...Running Head: QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: Spazmatic Streamlining - Online Expansion Through Consolidation Jennifer Whitus Western Governor’s University QRT2 E-‐Business Task 1 of 3 Table of Contents 2 1. Introduction………………………………………………………………………….…….3 2. Viability of Products and Services………………………………………………….……..5 3. Assessment of Current Online Competition………………………………………………7 4. Online Marketing Strategies……………………………………………………………..14 5. Social Media Integration………………………………………………………….….…..21 6. References…………………………………………………………………………….….25 QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: 3 Spazmatic Simplification – Online Expansion Through Consolidation Introduction A band billed as a local group called The Spazmatics played a Superbowl Gala in 2011 and thrilled the crowd at Billy Bob’s Dance Hall in Fort Worth, Texas (Star-Telegram, 2011). The new wave cover band performed well-known hits from the 80s and 90s while portraying “nerds” – members wore thick, horn-rimmed glasses with tape holding the nose bridges together, they wore their pants too short, ties unkempt and neck braces. They were quintessential throwback...
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...E-Business QRT Task 1 A1 Viability of Product or Service At present, the company I have chosen to work with which I will refer to as the Embroidery Company has a weak online presence. The company is run by a woman who has moved several times following her husband as his job has moved him several times. At present, her customer base is from Seattle, WA, Mesa, NM and Fort Wayne, IN. She works out of her home. Her daughter built her a website which has not efficiently functioned for her. It is important for Mrs. A to move forward and expand online for several reasons. First, she presently has local customers who are no longer local and want to continue doing business with her. “Your existing customer base can migrate to your online operation (if it’s their preference), while processes like fulfilment are already defined” (Eley & Tilley, 2009). For ease of business practice, she needs to have an attractive, highly functioning website which takes payment for products at time of ordering. While conversing on the phone with her loyal customers, they can be looking at images that assist them to make a purchasing decision. Then the customer can transition to independent online order choice, ordering and payment. Since one of the key weaknesses of her company is that she may have to up and move abruptly, moving online will give her the stability that is lacking. In order for her company to bring in more income, it is imperative that she expand her...
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...Viability of Product Maria Latino Produce is a specialty grocery store that targets Latino immigrants in the Southern California area. The business currently has a website that provides general information about the products carried by the store as well as prices of such produce. The owner indicated to me that occasionally it ships produce to customers in other Western states like Utah and Nevada. In such instances customers call the store by telephone to place the order. The website has no platform for online distribution. The store carries fresh yams and plantains shipped from Africa, as well as dried and canned goods, like egusi, yam and cassava flour, gari and fufu. The web address is www.mariaproduce.com As the Latino immigrant population in the United States has grown so has the growth of the various markets that serves the needs of this ethnic group While there are many variations in foods eaten in most Latino countries there are commonalities among immigrants from the four main regions of Africa: north, south, east and west. Most Latino grocery markets are operating in a brick and mortar fashion with no online presence. Substantial number of these stores has no websites. The few who have websites do not offer customers an online purchasing opportunity. To the extent that Latino ethnic markets continue to show growth, business owners could explore innovative ways of meeting the needs of their customers. Online marketing presents a great opportunity for this purpose...
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...E- Business QRT Task 1 Craig Foreman April 18, 2014 Western Governors University A1. Viability of Product or Service A local business named K9 College is well known in the community for providing expert dog training. Customers can choose to participate in training that ranges from basic obedience to complicated areas such as training assistance animals for the handicapped. The most popular training option available to customers is agility training, a sport in which dogs are trained to compete on an obstacle course and points are awarded for time and accuracy. K9 College has always provided a limited product line. Dog toys, leashes, and grooming supplies are available for purchase in the training facility, but with the increasing popularity of agility training dog owners are asking to purchase the obstacles for practice at home in preparation for agility events. K9 College has started to stock a small inventory of obstacles that can be purchased at the training facility. Dog agility events are increasing in popularity nationwide and K9 College participates in events held in many different venues across the country. Because of their training background, K9 College is invited to present workshops during events to help beginners learn the basics of the sport and give experienced participants an opportunity to hone their skills. With this increasing exposure, K9 College is seeing a steady increase in the amount of traffic visiting their website and Facebook...
