...Company references Group 8: Rui Wang Chikun Zhang Qinwen Zhang Planning: For the Porter’s generic strategies, Wal-Mart is overall cost leadership strategy, because Wal-Mart’s mission is “Save money. Live better.” It always low prices, and using this strength to attract customers. Moreover, for the Miles and Snow’s strategy, Wal-Mart is the type of analyzer which incorporates elements of both the prospector and the defender, because Wal-Mart is not only defending its current market by lowering its cost, but it also seeks out the market opportunities that expand its scope of globalization. Wal-Mart has over 7100 stores worldwide and more than 4000 in America, so Wal-Mart is also a global strategy company. It views the world as a single marketplace and addresses the needs of the customers worldwide. Wal-Mart has proactive stance for the social responsibility. This company always does feedbacks to the society. In this article, Wal-Mart donates 4 million dollars to a city program that offers summer jobs to young people. This behavior helps finance 3400 jobs. CSR can also motivate employees and strengthen brands, while also providing benefits to society. References: “Always low prices”. The Economist, 29 Feb. 2008. http://www.economist.com/node/10727908 Javier, C. Hernandez. “As It Campaigns to Build in the City, Wal-Mart Donates $4 Million”. The New York Times, 05 July. 2011 http://cityroom.blogs.nytimes.com/2011/07/05/as-it-campaigns-to-build-in- the-city-wal-mart-donates-4-million/ ...
Words: 970 - Pages: 4
...Duke Energy Corporation Background Duke Energy Corporation is a Fortune 500 company publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol DUK. Headquartered in Charlotte, North Carolina, Duke Energy is a company focused on electric power and gas generation and distribution operations for services in the Americas – including a growing portfolio of renewable energy assets. They have approximately 35,000 megawatts of electric generating capacity in the Carolinas and the Midwest, and natural gas distribution services in Ohio and Kentucky. They use this generating capacity to provide energy to over 4 million customers nationally. In addition, Duke Energy has operational assets in Central and South America with a large investment in eight hydroelectric power plants in Brazil. The power reserves of the utility company have a diverse selection of energy: hydroelectric, solar, nuclear, coal and natural gas, and wind energy. The corporation began as the Catawba power company in the early 1900s with three main contributors. These men were Dr. W. Gill Wylie, James Buchanan Duke and William States Lee. In 1904 they opened their first power plant, the Catawba Hydro Station in South Carolina. After World War II the company went through an economic boom and exponentially...
Words: 1147 - Pages: 5
...Corporation Vectren Corporation, made up of 28 senior executives, represent operating units from managers to frontline employees. The SWOT analysis reveals Vectren’s strengths as a diversified customer base, servicing “residential, industrial, commercial, and other contract customers” (Marketline, 2013, para. 1, SWOT section).Vectren’s core business supplies natural gas to customers in Indiana and Ohio. Vectren’s strong storage infrastructure provides a competitive advantage, enabling efficient operations. Non-utility Operations Vectren’s non-utility operations include energy infrastructure services, energy marketing and services, and coal mining, reducing the corporations’ business risks. According to Marketwire (2011), reports profile “Vectren’s efforts to grow its well-diversified business in economically, environmentally and socially sustainable ways by detailing recent upgrades in emissions control equipment, efforts to revitalize struggling communities, as well as programs designed to enhance the reliability of the electric and natural gas infrastructure.” Diversity and Inclusion Diversity offers a competitive advantage, strengthens the company, maximizes the shareholders investments, and prepares the company to compete. Vectren’s top three competitors in Ohio are Columbia Gas of Ohio, Inc., The East Ohio Gas Company, and Duke Energy Ohio, Inc. However, a recent competition of large wind systems renewable resources argues, “All electricity systems must respond to...
