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Dragon-I

In: Business and Management

Submitted By bronson
Words 356
Pages 2
Company Background
HISTORY
DRAGON-I Restaurant Sdn Bhd is a Chinese cuisine restaurant which was established in 2004 by the founder of DRAGON-I, Henry Yip Chun Hoong . DRAGON-I restaurant is inspired by the rich and various culinary which are from China, particularly from the district of Shanghai, Szechuan, Beijing and Lanchou. All delicacies are prepared by the great chefs with a professional skilled from mainland China. Besides, the ingredients of delicacies prepared by DRAGON-I is using top quality ingredients in order to ensure the purity in both presentation also taste. The name of restaurant in Chinese is “Long Ti Chuan Ren” which is derived from a combination of phonic and facts. In history, the Chinese believe that they are the posterity of the dragon (Long), the name of the restaurant is same with the pronounced. But actually the strokes for the character “Long” also represent one of the signature delicacy of DRAGON-I restaurant, which is Xiao “Long” Bao. The first DRAGON-I outlet was opened and located at Kuala Lumpur, Mid Valley Megamall. Within a few years, DRAGON-I group has grown to include 16 outlets in Malaysia and Singapore. Since 2004, DRAGON-I restaurant has became such an excellent standard that had attracted many of gastronome come from a long way just want to try the delicacy of DRAGON-I restaurant especially “Shanghainese Steamed Meat Dumpling” and “Hand-pulled Noodles”. In addition, there have 5 CANTON-I outlets among the 16 outlets in Malaysia, and only 1 CANTON-I outlet in Singapore, which is a second brand name under DRAGON-I Group.

VISION DRAGON-I is unswerving in pursuit of their aims to be the best restaurant operator among the catering trade by adhering to the simple philosophy of noble quality and at an appropriate price. DRAGON-I scheme to venture out of the country and become even more successful than before. In addition, the vision of the CEO of DRAGON-I, Henry Yip is to make DRAGON-I the most profitable restaurant chain in Malaysia by targeting sales turnover grossing from RM 80 mil to RM 100 mil annually.

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