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Dr. Pepper Snapple Group Inc. Energy Beverages

In: Business and Management

Submitted By xanadu
Words 1783
Pages 8
Arab Academy for Science & Technology
Graduate Scholl Of Business (AAGSB)
Doki Brach

Master of Business Administration Program (MBA)
Academic Year (Spring 2012)

Table Of Contents

1. Question 1: 3

2. Question 2: 4

3. Question 3: 5

4. Question 4: 6

5. Question 5: 7

6. Question 6: 8

7. Question 7: 9

i. Part A: 9 ii. Part B: 9 iii. Part B: 10

8. Question 8: 10

9. Bonus Question 10

10. References: 11

MBA Marketing Exam
Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides.

Question 1:

Do you think this company is following the differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales?

Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products from its competitors in many terms including the packing and pricing [pic]

As for part two ,and regarding the Ansoff's product/market Expansion Grid [pic] Some may be puzzled and think that the company was applying a Diversification strategy as it was introducing new branded product(Venom ) into a new beverage market to the company (Energy beverage market), but that's flawed as the company did not leave its current product lines(beverages) to new

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