Words: 690 - Pages: 3
...from http://www.researchandmarkets.com/reports/2699314/ Cairn Energy PLC Analysis Across the Oil and Gas Value Chain Report, 2013 Update Description: Cairn Energy PLC Analysis Across the Oil and Gas Value Chain Report, 2013 Update Summary "Cairn Energy PLC" Analysis Across the Oil and Gas Value Chain is an essential source for data, analysis and strategic insight into “Cairn Energy PLC”. The report provides key information relating to oil and gas assets of the company along with its operations across the value chain. The report examines the company’s business structure, operations and products, and provides an analysis of its key revenue lines. Scope - Provides information on length or historical production or capacity data on Company’s oil and gas assets across the value chain - Forecast capacity of major oil and gas assets to 2017 - Reports oil and gas assets of the company in different countries including operator and equity details for major oil and gas assets - Details on company’s business description, locations and subsidiaries as well as a list of products and services - Latest mergers and acquisitions, partnerships or financings of the company including debt, equity or venture finance. Note*: Some sections may be missing if data is unavailable for the company. Reasons to buy - Research your competitors business structure, strategy and prospects - Assess your competitor’s major energy assets and their historic and forecast performances - Identify...
Words: 2342 - Pages: 10
...will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry, FDI, joint ventures, greenfield investments, mergers and acquisitions | Index | About Elecdyne 3 1 Current and Future Business Environment 4 1.1 STEEP Table 1.2 STEEP Diagram 2 Choices for Elecdyne 6 2.1 China 2.2 Germany 2.3 Singapore 3 SW-OT/PEST Analysis for Elecdyne 7 3.1 Internal Analysis: Strengths and Weaknesses 3.2 External...
Words: 3926 - Pages: 16
...and Sam’s Club. Walmart Global eCommerce works across all three segments. Walmart’s mission statement “We save people money so they can live better”, is not indicative of where its strategic focus areas are, but it does sound good for the average customer who has a limited budget. This mission statement leads directly into Walmart Global eCommerce goals which include combining online, social innovations with physical stores to give consumers “anywhere, anytime shopping experience” in addition to its organizational sustainability goal of creating zero waste, using only sustainable energy and selling products that sustain the environment which is important to all of Walmart’s segments including eCommerce. Walmart’s overall objective is to deliver shareholder value by increasing earnings per share, returns and maintaining strong stable returns on investment. According to Walmart CEO, Mike Duke, Walmart’s strategic focus areas are: •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even more disciplined about operating expenses and capital spending; •Investing to serve more customers globally and accelerating the vision of anytime, anywhere access by bringing together best-in-class online, mobile and social capabilities and our...
Words: 3940 - Pages: 16
...Cycles (M) Sdn Bhd (PCMSB) was formed in April 2009 to take over Pyoorr Enterprise’s business and operation in a more structural manner. At this point, PCMSB has succeeded in securing exclusive dealership with KTM, a well known brand from Austria for 3 states which are Selangor, Kuala Lumpur and Johor, entrusting PCMSB with the exclusive dealership of motorcycles, spare parts, accessories and clothing of KTM. Attain its supplies and being the exclusive dealer of KTM has made PCMSB the sole dealer in Kuala Lumpur and Selangor with one current branch in Batu Caves, Selangor. As to date, KTM sole distributor in Malaysia, that is, Motonation Manufacturer Sdn Bhd (Motonation) has positive instinct to sell 10,000 units of KTM for model 200 Duke and 690 Duke yearly via its first-time ever manufacturing plant opened in Jitra, Malaysia to support 20%-30% local demand. Exhibit 2.1 shown the recent highlight on Motonation and KTM. 2.2 Product and Services PCMSB has three (3) revenue streams – sales of motorcycles, parts and accessories, and mechanical services (workshop). Below is the description:- 2.2.1 Sales of Motorcycles The business will carry a diverse line of motorcycles for on-road and off-road from KTM for domestic market. In the near future, Motonation will actively manufacture the motorcycles locally and indirectly will develop distributor relationships with PCMSB to acquire its wholesale inventories of motorcycles faster. PCMSB expects to sell 8 to 12 motorcycles on a monthly...
