DORMA SPORT
Dorna Sports was founded in 1988 and is an international sports management, marketing and media company holding exclusive commercial and television rights for the FIM RoadRacing World Championship Grand Prix (MotoGP™) since 1992 until 2023. The organization with headquarters in Madrid, and offices as well as subsidiaries in Barcelona, Rome, Amsterdam and Tokyo has as main focus the motorcycle racing but also expanded with the organization of the FIM Wold Superbikes (SBK) Championship.
Around 200 permanent employees and freelancers travel to each of the MotorGP events world-wide to set up and supervise the event. A major part of employees are freelance. The reason for this is the relatively long brake end the end of the racing season. The 2013 MotoGP schedule will begin April 7 and conclude Nov. 10 in Valencia, Spain. Spain will host the most GP races due to the climate, which allows a MotoGP race to take part at many seasons of the year.
Dorna is organizing in cooperation with the local promoter the event schedule, accreditation, paddock distribution, ticketing, access and security. A minimum of 12 races and a maximum of about 18 races can be held. The scheduling of these events is one of the most vital and difficult parts, in order not to overlap with ‘competitors’ like F1. Three races are planned for the year of 2013 in the U.S., which is the first time in history that the U.S. will host a Motor GP. Dorna is targeting also other countries during the next years. An interested country will express their interest to Dorna Selection criteria of a country is primarily the appropriate circuit, the weather conditions, the local promoter that will hold the event must be someone that is capable of promoting such an event in an effective way.. There are usually marketing and promoting reasons behind the decision of a country to hold a MotorGP race and less a tangible profit, since the costs are higher than the immediate income.
One of the vital parts of the organization of Dorna is gathering an appropriate amount and well known competitors for the race. The promotion and ticketing is usually the responsibility of the local promoter.
In order for Dorna to keep growing and remaining at the top, they have chosen a recruitment process where young, talented people enter the business in order to learn from experienced professionals and gain knowledge and grow inside the company.
The budget being invested by sponsors has fallen. A major reason for this is the economic crises, thus Dorna had to decrease costs up to 50% and often invest money on their own. One major part of reaching that was to cut cost through offering lower quality/slower motorbikes. This did not have an effect on the quality of the sport, since conditions where the same for all competing athletes.