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An advantage of using an open environment is increased speed, having a virtual storefront is less expensive than operating a real one. It is also cheaper than what you would have to pay for utilities and everything with having a store. An insecure e-commerce gateway page will usually speed up the transaction process but won’t necessarily translate into the sales. With an insecure e-commerce page reduces the fees that you would have to pay because it does not involve a third party to handle the transactions. There is no encrypting involved so you do not have to pay a programmer to do that. The problem with that is though when people wish to buy products from you they would print the page out, fill it out and then fax it with their credit card information to you. There are some drawbacks to doing business the print and fax method, most online shoppers won’t go near an insecure e-commerce page. Doing it this way makes it easier for Identify theft to happen as well because you have to fax them the information and people can keep the faxed copy. The BBB and the Federal Trade commission warn and advise people against site usage that does not provide a secure e-commerce transaction. When it comes to purchasing music or videos a person can get them right away by downloading them to their computers. Most people want to buy from sites that are easy for them to pay for the product and get it soon after they pay for it. The disadvantages defiantly outweigh the advantages on an insecure site. Having a secure site works better than an insecure because most of the customers will have confidence that their information will not get stolen (Brenner L.J.). There are studies proving that a large amount of people are concerned about privacy and security. One study shown that 87 percent of Americans fear their information will be stolen or misused (Rayport & Jaworski,

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