Dsds

In: Historical Events

Submitted By wahaj
Words 376
Pages 2
Brand Audit of Gibson Brands
Progress Report of Phase 2 (Brand Planning)
For years Gibson Guitars Corporation remained focused in just the musical instruments, mainly famous for their classy looking guitars. Being the market leader in musical instruments industry and to go with the flow, Gibson Guitars Corporation felt the need of related diversification and RE-BRANDING, so in June 2013 they Re-Branded their name and changed it to Gibson Brands.
This step was purely aligned in terms of their resources and direction with the overall corporate direction, it’s their current corporate strategic alignment, to diversify.
Brand Portfolio:
Les Paul, Epiphany, TEAC, KRK, Stanton, Crewing-Vega
Strategic Branding Alliances:
Currently Gibson Brands and Harley Davidson made a branding alliance to promote each other’s marketing campaigns. One recent marketing campaign was ‘Custom Nights’, about bringing music and motorcycles together. As both the brands are about class in their respective product categories.
Gibson’s current positioning in the market:
It’s very rare for a market leader company to have no positioning statement but Gibson Brands is one example of it. They have no positioning statement or slogans or jingles. But their guitars are positioned to be classy, highest quality and innovative.
Celebrity Endorsements:
One reason for not having a proper positioning is that their celebrity endorsements is very strong. Guitar purchases are highly influenced by guitar heroes that use and endorse a particular brand of guitars. Gibson Brands have associated their brand with best of best guitar players the world has ever seen. For example, SLASH, JOE PERRY etc.

Involvement in BTL activities:
Gibson Brands is more focused and aligned towards below the line activities, they believe doing things and connecting with their customers in unique ways and to give them an…...

Similar Documents

Managing Executive

...WORKSHOP REPORT ON THE ASSIGNMENT OF FUNCTIONS TO MUNICIPALITIES CONTENTS Acronyms 4 Session1: Introduction 5 1.1 Introduction 5 1.2 Rationale behind the Workshop 6 1.3 Workshop Objectives 7 Session 2: Workshop Papers 9 2.1 Opening Remarks 9 Ms Margot Davids - Chief Director – Children 2.2 Devolution of Legislative Powers to Municipalities: 10 Prof Jaap de Visser - Community Law Centre – UWC 2.3 Local Government, The South Africa Constitution and Child Rights 13 Andre Viviers - UNICEF SA 2.4 S.A. Law Reform Commission- Position Paper: Local Government and the Implementation of the Children’s Act 15 Dr Jackie Loffell - Johannesburg Child Welfare 2.5 Local Government and the Implementation of the Children’s Act: Framework on Assignment of Functions 18 Ms Matlogonolo Sebopela - National Department of Social Development 2.6 EPWP Social Sector (ECD) and Local Government 22 Ms Pearl Mugerwa - Department of Public Works 2.7 Situational Analysis of Children with Disabilities in South Africa 26 Ms Manthipi Molamu-Rahloa - National Dept of Social Development 2.8 Services needed by Children with Disabilities from Local Government 30 Mr Danie Botha-Marais - National Council for Persons with Disabilities (NCPPDSA) 2.9...

Words: 17451 - Pages: 70

Seven Eleven

... route to the stores. The company managed to adapt the successful Japanese supply chain structure of DCs according to the U.S. industry structure by implementing CDCs in addition to traditional DSDs. 2.7 Distribution Replenish Store As noted above, having a distributor replenished convenience store like in the U.S., it can also be beneficial considering the costs-side. The delivery task is outsourced to external distributors. Therefore 7/11 has less transportation costs, less material handling, and labor cost compared to their own system. Considering the cost savings, 7/11 Japan is able to manage their operations more efficiently. The drawback of the outsourced replenishment service is an overall lose of control and the difficulty of integrating information flows across disparate systems. With increasing efficiency of having a distributor replenish convenience store, 7/11 has to accept the lower level of responsiveness. Appendix 6 Appendix Table 1: Financial Figures for Seven& I For Fiscal Year Ending February 28/29 Total revenue (billion yen) Total operating income (billion yen) Convenience store revenues (billion yen) Convenience store operating income (billion yen) 2008 5752 282 2396 201 2009 5650 282 2309 213 2012 5111 227 1969 184 Figure 1: Market Development 12000 10000 8000 6000 4000 2000 0 1974 1979 1984 1989 1994 1999 2004 Number of stores Annual sales (in billion yen) Reference 7 Reference Supply Chain Management: Strategy, Planning, and......

