Target Market Strategy
You You has a multisegment targeting strategy, they target two different groups: 22-30 years old, young generations; 31-40 years middle generation. They have different preference and different needs. For each market segment the company has different strategies.
 22-30 years old, this young generation, they like fashion and concise style, and personalized design; most of them have their own ideas. For this group of consumer designer guides them in color and display.
 31-40 years middle generation, most of them are successful, already have efforts in their career. They like luxury style, and from the culture, this group believes Fengshui in some degree. For this group, designers apply Fengshui knowledge to the design proposal.
Customer Profile
 Demographics
Age: 22- 30
Gender: male and female
Nationality: China
Occupation: Employed & Housewife
Individual employment income: ≥3,000 RMB
Household income: ≥6,000RMB
Age: 31-40
Gender: male and female
Nationality: China
Occupation: Employed & Housewife
Individual employment income: ≥8,000 RMB
Household income: ≥15,000RMB

 Psychographic
Lifestyle
(22-30 years old)
This group of people is keener to pursuing simple and convenient things. Pay much attention on their career and pursuing high quality life at the same time.
(31-40 year old)
This group of people prefers traditional and luxury things, pursuing high quality life. Having had a certain success in their career, they are more likely to prefer a more settle elegant to style to display their status in their houses. This generation of people has another particular characteristic, superstition, which makes them more or less concern about Fengshui in living lives.
Personal traits
22-30 years old
Trendy young, more independent in daily life, have their distinct aesthetics and unique ideas, particularly keen to pursuing fashion.
31-40 year old
They are mature and care much about person image. Their attention to elegant behavior makes them choose golf or other elegant sport to fill their free time.
Habits:
22-30 years old
Shopping, sports, read news, keep an eye on latest information
31-40 years old
Pay attention to politics, elegant sports such as golf, are really attentive to health.
Behavioral attributes
22-30 years old
Most of them are price sensitive, this group of people is new to their job, and their consumption power is low. In order to plan for their lives and future, they have to save money for themselves. However, this generation has an obvious trait: impulsive purchasing behavior. When seeing their favorite thing with reasonable price, they will purchase it at once no matter whether it's really useful to them.
31-40 year old
This generation has a certain degree of brand loyalty, as a result, they always choose the brand which they are familiar with. They belong to rational purchasing behavior customers.