Pizzeria paves its way as one of the best known Italian-Filipino fusion pizza parlor in the city. ZIO’s Pizzeria started in 2007 as a small, two-story pizza house located at # 168 Military Cut-off, Baguio City. Since becoming a hit pizza parlor, it branched out one more restaurant located # 27 Leonard Wood Road. The success of the restaurants eventually led to the birth of sister restaurant; the Kubong Sawali (well-known for authentic Filipino and Ilocano dishes) located at # 165 Military Cut-off. Under the perseverance plus the leaderships of owner Mr. Emilio S. Aglicol Jr. and his long-time partner and friend, Mr. Henry G. Revilla, the three restaurants are merged into one entity known as ZIO’s Corporation which was registered on mid-January 2013. Today, ZIO’s Pizzeria stands out as one of the most affordable and also one of the best pizza houses in the city of pines due to the persistent nature of the management and staff, countless product innovation and improvement plus the warmest of customer service. NATURE OF BUSINESS OPERATION ZIO’s Pizzeria is one of the restaurants owned by ZIO’s Food Corporation. It is a fusion of Italian and Filipino restaurant serving a wide selection of vegetarian pizzas and pastas. Aside from walk-in operations, the pizza house also have a delivery system and catering services for government and corporate...

Words: 1699 - Pages: 7

Premium Essay

Pumpkin And Mysterious Fall Pizza

...a healthy and tasty fall pizza. Here are a few fall ingredients as well as suggestions on how to use them in order to make a great pizza. Pumpkin Pumpkin can be used in a wide variety of different dishes, and it can be great on pizza as well. For your pizza, you are going to need to purchase a pumpkin and prepare it before you can use it on the pizza. You’ll need to cut up the pumpkin and roast it until it is soft, and then use the soft roasted squares on your pizza. • Sauce: When it comes to sauce and pumpkin pizza, keep the sauce light and thin. The pumpkin itself is soft and juicy and can be overpowered by a lot of sauce and create a pizza that is a little too juicy....

Words: 467 - Pages: 2