Premium Essay

Doncaster

In:

Submitted By digger
Words 499
Pages 2
Josiah Doncaster Ltd.
Josiah Doncaster Fine Household China Standardized product High Voltage insulation Standardized product

New Product Development
Proposal

New Product: →

Filter which are used in factory machinery. As an advantage they use scrapped cermaic parts which can be used as a raw material for the filters to produce at a cheap price. The Objective is a 25% market share.

Market Situation
Market Size: 1 million units at 4.50 pounds, market size 4.5 million pounds
15 15% Western Ltd other competitors

85 85%



No technical barrier to enter the market

Financial Data
Josiah Doncaster
Sales in units Fixed cost/unit Variable cost/unit Total cost/unit Sales price per unit loss/profit per unit Gross margin Year 1 100000 1,8 2,12 3,92 3,48 -0,44 -44000 Year 2 150000 1,2 2,12 3,32 3,48 0,16 24000 Year 3 250000 0,72 2,12 2,84 3,48 0,64 160000

Western Ltd



Estimated costs after Doncaster market entrance. Western Ltd is about to lose 10 % market share in the first year, 15 % in the second year, and 25% in the third year.
Sales in units Fixed cost/unit Variable cost/unit Total cost/unit Sales price per unit loss/profit per unit Gross margin Year 1 765000 0,13 2,7 2,83 4,5 1,67 1277000 Year 2 722500 0,14 2,7 2,84 4,5 1,66 1200500 Year 3 637500 0,16 2,7 2,86 4,5 1,64 1047500

Conclusion
• • If Western would stay at a unit price 4,50 they would loose their market shares to Doncaster in the long term. Figures above are without pricing strategy actions from Western Ltd. We assume they would react also with discount strategies to fight for the market share. If they would do so, with their high margin, Doncaster would not reach their objectives any more. Doncaster has no name/image and a not so well association with air compressors Western has established themselves in the market with their quality already. Customers trust them.

Similar Documents

Premium Essay

Doncaster

...Josiah Doncaster Ltd. On the 4th of March, the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda, as before, was what decision to take on the proposed New Product Strategy, which arose out of the Consultant's Report commissioned by the Marketing Director. Established in 1740, the company had built up a worldwide reputation for fine household china. Its management was paternalistic, very conservative financially, and committed to preserving company traditions. Yet over the last 10 years the company had extended its product range into industrial porcelains for high-voltage insulation, and it had been very successful. Bill Hawkins, the newly appointed Marketing Director, opened the meeting with an aggressive presentation. At 35, he was a good 20 years younger than anyone else on the Board; and with a Harvard M.B.A., he was the only member of the Board with formal management training. 'I hope that certain members of the Board have reconsidered their positions since our last meeting. As far as 1 am concerned, my recommendations of three weeks ago still stand. Let's go through them once again, shall we? What are the main facts from the Consultant's Report? Let's take them one by one, shall we? (a) At a £4.50 selling price per filter unit, and a market size of 1 million units, the present market size is £4.5 million. (b) One company, Western Ltd, has an estimated 85% market share. (c) The market does not like working under a monopoly...

Words: 1690 - Pages: 7

Free Essay

Doncaster

...Job analysis is the important process of identifying the content of a job in terms of activities involved and attributes needed to perform the work and identifies major job requirements. Job analysis was conceptualized by two of the founders of industrial/organizational psychology, Frederick Taylor and Lillian Moller Gilbreth in the early 20th century.[1] Job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. Through job analysis, the analyst needs to understand what the important tasks of the job are, how they are carried out, and the necessary human qualities needed to complete the job successfully. Essentially, job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. The process of job analysis involves the analyst describing the duties of the incumbent, then the nature and conditions of work, and finally some basic qualifications. After this, the job analyst has completed a form called a job psychograph, which displays the mental requirements of the job.[2]The measure of a sound job analysis is a valid task list. This list contains the functional or duty areas of a position, the related tasks, and the basic training recommendations. Subject matter experts (incumbents) and supervisors for the position being analyzed need to validate this final list in order to validate the job analysis.[3] Job analysis is crucial for first, helping individuals...