Words: 2194 - Pages: 9

Marketing

...[PMF 4] Delta Corporation Limited Delta Corporation Limited PERFORMANCE EVALUATION FORM [Broad Bands F and Above] PERFORMANCE EVALUATION FORM [Broad Bands F and Above] Employee’s Name : T CHISANGO Job Title : SALES MANAGER Band/Grade : D Location : MIDLANDS Manager’s Name : H. MUCHUCHU Job Title : S & D EXECUTIVE Function/Sector : LAGERS SOUTH Department : OPERATIONS Period of Review : OCTOBER 2012 – MARCH 2013 Employee’s Name : T CHISANGO Job Title : SALES MANAGER Band/Grade : D Location : MIDLANDS Manager’s Name : H. MUCHUCHU Job Title : S & D EXECUTIVE Function/Sector : LAGERS SOUTH Department : OPERATIONS Period of Review : OCTOBER 2012 – MARCH 2013 KEY GOAL | TARGETS / ACTION PLAN | COMMENTS | TIMING | WEIGHTING | 1. Managing for Customer Service Improvement | a) a) Sales Performance * Achieve set targets * Grow Eagle lager in Midlands to 6%. Install eagle draught machines in 3 LGA outlets. * Revenue growth management * Focus on growing premium brands – major focus on Bohlingers & Zambezi ( to grow from the current 1% contribution to 2.2%) * Improve availability of mainstream brands and LWB’s in all Channels Ensure 100% product availability. * Grow global brands from the current 1.6% contribution to 2.9%. * Support mainstream brands properties and defend the market share. * Special events & Informal sector support...

Words: 1553 - Pages: 7

New Generation Signage Displays with Lcd Panel Resizing Technology

...April 15, 2013 New Generation Signage Displays with LCD Panel Resizing Technology By Esther Lin, Product Manager, Industrial Display Solutions Digital signage is an innovative medium for targeted information, entertainment, promotions and advertising, delivered in visually rich multimedia formats designed to attract consumers. Since digital signage so ubiquitous these days, people no longer ask what it is because digital signage has matured into a fully developed, versatile product that has adapted to many different applications and environments. Applications are constantly diversifying and we are now seeing semi-transparent digital signage displays (with products inside), large-format multi-touch displays, video walls, and tiles (smaller displays that can be configured in new ways), and interactive digital signage that aims to give consumers a more fun, educational and enhanced customer experience that helps drive sales. Digital signage displays now come in unusual shapes or configurations but 42" and above are the most common sizes. However, large-sized displays with conventional aspect ratios have limitations— in locations where they are restricted in height or physical space, like on elevators, buses, or in the transportation and medical markets. LED signages seem to be a good fit for these kinds of space-limited applications; however, LEDs are usually heavy, power consuming, and display low-resolution images. www.advantech.com LCD Panel Resizing Technology...

Words: 1454 - Pages: 6

Ds Sda Dsd Asf Asfasf Safasf

...Analysis of Blanche tragic life Abstract : As one of the most important play writers of America after the World War Ⅱ, Tennessee Williams won lots of theatrical awards for his masterpiece A Streetcar Named Desire. As a result, Blanche, the heroine in the play, had been the focus point of the critics. This thesis tries to analyze profoundly the cause of the tragedy of Blanche from several aspects .As Williams T concluded, ‘The heroine Blanche was struggling between reality and fantasy, finally, her spirit was broken drastically under the beat of ruthless reality. She was the typical weak woman and victim in the patriarchal society. Her tragedy shows that the woman can’t escape the control of the typical patriarchal society in any case of resistances.’(Williams, 2).Some of William’s points will be elaborated in this paper which includes four parts. Chapter one serves as an “introduction”, which gives a general review of main characters in the novel. Chapter two, “Character of Blanche” ,Blanche’s being trapped by the conventionality; Blanche’s illusion about men; Blanche’s illusion about herself; her husband’s suicide; Stanley’s rude behavior and sense of dominance; Stella’s betrayal; Mitch’s desertion and the cold realistic world. In conclusion, it is the Blanche’s illusion about men ,herself and cruelty of Stanley that mainly causes her tragedy. Keywords: tragedy conventionality illusion 1.Introduction 1.1 Review of the protagonist In Tennessee Williams' "A...

