...Strategic Analysis and Market Justification International Opportunity In the next one to five years global health consciousness will drive the demand for the company's products (Vyth, Steenhuis, Roodenburg, Brug, & Seidell, 2010). To capitalize on this growth the Kellogg Company will expand its healthy product line. The company will spend more money on Research and Development (R&D) to include healthier food choices. Current Economic Landscape The current economic landscape has seen decreased profits in the global breakfast cereals market but has demonstrated steady growth over the past ten years. According to Datamonitor (2011) estimates, the global breakfast cereals market generated total revenues of $28 billion in 2010, representing a compound annual growth rate (CAGR) of 3.7% for the period spanning 2006 to 2010. Ready-to-eat cereal sales proved the most important for the global breakfast cereal market in 2010, generating total revenues of $24.4 billion, equivalent to 87.2% of the market's overall value. The performance of the market is forecasted to accelerate with an anticipated CAGR of 4.1% for the five-year period 2010 to 2015, which is expected to drive the market to a value of $34.2 billion by the end of 2015 (Datamonitor, 2011). Kellogg’s is the world's leading producer of cereal and controls over 32% of the market share (Datamonitor, 2011). The company is thus well positioned to exploit the growing breakfast cereals market and enhance its top line and profitability...
Words: 2125 - Pages: 9
...EBUS308-1402A-01: Introduction to e-Business Zumba Fitness E-Commerce Business Plan Brittany Lattimore 11 May 2014 Table of Contents Executive Summary 3 Mission Statement 3 Company Summary 3 Business Model 4 Stakeholders 6 Supply Chain Management Plan 7 Supply Chain Management System 7 Procurement Process Product Flow 8 Coordination Activities in the Product Procurement Process 9 Information Flow in the Supply Chain 9 Financial Flow in the Supply Chain 10 Customer Relationship Management Plan 12 Customer Touch Points 12 Customer Profile 14 Customer Satisfaction and How it’s Measured 15 Internet Branding and Marketing Plan 17 Market Analysis Summary 17 Brand Strategy 18 Customer Engagement Plan 19 Technologies Used 20 Recency, Frequency, Monetary (RFM) Analysis 21 Performance Metrics 22 Data and Information Management Plan 24 Data and Information Collected 24 How the Data and Information Will Be Used 24 Policies and Procedures That Protect Customer Information 25 References 28 Executive Summary Mission Statement Zumba Fitness is a business that is dedicated to helping people all around the world lose weight and reach their fitness goals in a different way. Our mission is to provide fun, yet challenging exercise routines and programs that will kick start that motivation to get moving without the dread of going to the gym or running several miles. We encourage everyone to make their workouts as hard or as easy as necessary...
Words: 7463 - Pages: 30
...E-business plan An e-business plan for e-bookstore Presented to the professor of E-business Radostina Ruseva By: Anel Nussupbayeva (3.11.2014) Executive summary “Read Business Easy” Company is a start-up which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a competitive variety of services and products including the application for electronic devices, suitable prices for chosen segments and friendly environment, good browsing and reading. The RBE Company will have its head office in USA, Massachusetts, Boston. This area was chosen because many colleges and universities make Boston an international center of higher education in business area, and the city is considered to be a world leader in innovation. Boston's economic base also includes finance, professional and business services. Introduction The idea of the current business plan is to create an e-bookstore with specialized books on business topics and provide with e-book students who study business currently or business people who currently are running their own business and sometimes need to refresh the knowledge they got before. Offered Products and Services Read Business Easy will offer a wide range of books on business topics. This includes books on Economics, Finance...
Words: 2044 - Pages: 9
...Introduction This paper provides a business plan for a new online travel agency – Tripkitchen. The business is currently in the very start up stage. The business founder is performing this research and analysis to evaluate the feasibility of moving ahead with the business. The goal of this paper is to understand what business strategies need to be employed, and what financial and resource commitments will be required to make this business a success. The objective of this study is to analyze the dynamics of online travel agency (OTA) industry and determine the key success factors to compete effectively in this industry. In addition, the paper will provide a market analysis to understand the target market and segmentation, and provide strategies for market positioning and market entry. Background The online travel distribution industry has evolved from the initial development of computerized reservation systems (CRS) by the airlines to manage airline seat reservations, with the first major system Sabre developed by American Airlines with the help of IBM in the early 1960’s, and followed shortly by United Airlines development of the Apollo system (PhoCusWright, 2009) Services offered by the company Online travel agencies are companies who provide travel reservations primarily on the internet. These companies acquire blocks of airline and hotel inventory at discounted prices and make them available to consumers on the internet. Tripkichen.com is a new start up...