Words: 7217 - Pages: 29
...Authentic JA Cuisine Final Draft Msoptimistic1 October 20, 2012 Table of Contents 1.0 Executive overview Pg. 3 2.0 Situation Analysis Overview Pgs. 4-5 2.1 Market Summary Pg. 6 2.2 SWOT Analysis Pg. 7 2.3 Competition Pgs. 8-9 2.4 Product/Service Offering Pg. 10 2.5 Keys to Success Pg. 11 2.6 Critical issues Pg. 12 3.0 Marketing Strategy Overview Pg. 13 3.1 Mission Pg. 14 3.2 Marketing Objectives Pgs. 15-17 3.3 Financial Objectives Pg. 18 3.4 Target Markets Pgs. 19-20 3.5 Positioning Pgs. 21-22 3.6 Pricing Strategies Pgs. 23 3.7 Marketing Attack Strategy Pgs. 24-27 3.8 Marketing Research Pgs. 28-29 4.0 Controls Overview Pg. 30 4.1 Progress Milestones Pg. 31 4.2 Marketing Organizations Pg. 32 4.3 Contingency Planning Pg. 33 5.0 Conclusion Pg. 34 1.0 Executive Overview The economic downturn has affected how restaurants are marketed. Marketing campaigns of the 1980s were aimed at image and status. Since most of today's consumers, even those in the upper-income strata, are dollar- and value-conscious, price and value will be the key marketing concepts of this decade. Another recent change is the increased emphasis on creative, high-impact marketing promotions that generate restaurant traffic and increase guestroom occupancies. It is hard times but influencing...
Words: 6831 - Pages: 28
...BAKERY | Each of our stores has its own modern European Style Bakery.In the wee hours of the morning, our bakers begin mixing their dough and creating fresh breads and pastries including fruit tarts, table loaves, flat bread and the flakiest croissants in Southern California.Our breads and pastries are made from old world recipes and the finest ingredients – Irish butter, organic eggs and unbleached flour.Kudler's bakery products do not contain preservatives. | | | PRODUCE | | Our produce department offers over 350 fresh fruits, vegetables, herbs and spices.We stock 16 different varieties of apples as well as a wide range of tropical fruits from around the world.Experienced cooks know that the right combinations of herbs and spices will turn a good meal into a great meal. Herbs and spices are most flavorful when they are fresh, and we carry the freshest herbs and spices in the area.Be sure to check out our Asian Specialty Produce department where we carry the produce, herbs and spices that are the staples of Asian cooking. We know that our customers are interested in maintaining a healthy lifestyle while also trying to live within their budgets. We address these concerns by offering most of our produce in both organic and non-organic varieties. | MEAT & SEAFOOD | Our meat and seafood are procured from certified organic producers.The meat and seafood products are fresh and prepared in the store to your order. The butcher shop in each store carries: *...
Words: 4265 - Pages: 18
...Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO ENGRO PAKISTAN 2 FOOD INDUSTRY IN PAKISTAN 3 ENGRO FOODS 3 RESEARCH AND DEVELOPMENT AT ENGROFOODS 4 STRATEGIC INTERNAL AND EXTERNAL AUDIT 4 STEEPLE ANALYSIS 4 PORTER’S FIVE FORCES MODEL 6 THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 7 BARGAINING POWER OF BUYERS 7 AVAILABILITY OF SUBSTITUTES 7 COMPETITIVE RIVALRY 8 SWOT ANALYSIS 8 STRENGTH 8 WEAKNESSES 9 OPPORTUNITIES 10 THREATS 11 INDUSTRIAL SWOT ANALYSIS 12 IFA AND EFA FOR ENGROOFOODDS 15 COMPETITIVE PROFILE MATRIX (CPM) 17 CORE COMPETENCIES & KEY SUCCESS FACTORS 18 COMPETITIVE ANALYSIS 19 INTERNAL EXTERNAL (IE) MATRIX 20 GRAND STRATEGY MATRIX 21 SUGGESTIONS AND RECOMMENDATIONS 22 REFERENCES 23 Executive Summary The repot at hand provides useful overview about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan, established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx: 20% per year. Olper’s achieved peak market shares of 12.3% within 6 months of launch. Other products are launched such as –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200 million liters annually will become the only company in Pakistan covering the entire milk catchments area. It already has the 2ND largest cooled milk collection system in the country. Distribution network...
