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Dyson Vacuum Cleaner, Global Marketing

In: Business and Management

Submitted By sargis07
Words 1769
Pages 8
Business School Lausanne
2011
Dyson Vacuum Cleaner
Case study
Sargis Sargsyan
BSL

Table of Contents
History……………………………………………………………………………………………………2
Dyson company and world market………………………………………………………3,4
Competitors………………………………………………………………………………………5,6,7
Question1…………………………………………………………………………………………….7,8
Question 2……………………………………………………………………………………………8,9
Question 3………………………………………………………………………………………………9
Conclusion……………………………………………………………………………………………10

Dyson Vacuum Cleaner

History
Dyson Company is one of the leading companies in vacuum clear industry. The company was founded by James Dyson, who is a furniture and interior designer and his product was launched in 1966, when he was student. In 1985 James Dyson had contracted with a small company in Japan. Than in 1993 Dyson opened a research center and factory in Malmesbury by using the money from the Japanese company and developed dual cyclone vacuum cleaner, which became the fastest selling vacuum cleaner in UK.
Fourteen years later Dyson could present its first product in the shop and it also presented in the Science Museum. Dyson started to develop Root 8 Cyclone, which removes more dust by using more cyclones. In 2000 he launched new innovative washing machine and in 2008 the company’s revenue reached around 700 million pound, and much of this came from vacuum cleaners sales, about two third, in outside of local market mainly from US, Australia and Japan.
So now Dyson Company is one of the successful vacuum cleaner producers in the world. They could gain huge market share in the world by their new innovative products.
Source: ( http://www.dyson.com/ )

Dyson company and world market:
Dyson Company’s marketing based on word of mouth method and they claims seventy percent of their vacuum cleaners are sold on personal recommendations. Recently Dyson has decided most of vacuum cleaner production

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