Premium Essay

E Book

In: Business and Management

Submitted By Ansab26
Words 10717
Pages 43
Social Media Marketing

2

Introduction
Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand. SEOP‟s Social Media Consulting Team has successfully worked for clients and built strong campaigns that drive traffic and build community. Through our experience, we have developed the proprietary 5 Pillar Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together. This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success: Pillar 1: What is Social Media? – We breakdown social media marketing into its core components so that you can understand the fundamentals. building a conversation with your clients and consumers. Pillar2: Common Mistakes Companies Make With Social Media – Though you may understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that most companies make. Avoid the crucial mistakes and you‟ll be well positioned for social media success. Social Media is about

Page 2

Social Media Marketing
Pillar 3: The Different Ways Companies Use Social Media – Now that you understand the common pitfalls, it‟s time to take a look at the companies that get it right. Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand.

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