Premium Essay

Dr Marc

In:

Submitted By marc87
Words 925
Pages 4
GARABEDIAN, Jean-Marc
13208

Case analysis: Obermeyer

Sport Obermeyer is a high-end fashion skiwear designer and merchandising company. Some of their merchandise include parkas, vests, sweater, ski suits etc… however their parkas remain their most profitable design. The product is offered in five different genders: men, women, boys, girls, preschoolers and the company segmented each gender market according to price, type of skier and fashion forwardness. The Us Skiwear sales for Obermeyer was estimated at 32.8 million dollars, which includes 45% market share for children and 11% market share for adults. However the company is facing several issues, mainly because of their lack of an efficient demand forecasting system, affecting their production. The fact that inventory is also quite high over the years also reduces the company’s profits. The excess merchandise is then sold at deep discounts, and in many instances, the most popular items get sold out faster than expected, with no time for replenishment due to high lead times. Another important question we will try to answer is whether Obermeyer is choosing the right path to increase its production in Mainland China rather than in Hong Kong.

We will discuss why Obermeyer is facing these issues and give our recommendations in order for the company to become more profitable and competitive.

The first major issue with Obermeyer is their high lead times. The company sources most of its products through Obersport from China, with whom they have a partnership. Obersport is responsible for the fabric and component sourcing for apparel production and monitors product quality at subcontractor factories that supply insulation, zippers, thread, logo patches, and also cut, sew and assemble. Most tasks are performed only after production quantity is planned and finalized by Obermeyer. The company’s excess stock and

Similar Documents

Free Essay

Digital Immigrants

...Marc Prensky Digital Natives Digital Immigrants ©2001 Marc Prensky _____________________________________________________________________________ Digital Natives, Digital Immigrants By Marc Prensky From On the Horizon (NCB University Press, Vol. 9 No. 5, October 2001) © 2001 Marc Prensky It is amazing to me how in all the hoopla and debate these days about the decline of education in the US we ignore the most fundamental of its causes. Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach. Today’s students have not just changed incrementally from those of the past, nor simply changed their slang, clothes, body adornments, or styles, as has happened between generations previously. A really big discontinuity has taken place. One might even call it a “singularity” – an event which changes things so fundamentally that there is absolutely no going back. This so-called “singularity” is the arrival and rapid dissemination of digital technology in the last decades of the 20th century. Today’s students – K through college – represent the first generations to grow up with this new technology. They have spent their entire lives surrounded by and using computers, videogames, digital music players, video cams, cell phones, and all the other toys and tools of the digital age. Today’s average college grads have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention...

Words: 6779 - Pages: 28

Premium Essay

Marc Prensky's Argument Analysis

...In Digital Native, Digital Immigrants, Marc Prensky asks, “What should we call these ‘new’ students of today? . . . the most useful designation I have found for them is Digital Natives.” Today’s young people have never lived in a time without Internet access. Prensky created the term digital natives to describe these young people. This term is meant to describe a young generation that is quite familiar with and proficient at using digital media. However, this is not always true. Mary Ann Harlan discusses this problem with calling the younger generation digital natives in her essay Deconstructing Digital Natives. This metaphor conveys a full competency with technology, when many young people lack what Harlan calls digital literacy. She maintains...

Words: 1052 - Pages: 5

Premium Essay

Dsda

...survey……….18 15 Top 5 Famous Bags In The World 1. Louis Vuitton 2. Hermes 3. Chanel 4. Fendi 5. Marc Jacob History And Prices 1. Louis Vuitton is actually synonymous with the term luxury. The company was established in 1854 and is based in Paris. It has been named the most valuable luxury brand in the world for six straight years...

Words: 615 - Pages: 3

Free Essay

Digital Natives

...Digital Natives, Digital Immigrants Marc Prensky displays in "Digital Natives, Digital Immigrants," the dilemma with our education system at present day is that, the students have gone through a sweeping change and our educational system wasn’t designed to handle or teach this digitalized generation. Prensky advocates that the digitalization that happened in the last decade of the 20th century could be considered as the remarkable leap in the generation gap. The author also distinguishes the two different generations as “digital natives” and “digital immigrants”. Current generation of students who uses more technology and hence they are native speakers of digital language, and those born before the digital era are termed as digital immigrants. He also goes on to say that due to changes in the way the new generation thinks, their brain might also function differently Digital natives are also used to multi tasking, receiving fast information and parallel processing, they are also more interested in graphic than text, these things are new to digital immigrants thus creating a serious issue when it comes to education according to Prensky. Thus the traditional education method doesn’t tend to meet the needs and wants of the digital natives. Pernsky further goes on to distinguish two types of contents “legacy” which was consider till now as important such as math, reading, writing and logic and “future” content which is more digital and technology oriented. Combining the two content...