Words: 4562 - Pages: 19

Number One

...9-913-574 JUNE 11, 2013 FRANK V. CESPEDES HEATHER BECKHAM Launching Krispy Natural: Cracking the Product Management Code “Krispy Natural will provide Pemberton with its next generation blockbuster product and provide the foothold we need to dominate the salty snack market. I am counting on you to make sure our roll-out is a success.” The words of Ashley Marne, executive vice president of sales and marketing at Pemberton Products, echoed in Brandon Fredrick’s mind. It was January of 2012 and Fredrick, a marketing director for Pemberton, was reviewing test market results for a new cracker product, Krispy Natural. Pemberton had just concluded market tests in Columbus, Ohio as well as three cities in the Southeast. Fredrick was delighted that the Columbus market share results were double what the company had projected. However, the Southeast results fell well below management’s expectations. It was a late Monday night and Fredrick sat in his office preparing for a meeting with Marne, his boss. She had asked for summary analysis of the test market results and a recommendation for taking Krispy Natural to market. As Fredrick sketched out his proposal, he worried how he would draw conclusions from test market data that was so disparate. Equally as troublesome was the fact that he questioned if Marne’s high expectations were realistic. Pemberton Products Pemberton was the snack food division of Candler Enterprises, a multinational beverage and snack goods manufacturer...

Words: 4387 - Pages: 18

Corporate

...CORPORSTE DSD Screen-reader users, click here to turn off Google Instant. About 4,38,00,000 results (0.24 seconds)  Search Results 1. Essay - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Essay Essays are generally scholarly pieces of writing written from an author's personal point of view, but the definition is vague, overlapping with those of an article, ... ‎Essay (disambiguation) - ‎Article - ‎Five paragraph essay - ‎List of essayists 2. News for ESSAY 1. Indian essay competition to be held in Australia IBNLive ‎- 1 hour ago Over 5000 primary schools in Australia are set to hold a first of its kind essay competition this month on similarities and differences between ... 2. JICA launches national essay contest for HS students GMA News‎ - 4 hours ago 3. Sentencing Put Off in NYC College Essay Rape Case TIME‎ - 16 hours ago More news for ESSAY 3. Writing Tips: Essay Builder - WritingDEN www2.actden.com/writ_Den/Tips/essay/index.htm Explores the parts and provides step-by-step directions for writing essays. 4. Essays - Paul Graham www.paulgraham.com/articles.html Essays .... What the Bubble Got Right · The Age of the Essay · The Python Paradox · Great Hackers · Mind the Gap · How to Make Wealth · The Word "Hacker". 5. Essay Exam - Study Guides and Strategies www.studygs.net/tsttak4.htm Techniques and strategies for succeeding in essay exams. 6. Essay | Define Essay at Dictionary.com dictionary.reference.com/browse/essay Essay...

Words: 467 - Pages: 2

Seven Eleven Japan

...1. Convenience store to achieve responsiveness Handling information is very important to be responsive. 7-11 has already practised collecting information at POS and the SKUs are periodically reviewed through integrated network. Bringing production facilities closer to the stores High storage of inventory at certain store with capacity and replenish nearer store from there * Integrated information systems POS for forecasting Rapid replenishment * Bringing production facilities closer to the stores * High storage of inventory at certain store with capacity and replenish nearer store from there * * Integrated information systems pos for forecasting * Rapid replenishment 1, 2 & 3 Risk In being responsive is The Flexibility If the customer trend changes the business is in trouble. If a particular region goes out of trend the region would get isolated from the entire business and loss occurred with the properties associated with fixed cost. Over dependence on IT Infrastructure - Even though the IT infrastructure maintaining the information is good, failure in IT or n/w would make responsiveness more challenging and introduce new challenges. Selling power of supplier Need more capacity to accommodate Quality Shouldn’t lag in quality as the responsiveness is high Cost management & complex inventory handling Order cost increases if no of replenishment is more Inventory carrying cost increases if order in excess Under...