Words: 5753 - Pages: 24
...Myra A. Duke Business Plan Dr. Amona Washington Business Plan Draft September 14, 2015 Executive Summary Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing Company, is a unique blend of green tea, ginseng, B vitamins, and taurine, all natural ingredients that aides in boosting energy for several hours. Starrs to the Skye Manufacturing Company is a start-up company that will be specializing in all natural NAB. Natural Vitality Energy Drink is the first product on the market with this company for now; however, other products are being formulated and patented and will be available for the public in 2016. The strategic position that is going to help the success of Natural Vitality Energy Drink will be Differentiation Strategy. For small businesses, a product differentiation strategy may provide a competitive advantage in a market dominated by larger companies. The price point of Natural Vitality...
Words: 4684 - Pages: 19
...Introduction The report starts with looking at and exploring what marketing is and how it has evolved. The report is supported with marketing definitions from three different sources and what is meant by a marketing orientation and marketing process. Secondly, an introduction of Tesco the organisation the report will be focusing on throughout the report. Within the report there are some tables and graphs used to support the answers to some of the assessment criteria. The fundamental concepts and principles that underpin the marketing process are discussed and the use of environmental analysis in marketing, while the narrator carries out their own analyses at both macro and micro levels. The report investigates the importance of market segmentation and how this leads to the identification and full specification of target groups. It then considers buyer behaviour and positioning. The main elements of both the original and the extended marketing mix are then looked at. An introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix have all been discussed. Finally the narrator has developed marketing mixes to meet the needs of different target groups. The report includes the differences when marketing services as opposed to goods and examines marketing to businesses instead of consumers and the development of international markets. The report concludes by summarising the principles of marketing and...
Words: 8492 - Pages: 34
...HISTORY & BACKGROUND Founder of Walmart Sam Walton graduated from University of Missouri in 1940 with a degree in Economics. He wanted to capitalize on his work experience in retail. Sam had an idea to bring a different type of economical approach to the retail industry. Sam and his brother J.L. Walton owned nine Ben Franklin stores. They went to Ben Franklin store owners with the approach of reducing prices to increase sells and were turned away. In 1962, the brothers decided break away and opened their own store in Rogers, Arkansas which was the start of the first Wal-Mart Discount City store. Their approach was to open stores in populations with 5000 to 25000 people. By the late 1960’s the Walton brothers has 18 discount stores and 15 Ben Franklin franchises which became incorporated in Wal-Mart Stores, Inc. (Tell me the history of Wal-Mart). During the 1970’s the Walton’s incorporated many changes to how they do business which laid the foundation to cut cost to gain more control. They implemented a warehouse distribution strategy of constructing their own warehouses so they can buy merchandise in great volume, and positioned its stores 200 square miles from each distribution point. By 1977, Forbes had Wal-Mart ranked #1 in return of equity, return on capital, sales growth, and earnings growth over all other discount and variety stores (Tell me the history of Wal-Mart). Wal-Mart’s continued expanding and in 1978, its stores included a pharmacy, auto service center...
Words: 3388 - Pages: 14
...Sustainable SCM of Wal-Mart Group Work - Fall 2013 Global Supply Chain Management Common Assumptions • The categories chosen are Seafood and Electronics. • The market considered into the analysis is the U.S. market. • Every change in the supply chain has to be considered in a sustainable and profitable perspective. • The suppliers that are not compliant with Wal-Mart’s directive on sustainability are substituted after a short-medium time. • A Central Warehouse in the U.S. is not considered for both chains, because we assume that a system of cross docking takes care of the incoming goods from the arrival point in the U.S.A. if the good is imported. • We consider in the U.S.A territory five central warehouse that have a direct contact with all the Wall-Mart stores according to their geographical position. Seafood supply chain Electronic supply chain Assumptions The assumptions needed in order to analyze the seafood supply chain for Wal-Mart are the following: Our import market is the USA market and the export is the Thai one. Thailand, in fact, is one of the major exporter of the seafood category that we will consider: salmon. Wal-Mart fishes demand is similar to the American demand composition in terms of the quantity and the quality of the products. In our analysis we will consider as “producers” (first level of the supply chain) only the fishermen and not the fish farmers We considered only pre-frozen fish, that will be sold in the refrigerator...
Words: 6755 - Pages: 28
...Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49 69 9754 4900 e: deinfo@datamonitor.com Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: hkinfo@datamonitor.com ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business...
Words: 6864 - Pages: 28