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...MBA – Management and Strategy E-Business QRT2 Task 1 February 13, 2014 1. Viability of Product or Service: Horsepower Towing is a sole proprietorship business established by Tyler Loveridge in the early 2000’s in Lehi, Utah. Horsepower offers a variety of services including towing, law enforcement, truck maintenance, and trucking. Horsepower started out as a single truck towing service and has steadily grown into various services to the company it is today. Horsepower began expanding its towing capabilities shortly following inception to include contracting out towing for law enforcement. This included, but was not limited to DUIs, accidents, and suspended licenses. In 2010, Horsepower continued its growth and set up a division for long-haul trucking. Because of its now diverse product and service offering, Horsepower can greatly benefit from developing a website and gaining a much stronger online presence. Currently, Horsepower Towing does not have an official website. Most of the contact information can be found online by a general Google search, but no website with offerings, testimonials, or other valuable information exists. Horsepower will see a significant increase in interest throughout the area because not only are they in an industry where technology does not have a strong presence, but also the general population is using technology more and more to find business. Also by going online, Horsepower can become a more recognized brand and have much more...
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...Proposal for the Online Expansion of Pyramid Advertising Western Governors University QRT2 - eBusiness (0610) Task 1 This paper describes a plan for using online marketing to expand the geographic scope of Pyramid Advertising's clientele and increase its exposure to marketing managers in mid-sized and larger companies. Table of Contents 1. Viability of Online Methods to Increase Demand for Printed Media and Product Sampling.... 3 2. Current Online Competition....................................................................................................... 4 3. Online Marketing Strategies....................................................................................................... 6 4. Social Media Development and Integration............................................................................... 8 5. Conclusion.................................................................................................................................. 9 6. References................................................................................................................................. 11 7. Appendix A............................................................................................................................... 12 8. Appendix B............................................................................................................................... 13 9. Appendix C............................................
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...QRT 2 E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in...
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...number and title | |BTEC Level 3 Extended Diploma In Business |Unit 16: Human Resource Management in Business | |Learner name | Assessor name | | | C Graham, F Mooney, J Robinson, E Smith | |Date issued | Hand in deadline |Submitted on | |1 W/E 26/01/2015 |W/E 27/02/15 | | |2 W/E 26/01/2015 |W/E 27/03/15 | | |3 W/E 26/01/2015 |W/E 17/04/15 | | |4 W/E 26/01/2015 |W/E 15/05/15 | | | | | |Assignment title |Business Advisory Service NI ...
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...UNIVERSITY E-BUSINESS JBT Task 1 CJ’S AUTO BODY Internet Business Expansion Strategy Angie M. Roman WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 This report outlines the business expansion strategy for CJ’s Auto Body in Lewisburg, Ohio. The company was founded in 2004 at its present location in Lewisburg. The company currently has a very limited online presence with no products available for purchase and only one page; there are no active links or details of the business showing. This marketing strategy is targeted at increasing1 the customer base through targeted advertising and new product sales. Viability of Product or Service. CJ’s Auto Body is primarily a service provider and not an online retailer or “brick and mortar” store. The Company would greatly benefit by having an online presence. The Company does not have a very strong on-line foothold and has dedicated very few resources towards marketing; primarily the business is sustained locally by word of mouth. Increasing the online presence will allow the Company to better compete with similar service providers in the Indianapolis and surrounding areas. “Super Cool Media” recently published an article that said a website can generate revenue increases of 5% to 40%. A 5% increase in revenue would easily cover the cost of creating a stronger web presence. One major factor included in this revenue increase and expanded web presence is the customers’ ability to find CJ’s on-line and links on business referral...
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...Running head: E-Business (QRT2) Task 1 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-BUSINESS (QRT2) TASK 1 2 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. The company is also developing ancillary products such as dog shampoo that leverage the brand and increase sales to its existing customer base. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutique-style retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium...
