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Dunkin Donuts

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Submitted By melodywang08
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Dunkin Donuts enter to Taiwan’s Market

Content I. Introduction II. Body
Dunkin Donuts background and history
Dunkin Donuts enter to Taiwan Market
Dunkin Donuts facing the biggest issue
Dunkin Donuts Locking the strategy III. Conclusion

Introduction:
Dunkin Donuts is one of the biggest donuts and coffee shop around the United States. A lot of people in the States would purchase from Dunkin every single morning, because it faster with low prices. However, Dunkin Donuts are not successful in Taiwanese market. The store has been enter to Taiwan’s market twice but also leave the market , This research paper we would discussion why Dunkin Donut is successful in United States market but no the market in Taiwan.

Dunkin Donuts background and history:
Dunkin Donuts was established in Boston at 1950 and Bill Rosenberg was founder. The name of “Dunkin Donuts” has a really meaningful meaning on the back. In the early century, people think the best way to joy the donuts is to “Dunk” into the coffee. That the reason that Bill Rosenberg names the store as “Dunkin Donuts”, however Dunkin Donuts is not the first name that Rosenberg picked. According to Dunkin Donuts then and now, Molishever mention that “In 1948 he opened his first shop selling only these products. Originally called the "Open Kettle," the name was changed to Dunkin' Donuts in 1950. Located on a highway just outside Boston, it capitalized on another trend that Rosenberg had spotted-more and more post-war Americans were now living in the suburbs and driving everywhere (Molishever 1996)”.
Dunkin Donuts not open in United States but join the international market. They been enter to 33 countries and successful. However, now we will found out the reason for Dunkin Donuts fail to enter to the market in Taiwan twice.

Dunkin Donuts enter to Taiwan Market
Dunkin Donuts has enter to

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