Words: 1167 - Pages: 5

Premium Essay

Josiah Doncaster

...Josiah Doncaster Ltd. On the 4th of March, the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda, as before, was what decision to take on the proposed New Product Strategy, which arose out of the Consultant's Report commissioned by the Marketing Director. Established in 1740, the company had built up a worldwide reputation for fine household china. Its management was paternalistic, very conservative financially, and committed to preserving company traditions. Yet over the last 10 years the company had extended its product range into industrial porcelains for high-voltage insulation, and it had been very successful. Bill Hawkins, the newly appointed Marketing Director, opened the meeting with an aggressive presentation. At 35, he was a good 20 years younger than anyone else on the Board; and with a Harvard M.B.A., he was the only member of the Board with formal management training. 'I hope that certain members of the Board have reconsidered their positions since our last meeting. As far as 1 am concerned, my recommendations of three weeks ago still stand. Let's go through them once again, shall we? What are the main facts from the Consultant's Report? Let's take them one by one, shall we? (a) At a £4.50 selling price per filter unit, and a market size of 1 million units, the present market size is £4.5 million. (b) One company, Western Ltd, has an estimated 85% market share. (c) The market does not like working...

Words: 1689 - Pages: 7

Premium Essay

Geotechnical Engineering: The Delinquents

...ID Number: 7697449 CONTENTS 1. INTRODUCTION 2. SITE INVESTIGATION i. Site Inspection ii. Geology 3. SITE PREPARATION 4. FOUNDATIONS 5. OVERALL ASSOCIATED COSTS 6. CONCLUSION 7. REFERENCES INTRODUCTION In consideration of Doncaster rapid expansion in terms of both residential population and commercial growth, the Victorian Government has appointed Swinburne’s design team, ‘The Delinquents’, with the task of linking Westfield Doncaster to Box Hill Station, via rail link. The part played by the Geotechnical Engineer involves investigating the project site and outlining the needs of the project in consideration of the natural materials found...

Words: 1707 - Pages: 7

Premium Essay

Environmental Impact Assessment

...Assessment Task 1 – Environment Impact Assessment: Screening and Scoping Report Due: Monday 9 September, 2010 You are employed as a Project Officer within the Environmental Assessment division of the Department of Planning and Community Development. You have sat in on a Technical Reference Group to oversee the preparation of an EES, so you have a reasonable idea of the processes for the screening of proposals and what an EES involves. The Minister has asked you to advise him on the need for an EIA for a proposal that is being developed, and is likely to be referred to him: in which case the Minister will be required to make a decision about whether an EIA is required. The proposal to be considered is the Doncaster Rail Study Phase One Final Recommendations Report. http://www.doncasterrailstudy.com/ (with specific reports to be found in http://www.doncasterrailstudy.com/publications/) In accordance with normal practice, you will report your investigation to the Minister through a Memorandum (Memo) of 2000 words; this will form the basis upon which the Minister makes his decision. In the Memo you want to provide an overview of the need for an EIA. If one is needed you will be giving the rationale for this and will outline the general structure and contents of the EES. For this you will be considering the scope of the EES and the main topics to be included (following the contents of an EES outlined in the EES Guidelines). You want to give particular...

