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Dr Peppers

In: Business and Management

Submitted By dorsh
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The Internal Assessment

Chapter Four

Chapter Objectives
1. Describe how to perform an internal strategicmanagement audit. Discuss the Resource-Based View (RBV) in strategic management. Discuss key interrelationships among the functional areas of business. Identify the basic functions or activities that make up management, marketing, finance/accounting production/operations, research and development, and management information systems.
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2.
3. 4.

Chapter Objectives
5. Explain how to determine and prioritize a firm’s internal strengths and weaknesses. Explain the importance of financial ratio analysis. Discuss the nature and role of management information systems in strategic management. Develop an Internal Factor Evaluation (IFE) Matrix. Explain cost/benefit analysis value chain analysis, and benchmarking as strategicmanagement tools.
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6. 7. 8.
9.

A Comprehensive StrategicManagement Model

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Key Internal Forces
 Distinctive competencies
 A firm’s strengths that cannot be easily matched or imitated by competitors

 Building competitive advantages involves taking advantage of distinctive competencies.

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The Process of Performing an Internal Audit
 The internal audit
 Requires gathering and assimilating information about the firm’s management, marketing, finance/accounting, production/operations, research and development (R&D), and management information systems operations  Provides more opportunity for participants to understand how their jobs, departments, and divisions fit into the whole organization
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The Resource-Based View (RBV)
 The Resource-Based View (RBV) approach  contends that internal resources are more...

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