Donatos- Finding The New Pizza

Done BY- Group
T.Y-B.B.A
Bevinda Pereira-1227
Jannike Maricel-1208
John Gonsalves-1217
Ian Barua-1204
Jeenal Redkar-1229

Donatos: Finding the New Pizza Case Discussion Questions
1. Map the research design used by Donatos for new product development.

Donatos started its research-based product development process to determine that the low-carb craze was no fad. The process starts with is developing the product prototype, followed by employee taste testing, concept screens (where participants, usually in a central location, are shown photographs of food products, and then queried about the item’s uniqueness, brand fit, price attractiveness, and the likelihood of purchase if the product were available), and ultimately in-restaurant tests in two or more restaurants within the chain. In-restaurant tests also include participants completing a self-administered intercept survey or, for delivery customers, a call-back phone survey.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

According to Cooper’s Business Research Methods, the exploratory phase of the research process uses information to expand understanding of the management dilemma, look for ways others have addressed and/or solved problems similar to the management dilemma or management question, and gather background information on the topic to refine the research question. interviews with experts and other individual depth interviews, and group discussion or some combinations of these. Donatos monitors its monthly Wassup Meetings, where each employee brings knowledge of an element from popular culture and explains its affect on Donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 health focus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits

Q.3) Evaluate the test market Donatos used.what were its advantages and dis-advantages?
Ans- Donatos started its test market with Research based development Process, The Process typically starts with-
Developing the Product Prototype and employee taste testing concepts- where Participants usually in a central location are shown photographs of food products and then queried about it uniqueness.
Advantages
Getting Appropriate Feed-back or customer Preferences
Competition
Displaying sample Pictures of new food products reaches customers attention
Speed to Market
Problems can be detected much earlier

Dis-Advantages
Adding cost Product to the company.

Q-4) what measurement scales would you have used on the survey that was part of the in-restaurants product tests?
Ans-