Words: 644 - Pages: 3

Free Essay

Qwadasd

...of this form. By signing and submitting this Application for Employment to T.G.I. Friday’s Asia Pacific Pty Ltd (“T.G.I. FRiDAY’S”) you acknowledge and fully understand that T.G.I. Friday’s does not provide feedback to unsuccessful applicants. PERSONAL DETAILS: Full name: Address: Telephone number: (home) Date of birth: Age: (mobile) POSITION APPLIED FOR: Which area of the restaurant would you prefer to work in? Please note you must have at least 1.5 years Bar experience to apply for a bar position Kitchen Bar Waiter/Waitress Host If you are applying for a position Front of House (Bar/Waiter/Waitress/Host) do you have a current RSA valid for the state you wish to work in? Yes No Which restaurant location are you applying for? Doncaster Jam Factory Epping Marion SA Fountain Gate Macquarie NSW Forest Hill Chase Melbourne Central Freshwater Place Southland Maximum hours available to work per week: Date available to commence: / / AVAILABILITY: Please indicate the hours you are available to work. Our working day may be made up of many shifts including early mornings, days, afternoons and late nights. The minimum allowable employment period is 2 hours per shift. FROM MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY TO EDUCATION: Are you a student? Yes No What are you studying? What year does your course finish? If you are not a student what is your highest level of Education? OTHER SKILLS/COURSES: (please complete if applicable) What other courses...

Words: 598 - Pages: 3

Premium Essay

Essasy

...| | | | |East Doncaster Secondary College | | |Year 8 Physical Education – Semester TWO 2014 | | |ANALYSING SKILLS Assignment | AUSVELS Standard – Movement and Physical Activity Progression Point (8.5) – Student identification of skills and strategies used in specific game situations. BACKGROUND In order for someone to have complete control when performing a skill in a game situation, they need to be able to perform under varying conditions. This involves being able to perform different movement skills. Movement can be categorised into three (3) groups: Locomotor Movement Skills – used when the body is travelling from one place to another. Examples – running, skipping, swimming, paddling and rolling (tumbling). Non-Locomotor Movement Skills – involve little or no movement of the body from one place to another. Instead, they require movement on the spot. Examples – pivoting, spinning and stretching. Manipulative Movement...

Words: 539 - Pages: 3

Premium Essay

Dance

...Lewis Scott Mr. Serri 11/3/11 English 11-1 The Great Gatsby Character Questions It is almost impossible to grasp anything fully from one side. To truly understand a 3-dementional item you need at least two different angles. This is precisely what makes Nick Carraway the perfect narrator for The Great Gatsby. He is a stranger in a strange land, who sees the most eccentric part of the east coast. Therefore, the reader not only gets his own perspective on the situation but sees through Nick’s fresh pair of eyes. Also Nick has two very key personality traits, unique to the mid-west, which make him the ideal narrator for The Great Gatsby. He restrains his judgment and he is a good listener. His listening skills give him a sense of trust and people respond by telling him certain secrets. We definitely see this with his relationship with Gatsby. Nick’s opinion of Gatsby changes drastically, along with the reader’s. Ultimately, Nick believes Gatsby. Gatsby, on their ride together, tells Nick about his life. Our unbiased narrator seems to pass a little judgment on his neighbor’s story. “And with this doubt his whole statement fell to pieces and I wondered if there wasn’t something a little sinister about him after all” (p. 66). This is mentioned after Gatsby talks about his Oxford education. It is clear that Nick, at first, does not believe most of what Gatsby is saying. It is funny how his perception changes as the conversation continues. Once Gatsby mentions his wartime...

Words: 572 - Pages: 3

Premium Essay

Qantas

...the brand. Of course, the idea is not new, and it really good, that the management admitted it in the interview: “There are some analogies to what Coke did, which was a great campaign, and also Bonds, but we’ve got our own twists on that”, but it will always touch people, when the campaign is devoted to them, but not made around the brand itself. The target audience of the campaign is really big. But, also a huge segment of the participants will be teenagers and young people under 20, unable to pay for the tickets. Their aim is to get to any social event, to become popular in a class, among their friends, and it is also a big fun to use photo kiosks at Westfield shopping centres in Chatswood (July 5-8), Bondi Junction (July 12-15) and Doncaster (July 12-15) where people can get a hair and make-up ‘touch up’ and a professional photo to be used to participate in the campaign. What is the objective of people to be involved in it, if they are used to fly with another airline or he is one of those passengers, whose flight was canceled last year? I...

