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Douglasian Cultural Model in Indian Context

In: Business and Management

Submitted By rmanusmare
Words 2170
Pages 9
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Introduction Today’s world is being dominated by daily innovations in technology and increasing globalization which helps organizations to spread and to operate globally in a successful way. Every organisation operating at a global level is trying to improve their financial profits. The success of such organizations greatly depends on their workforce and their decision-making capabilities. Many times the ethicality of such decisions have been questioned because of the profit driven strategies of these organizations. As Nobel Prize winner economist Milton Friedman quotes, “An executive’s responsibility generally will be to make as much money as possible while conforming to their basic rules of the society, both those embodied in law and those embodied in ethical custom.” The decision-making process and hence ethicality of the decisions in such organisations is greatly influenced by the culture of the workforce. Bartels (1967) was one of the first to note the importance of the role of culture in ethical decision-making. There are different studies which discuss the diversity of ethical decision-making based on different perspective for example, Vitell, Nwachukwu and Barnes, 1993 discuss the effect of culture on ethical decision-making with the help of Hofsted’s typology while Patel and Schaefer, 2009 discuss the same with the help of Douglasian Cultural Theory (CT) perspective in the Indian context.

Summary Patel and Schaefer’s article discusses the impact of culture on ethical decision-making from a Douglasian Cultural Theory (CT) perspective. It explains the dynamic ethical behaviour of the individual with four solidarities of CT. The Article also discusses the business ethics in the Indian context. Authors argue that applying static conception of culture to the process of ethical...

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