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...Running head: E-Business (QRT2) Task 1 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-BUSINESS (QRT2) TASK 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. The company is also developing ancillary products such as dog shampoo that leverage the brand and increase sales to its existing customer base. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutique-style retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium...
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...3 National Extended Diploma in IT|Unit 8: E-commerce| Assignment title|Assignment 2 Shopping and Handling Money Online| In this assignment you will have opportunities to provide evidence against the following criteria.Indicate the page numbers where the evidence can be found | Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Evidence| P5|Examine the social implications of e-commerce on society||1||Booklet| P6|Plan an e-commerce strategy||3||Magazine article or a Podcast| M3|Design an interface for an e-commerce business||5||Interface| D2|Compare different payment systems used by e-commerce systems||2||Booklet| |||||| |||||| |||||| |||||| Learner declaration| I certify that the work submitted or this assignment is my own and research sources are fully acknowledged.Learner signature: Date:| Assignment brief| Qualification |Btec Level 3 National Extended Diploma in IT| Unit number and title|Unit 8: E-commerce| Start date|| Deadline || Assessor name|SGU| | Assignment title|Shopping and Handling Money Online| Assignment BriefIn this assignment you will be looking at alternative payment methods for e-commerce and how these affect the shopper’s experience online. You will then research existing e-commerce sites to better inform your own e-commerce strategy. | Scenario: You have been...
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...Simulation Analysis 1 Due Date: 18 April 2012 4:00pm, via Turnitin through myunihub only. Instructions This Simulation Analysis consists of 7 tasks. You should complete tasks 1 to 6 before the start of the simulation. Tasks 7 can only be completed after you have made your first set of decisions. The 7 tasks are: Task 1: Market Attractiveness Task 2: Business Position Task 3: SWOT Analysis Task 4: Strategy Assignment 1 Task 5: Competitor Analysis Task 6: Strategy Assignment 2 Task 7: Decision 1 You must respond to all tasks, and referring to the simulation data and case when making your response. You must use this word document as the template for submission. Make sure you complete your details on this page. You must save the template for submission using the following convention: SA1---.doc For example, if you are firm A competing in industry 7 and your family name is Li, then the file name you will use to save this document will be: SA1-07-A-Li.doc Please complete the following information: StratSim Industry: Car StratSim Firm (A, B, C, D, E): Firm E Student Number: M00387183 Family Name: CHENG First Name: Xiabei SA1 Task 1: Market Attractiveness Select what your firm believes to be the top 3 markets in StratSim. How you choose to define the markets and what makes them attractive is up to you. Some definitions you might want to consider are segments, vehicles classes, and customers. Some measures of attractiveness...
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...Title: e-Commerce | Specialist | Internally Assessed Assignment: | Credit Value:10 | Assessor:Trevor HumphreysDate Issued: 11/5/15Hand In Deadline: 05/06/15Duration: 3 weeks | Learning Outcomes covered in this assignment: | 4. Research and develop an e-commerce strategy | Assignment title: 2: Impact of e-Commerce | Scenario: You are to create an e-commerce strategy for a small business that does not currently sell online. Any written part of this assignment should be proof-read and submitted electronically where possible. Appropriate use of maths, English and subject specific terminology is essential. | Task 1 | You need to research three existing e-commerce sites. Try and choose three sites with different business models. Present the information either as a written report or slideshow. You should aim to describe: * The nature of the business and its target audience * The key features of the site * How the products are displayed * The site’s ease of use * The registration or checkout process * What payment methods the site acceptsUse screen grabs to illustrate your points. | Evidence you must produce for this task | * Research document (Word, PDF, Powerpoint) | Criteria covered by this task: | To achieve the criteria you must show that you are able to: | Unit | Criterion reference | Plan an e-commerce strategy | 8 | P6 | Task 2 | Create a strategy for a real-world business which does not currently have an e-commerce...
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...Running head: E-Business (QRT2) Task 2 1 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 E-BUSINESS (QRT2) TASK 2 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutiquestyle retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium, very high quality and high margin brand, having limited capital due to its relatively small size (roughly $500K in annual sales), the company does not...
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