Words: 541 - Pages: 3

Cyber Warfare

...For over a decade, the concept of cyber warfare (computer warfare) has bee embedded i military doctrine. I 2000 the Defece white paper stated a ambition to repond to cyber warfare attacks. The 2007 Defence Update went further by calling for a focus on 'cyber warfare' to protect 'national networks and deny information'. The most recent Defence White Paper in 2009 also announced a 'major enhancement of Defence's cyber warfare capability...to maximise Australia's strategic capacity and reach in this field'. Given the rate of technological change and the number of system vulnerabilities discovered every day, the ADF's cyber capabilities will require dedicated and constant attention. This will be difficult to achieve and sustain if the ADF has not fully defined what it means by cyber warfare and how it will be used to serve Australia's interests. There are several definitions of cyber warfare, one of which was provided earlier this year by Defence Signals Directorate's (DSD) Deputy Director of Cyber and Information Security Mike Burgess in a speech to the Old Crows Association. He defined cyber warfare as 'an act...intended to degrade, destroy or deny computer accesses and systems' and added 'a true act of cyber warfare would have to be potentially lethal, instrumental and political'. Information stored on computers has become a key national asset and an element of our national power. Our ability to create information, store it, secure it, analyse it and harness it to...

Words: 571 - Pages: 3

Seven Eleven Case Study

...Question 1 WHAT IS 7-11’S SUPPLY CHAIN STRATEGY IN JAPAN? WHAT HAS 7-11 DONE IN ITS CHOICE OF FACILITY LOCATION, INVENTORY MANAGEMENT, TRANSPORTATION, AND INFORMATION INFRASTRUCTURE TO DEVELOP CAPABILITIES THAT SUPPORT ITS SUPPLY CHAIN STRATEGY IN JAPAN? 7-11’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. All choices made by 7-11 are structured to lower its transportation and receiving costs. For example, its area dominance strategy of opening at least 50-60 stores in an area helps with marketing but also lowers the cost of replenishment. All manufacturing facilities are centralized to get the maximum benefit of capacity aggregation and also lower the inbound transportation cost from the manufacturer to the distribution center (DC). 7-11 also requires all suppliers to deliver to the DC where products are sorted by temperature. This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by 7-11 are structured to aggregate transportation and receiving to make both cheaper. Questions 2 A CONVENIENCE STORE CHAIN ATTEMPTS...

Words: 1174 - Pages: 5

Amul

...Supply chain model at Amul GCMMF- Gujarat Co-operative Milk Marketing Federation MUs- Member Unions VCs- Village Co-operatives The farmers bring the milk to the village cooperatives in their bicycles. The milk is then channelized to the member unions located in various states in India. These member unions are independent organizations involved in the process of milk production. The head office of GCMMF is located at Anand. The entire market is divided into five zones. The zonal headquarters are located in Ahmedabad, Mumbai, New Delhi, Kolkata and Chennai. Moreover there are 49 depots located across the country and GCMMF also caters to 13 export markets. Amul has an excellent distribution channel. As milk is a perishable product and Amul is spread all over India. It has a robust logistic system consisting of milk vans, tanker lorries and rail wagons to supply its finished products to various parts of the country. Distribution channel in Amul FARMERS FARMERS VCs (without chilling units) VCs (without chilling units) CONSUMERS CONSUMERS CONSUMERS CONSUMERS Retailers Retailers Home delivery contractors Home delivery contractors Wholesalers/ C&S Wholesalers/ C&S Warehouses Warehouses Chilling units Chilling units Milk processing units Milk processing units Local residents Local residents Local Restaueants Local Restaueants VCs (with chilling units) VCs (with chilling units) First of all the products are stored with the...

Words: 809 - Pages: 4

Test

...Pepsi co PepsiCo Inc. (PEP) is a leading food and beverage company that manufactures and distributes its products in more than 200 countries. Food products that PepsiCo manufactures include chips, flavored snacks, cereals, rice, pasta, and dairy-based products.  The company’s beverage product portfolio includes carbonated soft drinks, juices, ready-to-drink tea and coffee, sports drinks, and bottled water. Headquartered in Purchase, New York, the company employs around 274,000 people worldwide. According to Information Resources, Inc. (or IRI), a market research company, PepsiCo owns nine of the 40 largest packaged goods trademarks in the United States. The company owns several brands, and 22 of them, including Pepsi, Lays, and Gatorade, generate more than $1 billion each in revenues. Enlarge Graph A brief history of PepsiCo PepsiCo was formed in 1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. At that time, Pepsi-Cola Company was manufacturing Pepsi-Cola, Diet Pepsi, and Mountain Dew. Frito-Lay’s products included Fritos corn chips, Lay’s potato chips, Cheetos cheese flavored snacks, Ruffles potato chips, and Rold Gold pretzels. PepsiCo grew bigger with the 1998 acquisition of Tropicana and the 2001 merger with Quaker Oats. The combination of these companies made PepsiCo a strong diversified consumer staples firm. In the next part of this series, we’ll discuss PepsiCo’s business model in detail. PepsiCo’s competitors PepsiCo competes with global...

