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Submitted By vivianren
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Pages 3
Business, Disney and Culture

In 1923, Walt Disney. the originator of The Walt Disney Company, founded the Disney Brothers Studio in Burbank, California. Not long after that, the studio renamed as Walt Disney Productions and then Mickey Mouse, Pinocchio, Donald Duck and other famous cartoon images were designed. Since the 1950 s, Disney gradually expanded the scope of business. The first theme park of Disney -- Disneyland was established in 1955 in Anaheim, California, United States. There are 5 parks around the world, respectively in Orlando , Los Angeles, Paris, Tokyo and Hong Kong.(Wei, 2007)

Importance of culture for business

Culture plays an increasingly important role in modern times. Along with the financial globalization's deepening, the trade activities between countries become particularly close. Understanding the culture and history of other countries is beneficial to work with the company in other countries better. You can find some kinds of cultures on the world map and there are many components of culture, such as religion, custom and legislation. If a company want to cooperate with other companies or broaden the market to other countries, understand is very necessary.(Hummel, 2012)

Importance of culture for Disney expansion

In fact, the expansion of Disney is the business expansion of business. Disneyland has been distributed in many countries in the world, and these countries’ culture are totally different. However, the biggest characteristic of Disney is the integration of the world culture. It can he widely absorbed different countries, ethnicities and religion in the world, summarized and refined, and then to create a civilization of people around the world. Hua Mulan of Disney is a good example, and t is not a true story but a legend. However, the reason why Disney chose it not just because to widen the market of

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