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Don Don

In: Business and Management

Submitted By butterfly1000
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DON DON
The Case of Slovenian Gazelle

1. Evaluate Don Don´s major resource strengths and weaknesses
For every company it is important to know its strengths and weaknesses. Recognizing them helps managers to add value to the product or service, recruit new customers, and retain new loyal customers. With analysis of the company´s strengths, a marketer can identify expertise and advantages that are held over the competition. Moreover, identifying weaknesses shows marketers where is still a possibility to improve the performance of the business is.
Don Don´s strengths: * A brand name * A marketing – oriented company * An excellent staff with strong knowledge and expertise * Ability to recognize customer needs and wants, and to fulfil them with tailor – made products and services * Business reputation of being innovative * Extremely efficient production and distribution systems * A broad range of products * Customer loyalty
Don Don´s weaknesses: * Limited financial resources dedicated to advertising and promotion activities * No systematic engagement in marketing communication plan * Lack of marketing expertise * They have yet to capitalize on the trend of healthy lifestyle and eating * Bad design of their website, detailed information about their products is not available * The website in English language is not available
In my opinion, Don Don still has a lot of opportunities for improvement and growth in their business. They have a great knowledge, expertise and dedication to turn their weaknesses into their strength and create a great added value for their already existing and future customers.
2. Identify Don Don´s sources of competitive advantage
One of their biggest competitive advantages is branding. They were the first Slovenian bakery that developed a new brand name for pastry products: Tvojih

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