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Dr.Pepper

In: Business and Management

Submitted By ltovar89
Words 4204
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Dr Pepper Snapple Group
Term Project

From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc that held the Cadbury Schweppes Americas Beverages business group of entities. As one of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business. Dr Pepper and Snapple, the flagship brands of DPS, have origins that share Schweppes’s entrepreneurial spirit. Charles Alderton, a young pharmacist in Waco, Texas, invented
Dr Pepper in 1885. It was served at the drug store where Alderton worked and the first
Dr Pepper fans asked for a "Waco". The oldest soft drink in the United States, it was later named Dr Pepper, according to legend, after Dr. Charles Pepper, a friend of the drug store owner. 
 Dr Pepper Snapple Group is a leading producer of flavored beverages in North America (Canada, United States, México) and the Caribbean. Their success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. DPS has 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to their flagship
Dr Pepper and Snapple brands, their portfolio includes Sunkist Soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr. & Mrs. T mixers.

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