Words: 687 - Pages: 3

Premium Essay

Template Essays

...Assignment Two Inclusive Teaching and Learning Approaches UNDERSTANDING AND USING INCLUSIVE TEACHING AND LEARNING APPROACHES IN EDUCATION AND TRAINING References 1. Madeley, C. (2014) Level 3 Award in Education and Training. Oldham. ELM Training Presentation; taken from a powerpoint presentation dated March 2014. 2. Morley, J. & Wordsworth, M. (2011) PTLLS made easier, Doncaster: Highfield.co.uk.limited 3. L.Walklin. Stanley Teaching and Learning in Further and Adult Education (1990) Thornes (publishers) Ltd 4. David Kolb's Model of Learning Styles (1981) Online http://www.lifecircles-inc.com/Learningtheories/constructivism/kolb.html (5/3/2014) 5. Human Rights Act 1998 http://www.legislation.gov.uk/ukpga/1998/42/contents (5/3/2014) 6. Equality Act 2010 http://www.legislation.gov.uk/ukpga/2010/15/contents (5/3/2014) 7. Engage and motivate Learners https://ctl.utexas.edu/teaching/engagement/motivate_students (13/3/2014) 8. VARK Fleming and Mills (1992) http://www.vark-learn.com/english/page.asp?p=categories (5/3/2014) 9. http://www.equalityhumanrights.com/advice-and-guidance/equal-rights-equal-respect/resource-toolkit/lesson-plan-ideas/lesson-4-diversity/ (13/3/2014) 10. http://www.youtube.com/watch?v=uQAmdZvKf6M (13/3/2014) Understanding and Using Inclusive Teaching and Learning Approaches in Education and Training 3.1. See Micro Teach session plan 3.2. Using my selection of teaching methods covers the three learning styles which people have...

Words: 581 - Pages: 3

Free Essay

The Flying Shuttle

...is because when he was a kid, he worked in his fathers wool manufacturing mills, and soon became the manager for one of these mills. In May 1733, the Flying Shuttle was patented for use (The “Flying Shuttle” 2). Angered by the new competition, weavers wrecked Kay’s house, and destroyed his weaving machines, also known as a “Loom.” Costs of operating this new machine halved labor costs so this brought in great curiosity from other industries as well. People were quick to adopt Kay’s new invention (The “ Flying Shuttle” 2). This invention brought up a new way for mechanical looms, but in about thirty years, a power loom would be invented by Edmund Cartwright in 1787 (Flying Shuttle 1). This power loom was first put into business in Doncaster, England manufacturing cloth. Even later, a steam powered loom was created by using alcohol, along with a machine used to make rope. (Power Loom, Edmund Cartwright (1743-1823). A modern loom, is usually controlled electronically, the shuttle though, is a narrow piece of wood or...

Words: 694 - Pages: 3

Premium Essay

The Abc Murders

...ABC railway guide is found, and Andover is marked. The police believes that this is just a coincidence, and that the letter and the murder are not connected. On the very same day, Poirot receives another letter. This time it tells Poirot, to look out for Bexhill on the 25th. On the 25th another woman is found dead. This time it is Elisabeth Bernard. Once again, an ABC railway guide is found on the body, and it is opened on Bexhill. The Police slowly starts believing that this is not just a coincidence. He receives the third letter three days late due to an error in the address, written on the letter. The next morning, a Sir Carmichael Clarke is found dead in his estate in Churston. The fourth and final killing happens in a cinema in Doncaster, where a guy named George Earlsfield is stabbed to death. ABC has erred, since Earlsfield does not start with a D. The police believes that the killer is a mad man, who has failed, and that the killings might be over. Poirot on the other hand, does not believe in coincidences. Therefore he believes, that it must be a methodical murderer with a clear motive. A man named Cust, a war veteran, was injured during the war, thus he sometimes get blackouts. On the day of the last murder, Cust wakes up from a black out, covered in blood, with a knife in his pocket. He surrenders to the police and the case seems to be closed. But Poirot does not believe that it is over, and he is right. Poirot finds...