Words: 1594 - Pages: 7
...Truck Max E-Business Marketing Plan Serena S. Joyner MBA- IT Management E-Business QRT2 Task 1 November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business. A1. Viability of Product or Service Truck Max is a family business that was established in 1989 by two brothers in Miami, Florida. Truck Max sells, rents and services a wide variety of Commercial Trucks. Truck Max began as a simple repair business for local tow truck drivers and expanded into the business it is today. Truck Max began to sell used trucks in 1996 once they had trucks that were repaired but the owners were unable to pay. By the year 2000, they began to carry the new lines of the most popular trucks and they are currently an authorized dealer for Isuzu Commercial Trucks, GMC Trucks, Hino Trucks, Mitsubishi Fuso and Volvo Trucks. Most recently they were added to the distribution network of Dynamic Towing and Equipment Manufacturing which will expand the inventory they carry...
Words: 5586 - Pages: 23
...consumer refiguring the points accumulated during time of checkout. The point system can be explained as so for every one dollar spent with the store one point is accumulated for that transaction. The existing information technology (IT) database the company utilizes is identified as a “customer table” that has each customer’s mailing information regarding the demographics for birthdays and anniversaries. This will need to be revamped to include the points accrued per capita for Frequent Shopper’s cumulative transactions. When the frequent shopper has accumulated the specified range of points determined by Kudler, the reward(s) of their choosing can be redeemed at the nearest store location. The IT department is solely responsible for the e-commerce (EC) expansion of the website that needs to include the customers’ purchases. Implementing the development of this expansion will require the installation of any hardware or software required for the integration process of the program. Security, Ethical, and Legal Considerations Security considerations that need to be addressed are the use of tracking software...
Words: 1121 - Pages: 5
...Course Project Business Plan Anderson ECOM210 Executive Summary I. Business Description a. Mission Statement b. Business Goals c. Business Model II. Market Analysis III. Competitor Analysis IV. Conclusion V. Works Cited Executive Summary: More healthy products are needed because in this day and time people care about their health. People are searching for ways to help them loss weight to a supplement to help with an existing disorder. Essential products will be available online because there will be enough supply to meet demand. The demand will be all the people trying to live healthy lives. New products will be added as the site becomes more popular. The site will be able to provide the people with information about the new product. Permitting them to efficiently learn about what they are purchasing. All consumers could benefit from the website with more information on value for money in health care products. Despite the importance, there has not been a systematic and rigorous process in place to develop and improve efficiency measurement as there has been for other domains of performance. Recognizing the importance of improving efficiency measurement, and helping the consumers think about what they should consume on a daily basis. All About Your Heath will offers a wide variety of body healing products. The...
Words: 1518 - Pages: 7
...An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself the following questions: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main...
Words: 2824 - Pages: 12
...UNCTAD/ITE/IIA/5 UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT How to Prepare Your Business Plan UNITED NATIONS New York and Geneva, 2002 Note UNCTAD serves as the focal point within the United Nations Secretariat for all matters related to foreign direct investment and transnational corporations. In the past, the Programme on Transnational Corporations was carried out by the United Nations Centre on Transnational Corporations (19751992) and the Transnational Corporations and Management Division of the United Nations Department of Economic and Social Development. UNCTAD seeks to create an enabling environment for international investment and enterprise development. Its work is carried out through intergovernmental deliberations, technical assistance activities, seminars, workshops and conferences. The term “country” as used in this study also refers, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgement about the stage of development reached by a particular country or area in the development process. The...
Words: 55792 - Pages: 224
...BUSINESS PLAN OF NEW VENTURE 1.What is a Busines Plan? * A written document that serves as a blueprint and guide for a proposed business project that one intends to undertake; 2. What are the purposes of a Business Plan? * To allow the entrepreneurs to view and evaluate the proposed business venture in an objective, critical and practical manner; * To analyse and evaluate the viability of a proposed venture * As a guideline for managing the business * To allocate business resources effectively * To convince relevant parties of the investmet potential of the project 3. Components of a Business Plan What comprises of a Business Plan of a Proposed Business: It consists of the following sections: 1. Introduction 2. Purpose 3. Company background 4. Owner/Partners background 5. Location of the business 6. Administratiove plan 7. Marketing plan 8. Operations plan 9. Financial plan 10. Conclusion 1. INTRODUCTION SECTION includes: a. Name of the company b. Nature of business c. Industry profile d. Location of the business e. Date of business commencement f. Factors in selecting the proposed business g. Future prospects of the business 2. PURPOSE Every Business Plan is prepared with a particular purpose. Or as a guide for the entrepreneur to manage the business. Eg. This business plan is prepared by Riverside Thai Food Restaurant as a guideline for managing the proposed...
