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Donald Trump Competitors

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16) Currently, Donald Trump does not have any true branded entertainment. The closest branded entertainment he has now is his television interviews, but those may not be considered traditional ‘entertainment’.

Before he ran for office, his main source of branded entertainment consisted of talk show interviews, his comedy central roast, and predominantly The Apprentice television series. This entertainment allowed for him to develop into the persona of a wealthy, powerful, and savvy businessman who was tough and honest.

Throughout his presidential campaign, he was able to leverage his outrageousness and celebrity status to gain appearances on entertainment shows such as Saturday Night Live and The Late Night Show with Jimmy Fallon. These types of appearances may have been extremely beneficial for Trump as they not only gave him free publicity, it allowed him to appear as a non-threat or a joke in the political race. In other words, all the jokes made at his expense allowed him to become a punchline that almost everyone was talking about

Given the current circumstances, there would not be a new and effective way for Trump to produce branded entertainment. He may be able to appear on more entertainment talk shows, however, now that he is president the audience’s reception of him would be …show more content…
His brand is change, and he has one clear goal of restoring the country of the United States to a more prosperous time. However, as previously mentioned, his brand is certainly interpreted in many ways. For example, his slogan Make America Great Again has been clear from day one. What consumers take away from this message will drastically vary. For an avid Trump supporter this slogan mean bringing back all of the lost American jobs and putting American’s first. For a consumer who is anti-Trump, this slogan may mean America is going backwards in terms of acceptance and progressive

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