Words: 282 - Pages: 2

Premium Essay

Digital Natives Digital Immigrants Essay

...Digital Natives and Digital Immigrants Prensky, M. and Harding, Tucker. “Digital natives, digital immigrants.” (2011): 81-86. The terms "digital immigrants" and "digital natives" were popularized and elaborated upon by Dr. Mark Prensky (2001) and judged for their legitimacy and effectiveness by Harding (2010). I find it that the way Dr. Prensky and Harding parted digital immigrants and digital natives into three major groups couldn't have been done any better. Categorizing which each individual falls into based on their active relationship with technology. You're probably thinking digital immigrant means a foreigner from a developing country which is being newly introduced to technology. Wrong! The term “digital immigrant” refers to those born before or about mid 1960’s and who grew up in a pre-computer world regardless of their...

Words: 580 - Pages: 3

Premium Essay

Digital Immigration Analysis

...My group examined the differences between digital natives and digital immigrants. My role in the group presentation was to look at digital immigrants. Specifically, I examined how digital immigrants have had to make the transition to modern technology. To start off, a digital immigrant is defined as anyone born before the year 1985. This year is significant because it is a clear marker between my generation and my parents’ generation. I was born into the era of modern technology, while they were forced to adjust from the older methods of communication to the ones used now in all first word nations. I researched the lack of personal isolation, the ways that members of society used to communicate with one each other, along with examining the way people used to receive their news. Michael Harris, the author of The End of Absence, says the digital immigrants’ generation is very important because they are the last people raised without the Internet. He believes that the world is currently in a very significant time because “we have a very rare opportunity” to “still notice the difference between Before and After”. Harris believes the biggest change that can be observed between the generations “is the end of absence”. He argues that “the daydreaming silences in our lives are filled [and] the burning solitudes are extinguished.” The rapid development technology, such as the many forms of social media available, makes it extremely difficult for people to spend time by themselves. People...

Words: 1191 - Pages: 5

Free Essay

Theosophy

...Theosophy Theosophy is a system of speculation or knowledge with particular focus on all things spiritual. It is also considered to be a part of a broader field, which deals with hidden knowledge, and wisdom that offers and individual salvation and enlightenment, called esotericism. The goal of Theosophists is to investigate and understand the mysteries of the universe, humanity and the divine world. Theosophists believe in universal brotherhood, the unity of all beings. They believe everything in the universe is connected in a way that transcends physical bodies. They aim to explore the origins of divinity and humanity including the end of the world, life and humanity. Theosophy explores questions of metaphysics especially within the areas of the mind, religion and the sciences. Theosophists feel that knowledge should come from both internal and external sources, meaning that they discover things about themselves as well as acknowledging scientific fact. Both truths are given equal value and each individual theosophist’s ideas and questions are different and dynamic due to the nature of the dual focus on externalism and internalism. Theosophy influenced specific artists and art movements. Artists and movements that were directly linked to Theosophy, such as Der Blaue Reiter, did not share a specific style in the way that other art movements do. Instead they shared the belief that colour and form could communicate the soul of the artist to viewers. They understood that...

Words: 986 - Pages: 4

Free Essay

Explain the Need for Understanding Different Intergenerational Attitudes of People Towards Technology and the Implications It Has for Facilitating Communicating Between Digital Natives and Digital Immigrations.

...Individual Paper Topic: Explain the need for understanding different intergenerational attitudes of people towards technology and the implications it has for facilitating communicating between digital natives and digital immigrations. HO Nancy Hiu Kwan Introduction With the growth of time, the role of technology is getting more and more significant where technological products are commonly found in today‟s society and everyone generally equips with more than 2 gadgets to deal with their daily business. It is observed that majority of people flips on their smartphone during the ride or in meal are teenagers and young adults, they do with no reason but treat it as a habit. Since those digital natives can hardly live without the electronic devices, feel uncomfortable without them in hands and play with it (smartphone) regardless of the location and time can therefore said as an addiction. And now, it raises a question of whether the rapid advancement of technology betters our life or we are determined by technology? The above controversial topic often comes with diverse respondents amongst different generations, where teenagers may usually agree with technology improves their life in overall despite of some drawbacks brought by those digital technologies as they get used to the online space and possible to handle all the matters by their own; whereas the elder generation may have a different comments and believe technology undoubtedly better off our lives, yet more drawbacks...