Words: 832 - Pages: 4

Case Study of Dreyer's

...  Contents ABSTRACT 3 INTRODUCTION 4 BACKGROUND 5 METHODOLOGY 6 FINDINGS 7 INTERNAL PROBLEMS 7 EXTERNAL PROBLEMS 8 RECOMMENDATIONS 10 PORTFOLIO RESTRUCTURING 10 ORGANIZATIONAL RESTRUCTURING 11 PRODUCT DIVERSIFICATION 11 STAKEHOLDERS CONCILIATION 12 CONCLUSION 13 REFERENCES 14   Abstract This report focuses on the United States-based ice cream producer, Dreyer’s, Inc., which used to be the largest ice cream company in America. In order to consolidate the ice cream industry, Rogers and Cronk, CEO of Dreyer’s, carried out some advancing operation philosophies including the launch of a strategic plan named the “Grand Plan” in the year 1994. The report gives a description of the expectations of the “Grand Plan” and their company culture in details and demonstrates why they are unlikely to be implemented successfully. Therefore, the 4 years from 1994 to 1998 witnessed a dramatic sales performance downturn. After analyzing the strategies and the industry situation, it appears that both the internal and external problems, such as the huge spending of the Grand Plan, fierce competition among rivals and increased costs raised by raw material prices, etc. led to Dreyer’s failure. Based on the findings, this report gives recommendations on portfolio restructuring, corporate restructuring, product diversification, and stakeholder conciliation. The aim is to help Dreyer’s manage through the current crisis and establish a firm ground in the market. Introduction...

Words: 2144 - Pages: 9

Seven Eleven Case Study

...Case study of Seven-Eleven Japan Co. 1. Convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? Ways of responsiveness of convenience store Risks supply chain Fast replenishment:  Cost of transport 1-3 times daily store delivery  Rely on the stability of Transport Local inventory:  Cost of inventory maintenance Sales of items stockpiled in local store  Cost of obsolete inventory Order taking*:  Cost of numerous orders processing Delivering merchandise according to customers’  Limited lead time orders On-site producing:  Cost of raw material inventory Producing merchandise with raw material on-site  Fluctuation of sales 2. 7-Eleven's supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? Rapid replenishment and Micro-match supply & demand strategy highly rely on the efficient ordering system and the fast transport. As a result, the cost of ordering system and fast transport themselves can be a risk. Moreover, according to this case, 7-11 develops an anticipation system, in order to forecast the local sales. However, when customers’ needs fluctuate in short period and original anticipation loses effectiveness, it will face extra cost of transport. 3. What has 7-Eleven...

Words: 933 - Pages: 4

Marketing

...Distribution Channel A distribution channel is a passageway that a product travels through, for example from a vendor to the consumer. Some manufactures have a warehouse or a middle person that distributes its product; therefore, the product will travel from the vendor or manufacturer to the warehouse and then distributed to retail stores. G-shot will be manufactured in the Gatorade facility since it is under the Gatorade brand. Gatorade distribution channel is thru PepsiCo. “Prior to January 1, 2011, Pepsi’s distribution channel was through warehouse-delivery-go-to-market system to now direct store delivery (DSD) through bottlers in the US and Canada” (Gatorade to be distributed, 2010). A benefit to transitioning to DSD is delivering the product to the customers in a more efficient manner and quicker than before. Transitioning to DSD will lower the cost as there is no longer a middleman; the product is going from the manufacturer to the store. "By achieving greater speed, simplicity and flexibility, we will be able to better serve the current and future needs of both our retail customers and consumers in the marketplace.” (Francella, 2011). In addition, G- Shot will cost 40 cents per small cap bottle to produce. Budget Gatorade Inc. generates $229 million gross income per quarter, officially a billion dollar company. As of 2011, energy drink market estimate to be about 11 billion dollar market. Budget plan will be important in order for G-Shot to be successful and be a...

Words: 429 - Pages: 2