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Himalaya Herbal Malaysia (Ebun Elt) essay
The global demand for herbal product had increased considerably even in Malaysia; however, position of herbal products seriously faced with lack of in advertising and promotion and product awareness. On the other hand, development of herbal product in the east coast region which involving of three states namely Kelantan, Terengganu and Pahang in 2006 was the lowest ranked. In fact, Kelantan experienced in the lowest GDP and poorest state in Malaysia .The people of Kelantan especially the women were well-known for their business acumen with most of them involved in small size business and enjoy comfortable income .One of the best solution for improving herbal product in Kelantan create awareness of the advantages of herbs product and encouraging the people especially women for developing market.
It is true that, the herbal products were very much accepted in the market Nevertheless; the market growth of local herbal products was very slow in Malaysia. The other important solution for increasing interest among local consumer Embun Elit should be received safety certification by authorities such as the Ministry of Health and Pharmaceutical Bureau. According to majority of Population (market segment) in Malaysia is Muslim consumers; Halal certification was considerably significant to install confidence among the local market.
Research and Development
Himalaya product pride itself used wealth of knowledge and scientific research in natural herbal remedies to produce ayurevedic product and medicine for controlling the quality and standardization health needs of consumers. Each Himalaya undergoes years of primary research and clinical trials before it reaches the market Himalaya .It states that Embun Elit should be continuous investment in the best people (Muslim consumers), practice and technology. Due to the lack of scientific

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