Words: 2886 - Pages: 12

Free Essay

Michael Kors

...Market Research Project Module: Market Research - MG2902 Course: BComm2 Lecturer: Mike Murphy Title of Project: Michael Kors Executive Summary The object of this report was to find out why Michael Kors as a brand has lost its exclusivity and no longer has the competitive edge over that of its competitors. The market research undertaken draws attention to a number of key findings. FINDINGS FROM RESEARCH ****** Introduction Michael Kors has taken the Irish market by storm. However within the recent year sales have dropped from previous years. In this report, we as a team will establish the cause for the fall and why it no longer has the same appeal it had to its previous customers. This report will examine the various competitors Michael Kors has to face with similar price ranges and products. We will do this through secondary and primary research; utilizing such tools as the internet and various articles and books. We will gather feedback from consumers through means of quantitative and qualitative research; such as surveys, focus groups and interviews. Marketing techniques such as word association will be imperative to our research. Once collected, we will analyze our information and identify the key factors which have led to the loss in exclusivity of Michael Kors as a brand. Our team consists of four members: Muireann Barry, Laura Dunphy, Diarmuid Cleary and Eimhin Courtney. Together we as a team chose this brand and worked together to produce this...

Words: 1869 - Pages: 8

Free Essay

Business Model

...How Representation of James Bond characters has changed since October 5th 1962 ‘007 licenced to kill, HM Secret Service agent’ ‘The description or portrayal of someone or something in a particular way.’ (Wikipedia descriptions) The above description defines the word ‘representation’ in a way in which can be understood by anyone. The term has a whole new level of meanings that would take more than twelve words to describe and that which I plan to go into in-depth detail about. This case study will map out why the term ‘representation’ is so prominent in the ongoing fifty-year old thriller sequel, James Bond, how influential it can be on a persons opinion, and the way in which it shapes a whole film. Representation may or may not have shaped not only the way we see the characters but the way in which we look at features after the film has been made, for example, do we view stockbrokers on Wall Street the same now as we did before the Oscar winning film ‘Wolf of Wall Street’ was produced? Or do we assume that every secret agent is just like James Bond? Michael Wilson, producer of Skyfall and screenwriter of many of the 007 films, says: ‘the film character of James Bond is always dependent on the actor who plays him and the time at which the film is made because Bond always lives in the contemporary time the films are made.’ The representation of characters in films is vital to how we view a film and whether we take an instant like or dislike to the character....

Words: 1561 - Pages: 7

Premium Essay

First Daughter

...always seems greener on the other side. Starring in this amazing and heartwarming film is Katie Holmes as Samantha Mackenzie, the presidents daughter, Michael Keaton as the president, and Marc Blucas as a college student who helps Samantha experience life as a normal college student. Samantha Mackenzie has always been in the spot light of society. Growing up she has always had to watch what she says or does in the public eye because it could negatively affect her families future. With this being said she hasn't had the normal childhood experiences that most of us remember. To know the true meaning of friendship would mean you had to have a true friend. With her always being famous she has never known anyone who has truly been her friend. Her father becomes president and she becomes imprisoned with her life in the white house. Old enough for college, she decides to attend a college away from home and everything she knows, to have a normal college experience. Her father agrees, but secret service must accompany her at all times. This makes blending in and being normal difficult. Students are always staring and taking pictures because she is so famous and sticks out like a sore thumb. The public still watches her every move and she must behave the way society expects her to. This is where Marc Blucas played as James comes into the picture. He’s in charge of her dorm and helps her escape the media that has camped outside her building. Disguised as a normal college student, she...

Words: 380 - Pages: 2

Free Essay

Fire

...\documentclass{article} \usepackage[utf8]{inputenc} \usepackage{graphicx} \usepackage{amsmath} \usepackage{makeidx,eqnarray,array} \usepackage{epstopdf} \usepackage{hyperref} \usepackage{color} \usepackage{multirow} \newcommand{\hide}{\pause \color{xhide}} \newcommand{\hsp}{\hspace{.2in}} \newcommand{\vsp}{\vspace{.2in}} \newcommand{\st}{$\star$} \title{IE 342 Recitation 1 } %\author{} \date{October 2013} \begin{document} \maketitle \section{LP} \section{} \subsection{Question 1} A company buys a spare part with rate of 1 unit from a supplier per year. The supplier decided to not produce the product. But, it offers the company to order last time. The company uses these spare parts to assemble machines and machines are replaced in 3 years and the total demand of the spare part is Poisson distributed with mean 3 units. If company still has spare parts at the end of the life cycle, products can be sold at $8 as salvage value. Solution: c_{u} = 25-12 = 13 \\ c_{o} = 12-8 = 4 \\ CR = \frac{c_{u}}{c_{u}+c_{0}} \\ P_{x}= \frac{\lamda3^x.epsilon^-lamda}{x!}\\ \begin{table}[htbp] \centering \caption{emrenin tablosu} \begin{tabular}{ccccccc} X & P(x) & F(x) \\ \hline 0 & 0.050 & 0.050 \\ 1 & 0,149 & 0,199 \\ 2 & 0,224 & 0,423 \\ 3 & 0,224 & 0,647 \\ 4 & 0,168 & 0,815 \\ 5 & 0,101 & 0,916 \\ 6 & 0,050 & 0,966 \\ 7 &...