Words: 1149 - Pages: 5
...LONDON SCHOOL OF COMMERCE Information Systems Technology BA (Hons) Semester 2 – Re-Submission 20th of August 2010 Rafael Garcia 0770PRPR0209 Lecturer: Carolina Gomez BA – IST – Information Systems Technology LSC June 10 – September 10 Contents Page 1. Introduction ------------------------------------------------------------------------- 3 2. Business Planning ----------------------------------------------------------------- 4 3. NocturneBooze ---------------------------------------------------------------- 5 3.1.www.nocturneboozeonline.co.uk ----------------------------------------------- 5 4. Day to Day Operations ------------------------------------------------------- 6 5. Financing the Business ------------------------------------------------------- 6 6. Suppliers ------------------------------------------------------------------------- 6 7. Equipment ------------------------------------------------------------------------- 7 8. Employees ------------------------------------------------------------------------- 9 9. NocturneBooze Menu ---------------------------------------------------------------- 10 10. Potential Customers ---------------------------------------------------------------- 11 11. Location ------------------------------------------------------------------------- 12 12. References ------------------------------------------------------------------------- 13 Rafael Garcia - Page 2 of 13 BA – IST – Information Systems Technology LSC June 10 – September...
Words: 2034 - Pages: 9
...Business Planning Name Institutional Affiliation Part A – Written or Oral Questions Q. 1 Skilled labour is an important element of any business. At Lifestyle Architects, Peter Drew, the owner of the business will poach a qualified human resource manager from competing firms to specialise in hiring of employees. Due to the stiff competition between Lifestyle architects and its competitors in terms of acquiring employees, our company will offer internship opportunities to college and university students. Afterwards, these students will be provided employment opportunities based on their commitment and skills in the company. Fresh graduates will be beneficial to our company because they are quick to learn and are innovative. Besides hiring our interns, the company will target to poach skilled employees from our competitors. These employees will bring to our company new ideas of doing business offering Lifestyle Architects a competitive edge over rival companies in the real estate sector. Q.2 The human resource manager using a competency model will test the performance management systems at Lifestyle Architects. The competency model is vital in articulating knowledge, behaviours and skills valuable for achieving the organisational objectives. In this regard, competency models will be used to assess our employees by utilising job analysis methods. These will include observing employees in their workplaces and interviewing employees before offering them jobs. Additionally, we will...
Words: 1689 - Pages: 7
...UNCTAD/ITE/IIA/5 UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT How to Prepare Your Business Plan UNITED NATIONS New York and Geneva, 2002 Note UNCTAD serves as the focal point within the United Nations Secretariat for all matters related to foreign direct investment and transnational corporations. In the past, the Programme on Transnational Corporations was carried out by the United Nations Centre on Transnational Corporations (19751992) and the Transnational Corporations and Management Division of the United Nations Department of Economic and Social Development. UNCTAD seeks to create an enabling environment for international investment and enterprise development. Its work is carried out through intergovernmental deliberations, technical assistance activities, seminars, workshops and conferences. The term “country” as used in this study also refers, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgement about the stage of development reached by a particular country or area in the development...
Words: 55910 - Pages: 224
...Communication Consultants wants to thank Tate Limited for the opportunity to expand their market presence through the addition of a new electronic commerce unit. Adding an EC unit to an existing business model is a start-up function that is best addressed through the following steps: • Identify the consumer need in the marketplace • Investigate the opportunity • Determine the ability to meet the need Tate Limited wishes to augment its current brick-and-mortar, retail business model with an EC unit. As was addressed earlier with LT1’s assessment of Tate’s design team communication model, your primary competitors (Columbia Sportswear and The North Face) have already addressed the need for collaborative communications within their design teams. It should come as no surprise that Tate Limited is trailing its competitors in overall sales. Product quality is not in question. Tate’s outerwear designs are leading edge and rival anything competitors produce. The problem is in their access to a much larger customer base through their Internet sales site as compared to Tate’s reliance on its retail model alone to drive its revenues. LT1 has identified a consumer need that your competitors do not currently meet – using social networking to increase customer loyalty. The first step in our business plan is to increase your company’s website sophistication from that of an informational site with basic interactive features to a fully interactive site as a precursor to launching a transactional...
Words: 2852 - Pages: 12
...AGENDA BUSINESS PLANNING 1. PLANNING FOR A MEETING, TRADE SHOW, EVENT 2. 1 PAGE BIZ SUMMARY-challenging exercise to narrow the scope of the business idea and summarize 3. SNAPSHOT OF A BUSINESS PLAN-details of the sections of a table of contents sections 4. Outline Table of Contents 5. 11-1 TO 11-11 SUM helps research and develop information to complete in chart formats the key information for your written business plan; some charts may be used in your full plan and in your presentation 6. WEB SITE RESOURCES help with information and samples on business plans |EVENT/TRADE SHOW/ MEETING PLAN | | | |DATE: | |NAME: | |LOCATION: ...
Words: 3190 - Pages: 13