Words: 1030 - Pages: 5

Premium Essay

Personal Development

...Unit: 5001 Personal Development as a Manager and Leader Assignment: One For the Attention of: Marie Robinson Date Submitted: 16/10/2015 Student Name: Contents Contents 2 Abstract 4 Introduction 5 Section One 7 Planning and Implementing a Personal Professional Development Plan 7 Self Development and the Importance of Continual Growth 7 Self Awareness and Identifying Current Skills 8 Identifying Development Opportunities 9 Personal Development Plan 10 Section Two 12 Personal Development Plan Resources 12 Supportive Resources Required for Personal Development 12 Developed Business Case 13 Section Three 14 Processes Required to Implement a Personal Development Plan 14 Section Four 15 Welfare Working Practices 15 Assessing Staff Welfare, Supporting Records and Managerial Actions When Dealing with Staff Welfare Issues 16 References 21 Bibliography 22 Appendix One 23 Swot Analysis 23 Appendix 2 24 Honey and Mumford Learning Questionnaire 24 Appendix 3 32 Personal Development Plan 32 Appendix 4 34 Business Case 34 Appendix 5 38 Risk Assessment Form 38 Appendix 6 42 Company SOP Form 42 Abstract This assignment demonstrates the importance of continual self development in the aims of achieving organisational objectives. It identifies the importance of continual self growth and describes different methods of assessing you own current skills and abilities against specific organisational objectives. It also discusses the importance...

Words: 9365 - Pages: 38

Free Essay

Hrm Assessment

...operator in the UK and North America with revenues of over £6 billion a year. FirstGroup employ more than 130,000 staff and transport some 2.5 billion passengers a year. The Group is the biggest bus and rail operator in the United Kingdom, running more than one in five of all local bus services and operates one quarter of the UK passenger rail network. FirstGroup operates four passenger franchises (First Capital Connect, First Great Western, First ScotRail and First TransPennine Express) and one open access operator (First Hull Trains). First TransPennine Express (FTPE) runs inter-city train services on three main routes across the North of England. FTPE link Liverpool and Manchester with Leeds, York and the North East, with Sheffield and Doncaster, and with the Lake District and beyond. In December 2007 FTPE rail network expanded to link Manchester with Glasgow and Edinburgh. 2. Recruitment and selection Applicants should have a look at the FirstGroup Careers website where they can find all current vacancies both in First TransPennine Express and other FirstGroup businesses in the UK. Applicants will be prompted to apply for UK Jobs. They will need to set up an account using an email address. This will allow the Human Resources department to contact applicants with regard to their applications. This will also allow to log in and out of the form so applicants can take a break during the application. There is a 120 minute time limit to complete an application - if the application...

Words: 1114 - Pages: 5

Premium Essay

Tesco

...Retail Case Study: Anatomy of  A Tesco Fresh & Easy Neighborhood |   | BackgroundA lot of PR has been built around the much debated debut of Tesco in the US. Several sources suggest a $2 Billion commitment over the next 5 years, and stores are supposed to be opened up at the rate of 3 week per week. The company is aggressive about its strategy and is gambling big bucks on their assumptions and understanding of the US food retail market. Success will result in returns of hedge-fund proportions, given the high margins that exist in the fresh and prepared foods and the organic growth that will result from developing a consumer niche of their own. A lot of players in the grocery retail industry including big names like Whole Foods and Trader Joe’s as well as smaller convenience store chains are watching Tesco’s actions closely. Since Tesco is developing an original format that doesn’t directly align with anything else anyone is currently doing on this scale, no one is certain how much of a market-share threat this is. I don’t believe any single channel will get the brunt of market-share loss from Tesco’s success in the US, more likely it will carve a little out of all channels. There are some industry experts that call Tesco’s strategy unwise given the maturity of this industry and there are those experts that acknowledge the respectable track record this company has racked up and the business acumen of its leaders. ‘No guts no glory’ seems to be the motto at Tesco, given their...

Words: 2766 - Pages: 12