Words: 275 - Pages: 2

Free Essay

Designers

...credited with. During the swinging sixties, her designs tailored from the miniskirt, managed not only to capture her clientele, but the swinging sixties zeitgeist. For this invention she so flawlessly and successfully popularized, she received the OBE (Most Excellent Order of the British Empire) award in the year 1966. As a design guru, Quant has inevitably developed long lasting fashion silhouettes in her artistic work of the miniskirt and the go-go boots. This is emphasized by the development of high boot and rain boot from the foundation laid across by Quant’s go-go boots. She has left her mark not only on the trends but also on a number of fashion designers whose work bear her mark such as Anna Sui, Betsey Johnson, Diane Von Furstenberg, and Marc Jacobs. Listed among the top 100 designers of all time, Rudi Gernreich is idolized for being the first to develop unisex clothing and the famed mokini. An American fashion icon of the early 60’s, Gernreich was born in 8th of April in the year 1922 to Vietnamese parents resident in Austria. He received a number of accolades between the years 1956 to 1985 and helped revolutionize the swimsuit as well as provide an array of freeing undergarments and dresses for ladies. Not only did he overpower and overturn the fashion zeitgeist, but also became a gay rights activist. His designs in the underwear industry live on, as some of the more popular wear like the bikini...

Words: 986 - Pages: 4

Premium Essay

Araby Analysis

...English 1020 01 October 13 "From Boy to Darkness"         In "Araby" by James Joyce, we look into the quest of an un-named boy as he holds onto his last bit of hope while taking the relentless step into adulthood. Instantly, the boy has a sense of unimportance, for he is unnamed. He is desperately searching for a sense of purpose, and change. The boy progresses from an innocent child, to an adult riddled with anguish as a result of his journey to the bazaar. His complications run anywhere from lost religion, and infatuation with a girl, to becoming ecstatic for a bazaar, only to experience his "first bitter taste of reality"(Coulthard97) when he arrives.         The story begins by taking the character down a blind street, which foreshadows that the upcoming pursuit is doomed for an abrupt end that leads nowhere. Also, at the blind end of the street is an uninhabited house that was once occupied by a priest who has passed on to the grave, leaving his earthly possessions to the educational system. The priest is a representation of  the church and religion, which is now deceased and, "detached from its neighbours in a square ground" (Joyce213). Behind the house is an overgrown, unmanaged garden that revolves around a lonely tree. Some could see that this represents the Garden of Eden, and it is obviously being neglected after it's caretaker (the priest) has died. Therefore, the boy starts the story with already questionable faith to religion before his encounters with Mangan's...

Words: 1448 - Pages: 6

Premium Essay

James Bond Research Paper

...Star ... JetStar Bond ... James Bond. Anything sounds cool when you say it like Sean Connery. Right? For example, say this out loud in a semi-Scottish accent, "Cards ... Playing Cards." It's even cooler when you see James Bond actually playing with cards. It's as if Bond confirms something we all know. Pasteboards are hip and in style. And while Q hasn't invented anything subversive with fifty-two pieces of paper and two jokers, we can only continue to hope. For now though, let's just relish in the fact that James Bond has featured several different types of cards throughout the illustrious franchise. The aim of this piece isn't to catalog every deck the MI6 agent has ever played with. While that would make for a wonderful article, I'd like to discuss one deck in particular that was supposedly seen in the 1964 box-office smash hit GOLDFINGER. Before your read any further though, close your eyes and think of all the types of decks used in the academy award winning Bond flick. For those of you who immediately conjure up the thought of a cheating Auric Goldfinger (Gert Fröbe) and his unaware opponent playing a game of Gin using a red deck of Aristocrat 727 Banknote playing cards poolside in Miami at the Fontainebleau Hotel, then you have a great memory! However, the cards in question are not the famous High Finished Aristocrats. What? There's another deck in this movie? Apparently. A deck of cards is supposedly shown in a scene on a Lockheed JetStar airplane that's piloted...

Words: 729 - Pages: 3